Originally Posted by [b
Quote[/b] (landonkade @ Mar. 12 2008,8:49)]i have read and seen also on TV,lol that a tag line for a business is important to have. Like Waste Managements is (Think Green) also i have seen a lawn company with (Think Green)
What would be a good tag line for the lawn care business. I am trying to figure one out that goes with the lawn care industry, the THINK GREEN would be good, i dont think its copyrighted or registered or anything. *
Also i have seen a lawn care company's tag line say( Can You Dig It)
What do u think about having a tag line steve........
here is something i found on the web about tag lines......
How Smart is Your Tagline?
The best taglines separate you from your competition, express your personality and add to your branding and marketing campaign. A tagline should tell not only what your company does; it should also make it clear how you are unique compared to your competition.
Assess your current tagline by asking yourself three questions:
1. If you left your business card somewhere, could someone glance at it and know exactly what your company does?
2. Would your tagline work if your competitors used it?
3. Does your tagline focus more on your company or your audience?
A smart tagline includes your unique selling proposition. What do you do best? Why should anyone besides your mother care? Say it in the tagline ** especially if your business name doesn't make it crystal clear what you do.
It's Never Too Late to Improve
A bad tag is worse than none at all; it can actually repel the very people you want to attract - especially if there's an exclamation point after it. This is the mark that tells consumers to RUN AWAY! You might as well put on a bad suit and sell cars if you're going to paste an exclam on the end of a company slogan.
Look at the difference between the quiet, yet serious command "Just do it" compared with the overly-perky, golly-gee sound of "Just Do it!" If Avis had said, "We try harder!" the tone would sound suspiciously salesy rather than conveying the serious and sincere statement of "We try harder."
Can you think of a single tagline that is truly improved by adding an exclamation point to it? If you can, please let me know. I'm still looking for the exception to that rule.
Taglines can create an entirely new perception in people's minds and give an old company a new persona and public image. That's a big job for a few words.
Make sure you make them count.