Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

How to get new customers


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-10-2005, 01:57 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

We did some research and found some great information that we wanted to pass along to you.

Please feel free to post your suggestions as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-10-2005, 02:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here are some suggestion paraphrased from 'TLC' who sells yellow page ads. These suggestions apply to yellow page ads as well as website design.

- Don't have your name at the top but instead a headline telling the reader what benefits you can offer them or what you can do for them.

- Within the body of the ad, list the most profitable work you do, the type of jobs you offer and/or the most common requested information.

- Put Free Estimates right above your phone number to generate more calls.

- Put your name close to the bottom of the ad just above the number or to the left of it.

- Put your web address at the bottom too. If they can't reach you on a weekend, there is a good chance they wil go to your website to learn more about your company and the services you offer.

- Make sure your website has testimonials.

- Include before and after pictures on your website.

- Always have your phone number forwarded to your cell if you are not in your office. Many customers will try another company rather than leave a message on an answering machine or with a answering service.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-17-2005, 03:21 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Here are some suggestions paraphrased from Jim Bettke,

Create a 'Before and After Book.'

Take pictures of any jobs you do before you start them and then when you are completed, take an after picture. Insert these photos into a photo album with the before picture on the left and the after picture on the right. Take this book with you when you meet a new client and show them your different before and after pictures.

This should allow you to charge higher prices because the customer will feel more comfortable with your abilities.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-18-2005, 01:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

from walker-talker

"All good advice there Gopher. One thing that you mentioned, that I don't have, is the testimonials on my website. By the way, thanks for the template....check out what I have done with it. I am not quite finished or happy with it, but it's a start and my first.

http://www.progressivelawn.com "
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 03-18-2005, 01:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

from proenterprises

"Also, you could have a "speak with a customer program' The cyclone rake has somthing similar to this, they allow prospectiev clients to speak with a customer who already has the product, for an honest and open opinion. This could be used here as well."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-18-2005, 02:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

From daren_r

"Great suggestion Gopher. I have said for a long time your web address should go on all your material. I learned this several years ago when I had the opportunity to take a sales training course.

I worked for an internet start up in tech support but they sent some of us through the training to get an idea of what our sales force was being told and to keep them on the straight and narrow. The guy teaching the course said he almost did not get the job because his company did not have a website."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 03-18-2005, 02:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

From Lawngodfather

"I find another good thing to do is broaden your horrizons....

Offer more profitable services, and get every penny you can out of the ones you have now."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-22-2005, 03:20 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Here are some suggestions paraphrased from Lawrence,

Don't wait for people to call you from flyers. You must go out and actively meet with new potential clients.

Go to local mower shops and hang up your flyer so if a customer's mower is in the shop being fixed, they can call you to service their lawn. Once they see how much easier it is for you to mow their lawn they may decide to stick with you rather than do it themself.

Knock on the doors of residents in your neighborhood and others. Offer them to mow their lawn on the spot. When you are done, knock on their neighbor's doors and show them how you just finished the next door lawn. Offer them a good price to mow their lawn since you are already there.

Many home owners who have a company maintaining their lawn may not be happy with the level of service they are receiving but will stick with that company out of convenience. If you meet with the potential client and offer your services, you give the client a great opportunity to switch to you.

Get in touch with realtors and let them know you are available to service the lawns of the homes they are trying to sell. A home with a nicely mowed lawn will sell faster than an unkept one. Also ask the realtor for the names and numbers of home owners who rent their houses to maintain their lawns as well. Read your local paper's homes for rent section and contact the numbers advertised to offer your services. Contact local businesses that need a nice looking lawn that you could service.

Remember if you are sitting their waiting for people to contact you from your fliers, take advantage of your time and reach out to them. Make it happen.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 03-22-2005, 09:43 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

from ECS

Out here it seems the lady of the house arranges for everything that needs to be done. We send out recipe cards in the form of post cards every 2 1/2 - 3 months.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-24-2005, 05:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Here are some suggestions paraphrased from b.fahle,

Customer Aquisition Costs:

If you hand out 200 flyers and get 5 calls from them you can figure out a baseline. If your costs for handing out flyers is $0.10 per flyer printing and another $0.10 per delivery, you get a total of $40.00 to get 200 flyers out. Now divide that number by the amount of calls you received.

$40.00 divided by 5 calls = $8.00

You paid $8.00 to get each phone call.

If one of those callers converts to a customer, your marketing cost is $40.00 per customer. If two callers convert to being a customer then your marketing cost is $20.00 per customer.

Are these customers signing up for one-time or re-occuring services. How much will you make from each of these customers? Will you make more than it costs to aquire them? Are you making more than the $40.00 it costs you to aquire a single customer as shown above? If you are then keep it up and get out as many flyers as you can each month.

If you are losing money with this process you need to re-evaluate what you are doing. Your customer aquisition costs are too high so you need to figure out a way to make your flyers get more customers (offer a better service discount) or find another avenue of delivery to get your message out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 257
snowplowing
jshak40
Yesterday 07:20 AM
Yesterday 07:55 PM
by jrs.landscaping
5 121
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 05:57 PM
by 04bluesilverado
5 164
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Yesterday 11:39 AM
by stevef1201
1 69
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
08-31-2014 05:55 PM
by stevef1201
3 118
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-31-2014 04:48 PM
by avetslawncare
6 239
New to the industry-...
Lsmain
08-31-2014 10:53 AM
08-31-2014 10:53 AM
by Lsmain
0 92
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 182
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 113
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 415
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 139
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 559
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 78
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 104
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 641
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 243
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,293
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,698
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 541
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 224
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,881
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 314
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 388
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 259
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 232
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 268
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 513
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 769
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 239
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 573
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 539
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 281
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 397
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 309
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,142
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 594
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,713
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 772
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,973
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 401
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 522
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 356
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 627
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 508
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 604
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 653
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 906
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 447
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 512
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 401
» Popular Tags
2wd advertisement apartment complex article marketing bid blades charge christmas lighting courtesy call credit card processing customers decorating ditches employee problems escrow exmark ferris foreman fundraiser georgia gopherhaul grass gravely gravely 34" zero turn growing a lawn care business holiday lighting how much to charge installation landscape services lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf leaf removal lighting brass outdoor lights marketing native plants new buisness online classifieds outdoor environments payment podcast property management company redmax running a business savannah scag seo snow snow plowing sprayer starting a business steep lawns stihl sulky toro trimmer rack truck new used landscape turfgrass consulting walk behind walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:01 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:01 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy