How cool is this. Dan is the king for the day and he gets a nascar race named after him.
Can you think of creative ideas where you could do this with lawn care?
Could you create a king for the day campaign and the winner gets their lawn taken care of and you take a picture of them on their throne on the lawn sipping on a drink?
That would make for a great photo op.
There's nothing like being king for a day - Dan Lowry, winner of the Crown Royal "Your Name Here" 400, has a publicity picture taken with NASCAR driver Jamie McMurray, left, in February. This weekend's race at Richmond International Raceway will be named the Crown Royal presents the Dan Lowry 400.
....along those same lines I'd suggest Queen for the Day and drop off flyers at all the beauty shops and womens gyms like Curves. Ask your wives & girlfriends for advice on how to connect with the purses. Word of mouth travels far & wide in those circles, at the speed of light.