Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Gopher-preneur book of the month, Aug '05,


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-02-2005, 10:34 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Gopher-preneur book of the month, August '05,
Ben & Jerry's: The Inside Scoop
by Fred "Chico" Lager



What a great story this is. Everyone knows of Ben & Jerry's ice cream but do you know how Ben & Jerry got this company started?

Ben Cohen and Jerry Greenfield first met in 7th grade gym class in 1963. They stayed close throughout the years. As they got older, each seemed to have trouble conforming to job requirements of companies they applied to. So in 1977 Ben and Jerry move to Vermont and take a $5 correspondence course in ice cream-making from Penn State. They then found Ben & Jerry's ice cream company in Burlington, Vermont, in a renovated gas station.

They started their business with a $12,000 investment ($4,000 of it borrowed), in a renovated gas station at the corner of St. Paul and College Streets in downtown Burlington, Vermont. Making and selling ice cream was a tough business and didn't make them much money at all. Ben decided they needed to distribute their ice cream to other retail stores. This decision helped push the company onward and upward to bigger and better things.

On April 12, 2000 Unilever paid $326M for Ben & Jerry's company.

Pretty neat huh?

A side not which is very interesting as well. B&J's main competitor was Häagen-Dazs. Did you know that Häagen-Dazs is a made up name which doesn't mean anything. It was created by Reuben Mattus who started making ice cream in his kitchen located in Bronx, NY in the 1920's. The character ä in the name isn't even used in the Danish language. Reuben created the name that he said was a Danish company because he felt no one hated the Danish. Also being from a far away land might help him sell the ice cream for more money under the 'super premium' brand heading.

Want to learn more about business? Read some of our other previous books of the month.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Most requested days for...
Just for Cuts
Yesterday 06:44 AM
Today 08:46 AM
by Just for Cuts
3 62
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Today 07:09 AM
by Just for Cuts
12 201
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 449
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,353
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 58
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 59
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 155
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 71
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 152
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 256
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 127
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 195
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 260
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 286
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 163
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,541
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 286
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 134
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 155
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 227
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 291
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 171
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 263
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 156
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 181
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,174
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 394
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 338
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 354
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 275
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 227
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 202
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,729
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 683
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 417
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,145
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 488
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,966
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 327
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,295
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,473
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:57 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:57 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy