Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Lawn care pricing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
Reply With Quote
  #1  
Old 02-17-2008, 11:17 AM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 8
musician/lawnman is on a distinguished road
Default

This might be a little self destructive if I have competition in the area reading this but I'm curious anyway...

I live in Southern Florida
Lots here in our area are 80'x125' *& if on a corner they're a little bigger. *Last summer provided it's a normal house * * * * * (normal amount of landscaping, fences, ditches to line trim around) I would quote $25/cut or $85/mo year round. *I didn't specify much as far as frequency other than to say during growing season I'd be there weekly & out of season It's usually about twice a month. *on a corner lot It was usually $30/cut or $100/mo.

A couple months ago as things slowed down with the per cut customers I really learned the value of those annual accounts & I need to stack on more annual accounts over the summer to be in better shape next winter. *So Found a way to get the pricing more competitive & lean the cards so I would get more annual accounts than per cut ( in theory anyway we'll see ). *Part of my new proposal form looks like this:


This proposal is for: the property at the address above. *Normal services include mowing, line trim, edging, blow off all concrete walkways/driveways * * * * * * * * * * * * * * * * * *

In this proposal the Monthly Fees are based on 34 services (visits) per calendar year as follows:
Month = # of visits to be made under this agreement :
Jan.= 1, Feb.= 1, Mar.= 2, *Apr.= 2, May= 3, June= 4, July= 4, Aug.= 5, Sept.= 5, Oct.= 3, Nov.=2,
Dec.=2 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Billing options: *Per cut (weekly In summer months) $ * * wk *or Monthly billing with annual agreemnt $ * * * Month
So for example the same lawn I had been quoting $25/cut or $85 /mo. * before I would now do this.

If I want $25/ cut: *$25 x 34 services/yr = $850 Divided by 12 is $70.83 * *Rounded up I quote $25/cut ot $71/month

My prices is more competitve & I still make $25/cut when all is said & done.

If they need an extra cut in there its just that... extra!

So:
* * 1) how do you guys price basic lawn care ?
(cut, line trim, edge & blow off)
* * 2) how big are your average lots?
* * 3) do you think I'm over or under priced? *Or about on target?



__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:


Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-17-2008, 09:41 PM
Dzielak51 Dzielak51 is offline
Members
 
Join Date: Jan 2008
Location: Cape Coral, Fl
Posts: 26
Rep Power: 8
Dzielak51
Default

Lawn care business tipsLawn Care Business Book
I just started a lawn business in south florida also....the competion is real tough. Ive seen people charge as low as $20 a month. I dont see how they do it.

My average customer pays $70 a month or $30 a cut. The way i see it is i can offer $30 per cut and do it twice a month for a while and make $60 total but when wet season gets here and i do weekly cuts, my customers wont stick with $30 per cut and shell out $120 a month when they can just pick up the phone book and call someone else that will cut it for $20 a month. So its a risk to lose your customer that way.

My strategy is just to give them discounts on the first couple cuts to try to lock them in, then charge them $70 a month.

I dont know, im still learning alot though. I think properly bidding a job to you make as much as possible and still make it fair for the customer is the hardest part about this business.
Reply With Quote
Reply With Quote
  #3  
Old 02-17-2008, 11:23 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 8
musician/lawnman is on a distinguished road
Default

$20 a month? *That is nuts! *I wouldn't unload my gear for $20 /cut! * From what I can tell most of my clients biggest complaints about their previous company was on of these:
a) *The guy did good work but was unreliable & went to long bettween cuts.
b) *I signed the contract with him for monthly billing & he started scalping the lawn so he didn't have to come nearly as often.
c) *I signed the contract with the guy & never saw him personally here again & none of his employees speak english!

I show up & do every job as if I lived there, How would I want it to look if it was my home *(which is ironic because I hate doing my own lawn & it usually ends up looking worse than any of my clients homes). *I think there is a good percentage of people who will pay honest money for good relaible work. *

I figure to be profitable it is those clients I need on my roster. *I tell customers " I don't claim to be the cheapest, My prices are competitive... *but my quality is 2nd to none! "
If you do everything legitamate, claim what you make for taxes, have the right workers comp & liability etc. *I don't think you could afford to be that guy that low balls every job.

I started with that schedule of 34 cuts so my monthly prices would be lower & I though customers would value knowing exactly what they'll get for their money, Though I have yet to sign anyone under that new contract style. *I think it might be too much info!? * or maybe it's that people are hesitant to to sign up & pay $70-100 per month to you when they just met you & the next few months the grass doesn't grow much?

But I seemed to have better luck during the summer with simply saying verbally:
I also offer monthly billing, I know mrs. smith that $30 a week is alot to pay for lawn care & this time of year that can mean $120 -$150 a month! so here's what I do, I'll do it for $100/ month year round. *It's more budgetable for you & I can better budget my business knowing exactly what's coming in. *Basically, I agree to make less during the summer & fall *& you agree to help me feed the wife & kids in the winter time. *Either way it's up to you mam. *Which way would you prefer?

I did pretty well, No I didn't get every one. *but I'd say more than half! *

So my other question is this, *Do you think I'd be better to use my old way or the new way of presenting montly billing?

Thanks for your replys on this one in advance, *I really need the input here to decide which way to go.



