Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

"HEADSTART"


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-28-2005, 03:36 PM
sharry landscaping
Guest
 
Posts: n/a
Default

Review other Head Start Projects here.


Thanks for getting back to me so quick. Here is the info:

Business plan questions can be found here.

Business Description:

Sharry Landscaping is a Merrimack Valley based landscaping business, specializing in lawn and garden maintenance. Building our reputation for high quality and personal attention throughout Merrimack Valley and the surrounding area. We offer service to suit your budget. At Sharry Landscaping we work hard with you to bring your lawn and garden to life with quality service. Our goal is for the homeowner and commercial customer to enjoy every moment they spend in or look at their lawn and garden.


Management:

I have worked in the service field since graduating high school a few years ago. This requires a high level of customer service and quality work to earn a good reputation. I know the quality of our work is determined by the effort and skill I put into it, this is why every job no matter how big or small is a personal challenge. This will all play a big role in the success of Sharry Landscaping.

Business Strategy:

Sharry Landscaping will be targeting Residential homes in mid to low income areas. This is a market that is in need of a quality lawn care provider in this area. We will also target small business accounts that typically consist of banks, gas stations and small office parks. These are customers that are in high demand and require a significant amount of work as well as snow plowing. We will maintain quality work, a professional image, and provide an image that our customers will be proud of. Sharry Landscaping will be starting a full force marketing campaign that will send us flying for spring.

Legal Structure:

The company is currently set up as a sole proprietorship. I will be working this season on forming a Corporation, or an LLC.


Financial:

As of this date I have invested about 46k in the form of a truck and equipment. I consider this price minimal for the amount of opportunity it provides. I will be seeking a small amount of capital from a bank for the advertising campaign. This will be my start up cost.

The monthly operating expenses are are as follows:

Gas: 200.00
Maintenance of equipment 50.00
Regular Advertising: 100.00
Office Supplies: 50

The monthly fixed costs are:

Truck: 570.00
Insurance: 218.00
Bus. Insurance: 96.00
Plow: 120.00
Phone, Internet: 90.00
Cell: 70.00



Mission Statement:

Sharry Landscaping is a full service lawn care company. We strive to keep each and every customer happy. We provide are customers with a beautiful lawn at an affordable price.



Current Slogan:

Quality Work, Affordable Price



Market Analysis:

National:

+ The Internet has become a valuable asset to many of us, as it has been to our industry. With more and more people accessing the Internet are market becomes stronger. This leaves are potential customers some time to easily squeeze in an email at the office, check out are services, and make a decision if they would like to have us come out and speak with them.

- The gas prices have spun out of control and that adds to any business overhead. This in return drives prices up and suddenly we do not sound so affordable. The way we deal with this is to have a specific market that we will do all are advertising in. This will keep all of our customers in one area, which leads to less travel time and keeps our pricing competitive.


Regional:

+ Due to the high rise of home ownership in my area there are more potential customers. These are customers that are new to homeownership and excited about getting their lawn in shape.

- On the other side of the coin the pricing of homeownership is at an all time high. This leaves potential customers on a tighter budget. To deal with this we offer affordable prices and take away the hassle of lawn care after a long day at work. This in return gives are customers a beautiful lawn and more time to enjoy it.

Landscape Industry:

+ More and more people have become interested in having a nicely maintained lawn. This gives us a stronger market.

- There are a lot of people starting a landscape company to make some extra cash. This in return makes it harder for us to stay competitive due to overhead. I do not feel this is a big hurdle if handled correctly. I will take them around there yard and explain what they will receive from Sharry Landscaping for the price quoted. The quality of our work and the personal attention my customers receive will keep them coming.

Customer Analysis:

Are target customers are generally mid to low income homeowners. These would be customers that work a full time job or just have little time for lawn care. We are going to gear our efforts toward target areas that meet these guidelines. The zip codes of these areas are 01824, 01876, 01851 and surrounding towns. At Sharry Landscaping we know that quality is as important as an affordable price, and that’s what we strive for.

Competition Analysis:

There are a few main competitors in my area. They go from a one-crew operation to a multi crew operation and produce numbers from 100k – 500k and upwards per season. They offer Lawn Care, Install, and Chemicals. I have done some research on the quality of work in my area and find in a lot of cases the better the quality gets the less personal attention the customer gets. The price ranges are $35 and up per cut, and $45 and up per fertilizing. Their customers range in all different areas. There main strengths seem to be new equipment and having the capital needed for advertising. There main weakness is there ability to balance quality work and customer relationships. These will be both direct and indirect competitors.

Labor:

I will be doing this full time and have people ready to work once I am ready for them. I am hoping to have work for 2 employees this season. The hourly wage will be based on experience and job description. The amount of man hours will be determined by the level of business I attract.


Equipment:

I have all equipment needed right now. Other equipment purchases will be minor until company expansion. All equipment will be stored in a garage at my residence.

