I read your letter and it is good. Something you might want to consider next is your marketing and advertising campaign. As you know we have many free flyer templates here
, however what we would like to do is create some custom door hanger designs based on pictures that would include you next to or in front of your equipment.
Since you are planning on going door to door, what we suggest is some full color door hangers, check here for printing prices
We could then design them to focus on the custom services you offer. We want YOU to stand out from your competition. Does your competition hand out full color door hangers with a picture and comment from the owner? Review some of the designs used here
by Jeff Hamons. He had these designs created last year and saw a big increase in customers because he focused on selling himself as the front man of his business.
When you look at his marketing material you see that he takes personal pride in his company. You see how he positions himself as a 'highly qualified expert.' You really do get the feeling he will provide great 'personal service,' as he advertises.
We could also have a space on the door hanger to allow you to write in an estimate for different services per yard you visit.
What do you think?