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General Business Discussions A place to talk about general business discussions.

What marketing works the best?


General Business Discussions

A place to talk about general business discussions.
View Poll Results: What marketing works the best? -
Postcards 0 0%
Flyers 6 40.00%
Direct Mail Brochures 3 20.00%
Yellow Pages 2 13.33%
Road Signs 1 6.67%
Sign on Truck 0 0%
Newspaper Ads 2 13.33%
I don't advertise 1 6.67%
Voters: 15. You may not vote on this poll

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  #1  
Old 09-05-2005, 12:05 PM
tiedeman
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I am curious as what type of marketing has worked the best for you guys, besides referrals.

Because in the last 9 years I have spend a lot of money on advertising and I have had very little success with anything except yellow pages and referrals. But I am curious as to what other stuff has worked
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  #2  
Old 09-05-2005, 08:19 PM
UnitedEnvironment.com
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Lawn care business tipsLawn Care Business Book
trade shows
I attend the Home & Garden shows in my area each year. I honestly get booked for practically the entire season through them. Think about it, about 20,000 potential customers coming to you, not you reaching out to them.
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  #3  
Old 09-05-2005, 10:14 PM
xtreme lawn
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for what type of work?
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Old 09-06-2005, 01:46 PM
tiedeman
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that is a good point question. For pesticide applications
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Old 09-06-2005, 11:54 PM
mowboy mowboy is offline
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I've had the best success with direct mail. Yellow pages definitely make the phone ring but over a year I think direct mail has more bang for the buck. Having said that, use caution in selecting what direct mail you use. I always went with a reputable company who consistantly offered quality goods and services in a package of ads. They always had great coupons too, so people always opened them up. They expected them. Of course, I offered a coupon too. Phone rang like crazy. *
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Old 09-07-2005, 02:46 PM
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Joel,

Are you talking about direct mail where you send out a single postcard or are you talking about something like val-pak?

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Old 09-07-2005, 10:01 PM
mowboy mowboy is offline
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I was talking about something like val-pak. In fact, I have used val-pac successfully in my area so it's worth investigating.

Individual postcards would be great but if you are mailing them to the masses you are going to pay a lot more per household so it's probably not practical. However, postcards would be great for mailing to existing or past customers to try and upsell them or get them to come back.
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Old 09-15-2005, 06:42 PM
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How about word of mouth?

Where people talk about your company to others because of a special skill you have or how good of a job you do?
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