* new 03 f350 dump truck
* new trailer
* used 52" ferris walk behind
* used 16hp gaint Vac
* new trimmers and blowers

Advertising:

We will be promoting are business through mailings, fliers, door hangers, business cards, and customer referrals. Amount spent will be determined by are success.


Thanks,
Scott Sharry
Sharry Landscaping
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-28-2005, 04:41 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi sharry landscaping,

Great work! Let us create a marketing plan and set some goals. What is your current client base?

I would also like to see. Three projections:

1. A total number of new customers you feel you can easily attract this season.

2. A total number of new customers you feel will be moderately difficult to attract this season.

3. A total number of new customers you feel will be extremely tough to attract this season.

4. What date do you want these total customers by?

When we set up your projections in a chart, you can then post weekly how many new customers you were able to get that week. This should help inspire and motivate you to reach your goals.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-28-2005, 04:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

I checked out your site. Do you have a logo?

What are your plans for vehicle signage?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-28-2005, 05:18 PM
sharry landscaping
Guest
 
Posts: n/a
Default

Hi Team Gopher,

When I started I was working for a contractor that was doing general maintenance on 28 housing units for a company. They needed a Landscaper so I bid on it and landed it. Bought my equipment and never looked back. I worked full time as a contractor then part time on the landscaping. I was very busy and did not attack new work (big mistake). Now I am left with only 7 accounts because the contractor lost the acount with the company. Which means I lost the account with him. I tried to get it from the company direct but my old contract would not allow this. So all my eggs where in one basket. Now I am working to build it back up this year.
Here are the three projections:

1. A total number of new customers you feel you can easily attract this season. *

I would say 20-30

2. A total number of new customers you feel will be moderately difficult to attract this season.

I would say 30- 40

3. A total number of new customers you feel will be extremely tough to attract this season.

I would say 40+

4. What date do you want these total customers by?

I would like the total cusomer base by the end of september..
Reply With Quote
  #5  
Old 02-28-2005, 05:26 PM
sharry landscaping
Guest
 
Posts: n/a
Default

I have not come up with a logo as of yet, and I also need to figure out what to put on the truck/trailer. I was using a sign i had made last year that was screwed to the build ups on the truck but it didnt look to great and it read Sharry Contracting so i removed it.

Thanks,
Scott
Reply With Quote
  #6  
Old 03-01-2005, 08:31 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Hi sharry landscaping,

Here is our customer goal chart for this year ending in August to help motivate you. Now that we have these goals, we will be able to chart your progress throughout the season.

Each month you should report back here and let us know your latest customer count to see where you are at in your goal. You might want to print out this chart and put it somewhere where you will see it each day to inspire you.

Let us know if anything needs to be changed.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 03-01-2005, 09:10 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Hi sharry landscaping,

Have you looked through the artist gallery here yet? Have you found any logo concepts that we could use to create a logo for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-01-2005, 09:44 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Here is a chart showing your monthly expenses. Let us know if we need to correct this. As of this date $46,000.00 has been invested into the company in the form of a truck and equipment.

Break even point. None of this includes a salary to you.
$1564.00 / 21 = $74.47 This is your monthly expenses divided by the average number of workdays per month whcih we have figured to be 21. This brings us to $74.47 per day in expenses.

$74.47 / 8 = $9.30 per hour expenses.

The next thing you should consider is how much do you want to pay yourself per hour. Then we can factor in a salary. What will your expenses be per hour for your salary in the form of taxes?

Let us know if any of this needs to be corrected. We will then create a report based on your updated salary information.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 03-01-2005, 11:06 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Customer analysis based on zip codes provided by Sharry Landscaping of service areas and data provided by ESRI Business Solutions.

Census data provided by census.gov

The yellow highlights point out the zip code with the highest average home value and median household income. You will notice in the 01824 zip code that 44% of the households have income over $100,000.00 a year vs. 01851 which has only 16% of the households making over $100,000.00 a year. Will this data help you determine who you will market more heavily to over others?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-01-2005, 03:35 PM
sharry landscaping
Guest
 
Posts: n/a
Default

Here is our customer goal chart for this year ending in August to help motivate you...

That is Great!! I will use this as my guide...
Thanks
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Most requested days for...
Just for Cuts
02-12-2016 06:44 AM
Yesterday 08:46 AM
by Just for Cuts
3 71
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 07:09 AM
by Just for Cuts
12 211
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 464
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,370
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 69
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 66
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 160
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 78
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 160
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 263
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 133
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 199
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 264
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 296
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 167
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,547
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 289
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 138
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 162
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 235
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 296
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 175
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 269
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 163
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 186
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,183
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 398
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 344
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 362
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 277
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 232
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 205
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,745
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 690
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 425
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,156
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 499
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,975
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 331
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,327
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,482
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:59 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:59 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy