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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

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  #1  
Old 04-09-2008, 06:17 PM
gmoney55 gmoney55 is offline
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Hey guys new to the business and i had some flyers made and need to hand them out. i will go to shopping mall parking lots and such but was wondering has anyone had any luck driving around subdivisions and putting out flyers on homes that look like they need their grass cut pretty bad. i was driving around today and noticed several homes that are in dire need of grass cutting. I live close to new orleans so we have been cutting grass here since february and some of these homes lok really bad. just wondering what ya'll think of this and if any of you had any luck doing this. also any ideas on where else i can pass out flyers. thanks
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  #2  
Old 04-09-2008, 06:42 PM
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Hi Gerald,

Quote:
Originally Posted by [b
Quote[/b] ]has anyone had any luck driving around subdivisions and putting out flyers on homes that look like they need their grass cut pretty bad. i was driving around today and noticed several homes that are in dire need of grass cutting.
That is a very interesting question!

From the things I have seen on the forum in the past, when a home is overgrown, it is overgrown for a reason. Is the homeowner absent? Maybe the home is in foreclosure? Or there is no money to cut the lawn.

However, that doesn't mean you can't turn it into a positive.

A lot of communities will fine a homeowner if they don't maintain their lawn.

If you know that someone living at the house is really in a bad position and needs help maybe you could clean up the yard and take before and after pics. Send the pics and the story to the local paper on how you are helping out your community.

These could be great photo ops.

Also make sure if you did this to document it on your website. It will build goodwill between you and your community.

Whats your thoughts on that?
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  #3  
Old 04-09-2008, 09:37 PM
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Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ April 09 2008,6:42)]Hi Gerald,

Quote:
Originally Posted by [b
Quote[/b] ]has anyone had any luck driving around subdivisions and putting out flyers on homes that look like they need their grass cut pretty bad. i was driving around today and noticed several homes that are in dire need of grass cutting.
That is a very interesting question!

From the things I have seen on the forum in the past, when a home is overgrown, it is overgrown for a reason. Is the homeowner absent? Maybe the home is in foreclosure? Or there is no money to cut the lawn.

However, that doesn't mean you can't turn it into a positive.

A lot of communities will fine a homeowner if they don't maintain their lawn.

If you know that someone living at the house is really in a bad position and needs help maybe you could clean up the yard and take before and after pics. Send the pics and the story to the local paper on how you are helping out your community.

These could be great photo ops.

Also make sure if you did this to document it on your website. It will build goodwill between you and your community.

Whats your thoughts on that?
steve I agree, especialy in the new orlean area pos katrina.
there are still lots of people that just have to many things to worry about besides there lawn. I target high end up kept yards that may need small things that the current lawn care may not be able to take care of.
hey gerald,
Im in Kenner, where you from?
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  #4  
Old 04-10-2008, 12:05 AM
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I would put flyers at all houses whether they look like they need some maintenance or not.
I was thinking the same way when I was passing flyers out when I started, but my girlfriend told me to do it to all of them. One of my best and first customers came from a house that didn't look like it needed any maintenance.

Some people are already on the verge of not doing their own lawn care because of medical reasons or whatever and your flyer might be that little nudge for them to get you to do it. Thats what happpened to me.

I wouldn't recommend putting flyers on cars in parking lots. I know I don't like it when someone does that to me and alot of the time people dont like it when their cars are messed with. You might upset someone doing that and lose a customer instead of gain one maybe?
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  #5  
Old 04-10-2008, 12:45 AM
gmoney55 gmoney55 is offline
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I am originally from St. Bernard but bought a house in slidell a month before katrina hit. I really got hosed from that freaking storm. I was going to the act of sale on my house in violet on august 30th and the storm hit on the 29th. I had 15 feet of water in my house in violet and lost my roof and had lots of rain water damage in slidell plus 2 giant oak trees from my neighbors yard in slidell went through my roof. been paying 2 house notes for the last 2 plus years and cannot do it anymore. got screwed over by my insurance company and by fema. that **** is a freaking joke. My wifes parents live in kenner on erlanger by the levee.
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  #6  
Old 04-10-2008, 06:25 PM
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Yeah I hear ya Gerald, My home got destroyed in hurricane Charlie in aug. of 2004. The insurance company screwed me too. Fema turned me down for any assistance at all. Spent 7 months in b class Rv in the driveway, working 6 days a week & working on my house by myeslf every night til 2 or 3 am & every weekend for 7 months! I didn't do my roof or the floor tile but everything inbetwee was ripped out & replaced by me & me alone (my wife was pregnant & in pre term labot for 5 months of it & couldn't help, My brothers & my father were fixing their homes the same way & couldn't help me either) I had promised my wife we would not be brining the baby home to that Rv. That we'd be in the house. I got it finished & painted, had it tiled. I layed the carpet on monday. Moved back in on tuesday & my daughter was born on wed march 30th, 2005. That was aweful d a m n close.
I hated it but I have never felt more proud of my house. I basically built it by myself. It did teach me that I can tackle a project of any size & get it done. Keep your head up.
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  #7  
Old 04-20-2008, 05:36 PM
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My wife and I started our business 04/14/2008 with 1000 flyers. We made a half page ducoment and cut it in half to get the most out of our money on the initial advertising. It is printed in black and white. I will upload it to the appropriate forum soon.

I spend 30 minutes handing out flyers on day one in my own neighborhood of townhouses. I came home to grab a drink and the phone rang. Bingo! I received another call an hour later and then picked up the neighbor of that yard. Day 1 3 yards. I realized I have been horribly underestimating jobs but I knew I would need to feel it out before I can really get my prices solid.

For the door hangers, I get about 2% business. So for every hundred flyers there are 2 that call and I have not been turned down by one yet.

I also posted to criagslist today. No calls yet but I will make sure I revisit the site. It seems to be a decent place to look for used equipment as well!
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Old 04-20-2008, 06:04 PM
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Hi yardworks,

Quote:
Originally Posted by [b
Quote[/b] ] I realized I have been horribly underestimating jobs but I knew I would need to feel it out before I can really get my prices solid.
Can you tell us how you came to this conclusion and what you did to resolve it?
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Old 04-21-2008, 09:13 AM
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Quote:
Originally Posted by [b
Quote[/b] ] I realized I have been horribly underestimating jobs but I knew I would need to feel it out before I can really get my prices solid.
I did this to when I first started. And then it was frustrating when I knew I was still doing it and didn't have estimating down yet. Sometimes I still underestimate jobs. Not very often though. Just when I come across something I havent done before.






[/quote]I also posted to criagslist today. No calls yet but I will make sure I revisit the site. It seems to be a decent place to look for used equipment as well![quote]

I've got some good equipment off of there for great prices. You just got keep looking for what you want and it will come up eventually.
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Old 04-21-2008, 11:53 PM
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Quote:
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Quote[/b] ]Sometimes I still underestimate jobs. Not very often though. Just when I come across something I havent done before.
Rob,

What advice do you have for others who find themselves underestimating jobs? What have you done to improve on your estimating?
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