I don't know actually. This came in via email.
Originally Posted by [b
Quote[/b] ]Basicaly i go to the buildings i would like to score a contract with , give them a proposal and explain what exactly i will be doing for what price. So far it has been working and i have been slowly gaining customers. I was wondering if you guys had any marketing ideas that would help me sell my self to large commercial customers and build my amount of customers quickly. I would also like to find a way to get the customers to come to me.
I think what he is doing here is brilliant. Creating a proposal and explaining what he will do. As we heard in the most recent podcast with lawn care industry author Ken LaVoie
, Ken was saying their isn't much loyalty among commercial customers and that is why he likes to keep the % of his clients that are commercial to less than his residential base. His view was most commercial clients will go with the lowest bid. That is their main focus.
I would also suggest sending letters to commercial properties in the area and ask to be put on their bid list. I think there are some free sample letters of this in the letter section at the top of this forum.
I think it would be easier building up an image in an area where customers come to you, if those customers are residential. Having commercial customers come to you may be more difficult.
What's everyone else's thoughts on this?