A free giveaway gets you attention

[Steve]

How about this as a way to gain attention and do something good for your community. Lawn Boy is giving away mowers to military families! It sure got my attention. Do you think you could do something similar and get attention from your local press? Could you give away a few free mowings? Would that get attention for your business? Would it be worthwhile to try? Making the Sacrifice on the Home Front a Little Easier: Military Families to Receive New Lawn-Boy Mowers - The public is invited to nominate military families with loved ones serving in the Middle East to receive one of 15 new Lawn-Boy mowers. Lawn-Boy and Project EverGreen, a national non-profit organization, have partnered in the “Mowers for Military Families” program for a second year to help reduce the stress of yard care for military families without a working mower. Anyone can nominate a family to receive an easy-to-use Lawn-Boy mower by filling out and submitting a brief form on either www.lawn-boy.com/militaryfamilies or www.projectevergreen.com. “We want to help make lawn mowing easier for military families,” said Rob Little, marketing manager for Lawn-Boy. “Their lives are already stressful without the headaches of a mower that doesn’t work properly. Military people and their families make great sacrifices, and we thank them for all they do for our country.”

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