brochure ideas?

[FourSeasons]

I want to make up a brochure about my business that I can give to potential commercial customers when I go talk to them. Can you guy give some ideas of what should be included in it and also maybe what shouldn't be in it. Whats neccesary and what isn't. I already have one made up with color and pictures i'm just missing the info. Thanks

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Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"

[Steve]

Lawn care business tips

What you could do is show off different pictures of the projects you have done and then have some testimonials over the pictures. Maybe have a page that tells the reader the benefits of having their property landscaped? What's your thoughts on this?

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[Steve]

Here is a brochure design from Bob at http://www.plan-itgraphics.com

Maybe this will give you ideas too or maybe you would want him to print some for you.

[FourSeasons]

Originally Posted by [b

Quote[/b] ] Maybe have a page that tells the reader the benefits of having their property landscaped?

What's your thoughts on this?

This will be for commercial use not residential.
So would it have more of a why they should pick me theme?
Or more of a informational about my business?
Or probably both.

Is it neccesary for me to list the services I provide to a propery manager? If I am trying to place a bid then they would already be assuming I have the knowledge and service to maintaim the property right?

[Steve]

I do wonder how often brochures are used to attain commercial jobs.

Have you read this article yet?

Getting Commercial accounts without commercial references

[FourSeasons]

Yes i read the article and the whole post.
I'm want something to leave them besides my card.
So I can stand out a little and be remembered after I leave.

[Steve]

Originally Posted by [b

Quote[/b] ]This will be for commercial use not residential.
So would it have more of a why they should pick me theme?
Or more of a informational about my business?
Or probably both.

Is it neccesary for me to list the services I provide to a propery manager? If I am trying to place a bid then they would already be assuming I have the knowledge and service to maintaim the property right?

I am thinking that you could potentially get pictures of other commercial properties you maintain and get testimonials from their property managers. I would also think listing the services you offer would be helpful because it might get them to offer you more jobs they need help with.

Originally Posted by [b

Quote[/b] (FourSeasons @ Jan. 17 2008,5:52)]

This will be for commercial use not residential.
So would it have more of a why they should pick me theme?
Or more of a informational about my business?
Or probably both.

Is it neccesary for me to list the services I provide to a propery manager? If I am trying to place a bid then they would already be assuming I have the knowledge and service to maintaim the property right?

Hi Rob

A brochure is a nice added touch to the professionalizem of your persentation of your company.

I leave a little more when visiting Commercial Accounts.

Not only do I leave a bussiness card (that is a given) but I leave 3 cards. I put together a small protfolio, that almost looks like copies of my webpages including all the services we can and will provide (never assume anything, when you do you know what happens it makes a ###-out of-u and -me (###-u-me). I build this in the MS Power Point highlighting key benefits of our services over and above the competing Lco's, with only a coulple of pitures of current clients and I also include a list of references. People make the mistake of listing "references upon request". The way I look at it is if it were I who was accepting bids or meeting with different companies for a service provider, and I had to ask about references when I have a company that has already provided them to me why would I request references from others if I have it in front of me, wheather they were low bidders or not they would have a better or best chance of winning my business. It saves me time, "Shows Completion." The portfolio also includes copies of business licenses for the area and Insurance certificates. Now I have a COMPLETE Package for their review.

You will find most business have to do things on certain standards, by this I mean before any work can begin all the proper paper work needs to be in order, If you go in there with the paper work already in order this is the advantage you will have over and above the others, keeping you one step ahead of the competition right where you want to be.
The more professional you apear the larger your Company *will apear, with the paper work and presentation the more the prospective client will forget how small you are. If all paper work is in order and they need you to start they may send you a letter of intent prior to sending out the signed contract and this is good to go.

Hope this helps some
Tim

[FourSeasons]

Originally Posted by [b

Quote[/b] ]You will find most business have to do things on certain standards, by this I mean before any work can begin all the proper paper work needs to be in order, If you go in there with the paper work already in order this is the advantage you will have over and above the others, keeping you one step ahead of the competition right where you want to be.

What paper work are you talking about?

Originally Posted by [b

Quote[/b] (FourSeasons @ Jan. 18 2008,12:35)]

What paper work are you talking about?

Hi Rob, here is a list of what I put into a bid package.

Copies Only of;
1. Certificate of Insurance
2. Occupational License
3. Itemized list of Work to be Completed (Estimate)
4. Contract with Detailed Scope of Work (include time schedules)
5. Additional or Optional Services (with pricing and time schedule)
6. Cover Letter (thank you)

This may seem redundent and much but it is Professional and Clearly answers most questions a client may have, with out them having to take the time to call you to define such questions.

Benefits of this:
1. Most Lco's only submit a cover letter and quote/estimate (This put you over and above or one step ahead.)
2. It shows clear detail you're prepaired, confidant and ready to get started.
3. Cuts down on the "down time" having to travel back and forth getting this doc or that doc to the client, wasting valuable time for both parties. TIME IS MONEY!

Ask yourself these 2 questions; 1) Who would I want to do business with, someone that scribles some mumbo jumbo down on the back of a business card or peice of notebook paper, or 2) Someone who has taken the time to put together a Professionally completed bid package with all required documents included.

I'll let my track record stand with the second choice. 95% + successful sales.

I hope this helps