__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #4  
Old 02-18-2008, 02:58 AM
Rouskey Landscaping Rouskey Landscaping is offline
Members
 
Join Date: Oct 2007
Location: Joliet, IL
Age: 30
Posts: 9
Rep Power: 8
Rouskey Landscaping
Default

I would say your right about on target. Im up in Illinois so pricing can be different. I usually charge per square foot (area x .0015) but its best to find out what you can afford. Take overhead into account. If you have insurance, workers' comp., equipment costs, etc.
__________________
Committed to QUALITY over QUANTITY, Focused on CUSTOMER SERVICE, and Dedicated to EXCEEDING CUSTOMER EXPECTATIONS.
Reply With Quote
Reply With Quote
  #5  
Old 02-18-2008, 09:24 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 8
musician/lawnman is on a distinguished road
Default

thanks Rouskey Landscaping for the reply.

Any one else care to key in? I'm hoping to get a few opinions!
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #6  
Old 02-18-2008, 09:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Hi Chuck,

This is a great post.

Could you share some insights on this.

What is the average amount of time it takes you to service the average yard.

What are your total costs for servicing that yard in that time frame?

What profit would you like to hit per yard?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply With Quote
  #7  
Old 02-18-2008, 10:31 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 8
musician/lawnman is on a distinguished road
Default

AS far as time, *I work by myself most $25 / cut lawns I get done in 20-25 minutes.
(once I have done it a few times & have the lawn under control & "trained" The way I cut it, meaning the grass isn't too long, the trimming never gets out of hand & the edging has been done before so I don't have to dig out the edges of a driveway that have been covered over 2 seasons ago! )

I have a few I can rock in about 17 minutes. - Check the time, get out of the truck, mow, weed eat, edge & blow off, Trailer closed ready to roll, back in the truck. * I hussle like #### though. *I kinda get in a mode like a machine & keep going all day til my cut list is done. *I should say though, I've gotten very used to using a line trimmer to do edging, Kind of an artform to do it right but it saves lots of time, the machine is in your hand & running already!

I can't really say what profit I'm shooting for per lawn, I've always kinda tracked it by time. *when I'm out mowing I shoot for a $35-40 / hr. *mark including travel time (& my routs are not as tight as I'd want them. *As I go down my cut list I check em off & mark what I made on that lawn today... (Keep in mind my monthlys in the summer, If I get $85 / month & I have to cut it 4 times that month I count it as $21.25 for that cut. Some months are 5 cuts) so I rely on the per cut accounts to keep that figure up in the summer time. *last summer I shot for & usually hit about $225 (gross billed ) per day. * The most I ever did in a day by myself & it happened to be the hottest day of the season (103 deg., 98% humidity, & 106 deg. heat index) was 15 lawns (4 overgrown) for a gross of $650. *

As far as cost per lawn I don't know, If I could do a month with x# of lawns (the same lawns) every week I could figure it out, but it varys alot I'm sure. *I do remember when my father was running his business (1990-1998) avg. price per cut was around $20 but fuel was only .98 cents a gal. *& I'm sure most expenses we're less then. *Avg. price now is around $25 bucks so I'm sure profit margins are less now than they we're then. *Plus the job market really, REALLY sucks here so every guy in the world that got laid off threw a craftsman tractor in the back of a little pickup & declares himself in the business. *(might be good for you though! More software sales!)
* * Lots & lots of low ballers & fly-by-night morrons.



__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #8  
Old 02-18-2008, 11:43 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

Do you think $59 for a 7500 sq ft lot would be to much? Mowing, trimming, edging and blower
__________________
Reply With Quote
Reply With Quote
  #9  
Old 02-19-2008, 12:06 AM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 8
musician/lawnman is on a distinguished road
Default

Sounds a bit high to me if it's on a regular basis.... like I said about lots here are 80x125 = 10,000 sf subtract the average house, garage/driveway..... 7500 sf is about right. I do have some vacant lots I mow for a customer (3 lots) once a month so she doesn't get fined. I run a 52" yazoo kees. the 1st time I had to remove my mulch kit to do it (which I charged $250 for the 3 lots to knock em down) after that I mow once per month with deck all the way up at 5" . I sold it as "field mowing" & let her know it wouldn't be perfect, I'd make 1 pass (flying) & keep the county off her back but that I wasn't going to abuse my machine like that (it's not really that bad) for less than $50 / lot. So I go once a month & make $150 in about 45 minutes. So if it's something like that.... no I think your good.
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #10  
Old 02-19-2008, 12:45 AM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

Well my mom was charged $45 for just a mow but it was left uncut for awhile. With the sq ft prices I came up with for just a mow is $25 then extra for trimming and so on. maybe if I take the charge of the blower clean up off and just do it for free it might be a better price.....$44 each cut?
__________________
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How to sell annual...
GroPro
02-17-2015 12:31 PM
Today 01:46 PM
by Chilehead
8 567
stubbon people
Bradcook21
02-16-2015 04:25 PM
Today 12:38 PM
by Mr. Mow
42 1,317
Opinions on truck wrap
Truro
Yesterday 04:21 PM
Yesterday 11:03 PM
by SC93
3 100
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Yesterday 08:48 AM
by jrs.landscaping
11 554
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 08:46 AM
by jrs.landscaping
23 505
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
02-27-2015 08:54 PM
by Bradcook21
5 201
My Newborn son
avetslawncare
02-27-2015 01:07 PM
02-27-2015 02:18 PM
by Steve
2 68
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,817
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,744
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 515
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
02-26-2015 02:51 PM
by Steve
2 284
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 119
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 111
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 723
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 124
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 463
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,803
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 241
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 235
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,832
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 662
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 641
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 278
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 278
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 235
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 259
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 259
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 421
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 539
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 289
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 621
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 509
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,669
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 423
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,215
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 372,131
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 533
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,481
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,121
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 602
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 414
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,027
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 364
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 687
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 500
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 622
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,406
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 833
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,525
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,244
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service podcast scag v-ride search engine optimization secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:19 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:19 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy