Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Tracking prospects from your adverstiments


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-22-2008, 04:18 PM
KimKriel
Guest
 
Posts: n/a
Default

How does everyone keep track of where your new customers got your number from so you can track your marketing profits and which ones to use again?

I have to admit that last year when things got real busy I kinda slipped on this. So my plan to fix it this year is to ad that info to each customers job jacket in their file. That will allow me to gather the info when time allows, so I can get a clear view for next year when planning my advertisement.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-22-2008, 04:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Kim,

This is really a great question.

My take is keep it really painfully simple or you won't keep up on this. When the season gets busy, it is easy to put this off and when the season slows down, you will be wishing you did keep track of it.

How do you keep it simple? Create a really simple spreadsheet. Print out the spread sheet. have it right near your phone and then just check off when someone calls you cause they heard of you from the newspaper. Or they heard of you from a referral, or from a flyer. If you have different tracking codes, make sure you have them on your spread sheet. Then when you have time, take the count from your printout and enter it into your spread sheet and print a new blank spread sheet.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-22-2008, 06:41 PM
KimKriel
Guest
 
Posts: n/a
Default

I was just reading something about putting tracking codes on all your ads. I think that using the easiest form is the best, will probably go with the spread sheet then try to ad to their job details when I have the time. Between This and cleaning my summers go by very quickly.
Reply With Quote
  #4  
Old 02-22-2008, 07:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

Isn't it amazing how, if it isn't set up to easily track this kind of information, you just won't do it! I think that's how we all are!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-26-2008, 06:03 AM
grounded
Guest
 
Posts: n/a
Default

MS Outlook with Businesses Contact management is the way to go!

You can set up your marketing campaigns and track them by customer - new and old and by what advertising method you use.

print reports, track expenses, follow up and track profitability.

For me, this works out fantastic!

if we could only convince the fine folks at gopher to sync up with MS Software- you could have a seamless suite of business products to really run a business.

Good Luck!

Tom
Reply With Quote
Reply With Quote
  #6  
Old 02-26-2008, 06:14 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

I keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. 2 nights ago I sat down with my wife to crunch those numbers, My findings were suprising. about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer! Pretty cheap. I tracked how many from each source, What was the average amount spent by the customers from each source too. Sometimes an add in one place will bring several small spenders & while another brings a few big money accounts. Different publications have a different type or class of readers!
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #7  
Old 02-26-2008, 06:58 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by [b
Quote[/b] (musician/lawnman @ Feb. 26 2008,6:14)]I keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. *2 nights ago I sat down with my wife to crunch those numbers, *My findings were suprising. *about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer! * Pretty cheap. * I tracked how many from each source, *What was the average amount spent by the customers from each source too. *Sometimes an add in one place will bring several small spenders & while another brings a few big money accounts. *Different publications have a different type or class of readers!
I'm thinking of creating an excel sheet so we can track all these advertising expenses so we can calculate the % of amount of money we bring in per customer through that advertising
Reply With Quote
  #8  
Old 02-26-2008, 07:03 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

I found a pretty good budget template online
Reply With Quote
  #9  
Old 02-26-2008, 07:29 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

Justin that is a great template! WOW it really covers a lot of stuff! Are you going to start using it now?

Chuck,

Quote:
Originally Posted by [b
Quote[/b] ] keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. 2 nights ago I sat down with my wife to crunch those numbers, My findings were suprising. about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer!
Now that you know this one ad is pulling that much of a response, what will you do now, knowing this information? How will this effect your marketing and business decisions?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply With Quote
  #10  
Old 02-26-2008, 10:59 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Feb. 26 2008,7:29)]Chuck,

Quote:
Originally Posted by [b
Quote[/b] ] keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. *2 nights ago I sat down with my wife to crunch those numbers, *My findings were suprising. *about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer!
Now that you know this one ad is pulling that much of a response, what will you do now, knowing this information? How will this effect your marketing and business decisions?
Of course it will affect future marketing, I have a new add going into affect there asap. I can't belive we did so well with an add I only ran for about a month & a half. I kick myself in the ### for not realizing it earlier.
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New to the forum
LCRobert
01-26-2015 10:21 PM
Today 07:47 PM
by LCRobert
6 117
Government contracts
avetslawncare
11-15-2014 08:50 AM
Today 04:27 PM
by Chilehead
7 769
Contact last years...
googus
Today 09:13 AM
Today 12:31 PM
by Steve
1 48
What happened to Better...
Steve
01-27-2014 04:07 PM
Today 12:26 PM
by Steve
21 3,127
Lawn care truck
Steve
10-10-2009 03:40 AM
Today 12:23 PM
by Steve
44 15,980
adding something new...
veteranslawncaresystems
Today 12:13 AM
Today 12:16 PM
by Steve
1 53
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Today 12:13 PM
by Steve
12 348
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
Today 12:08 PM
by Steve
29 9,377
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
Today 11:04 AM
by ExtremeLawncareServices
10 530
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
Yesterday 09:01 PM
by jrs.landscaping
43 10,246
Is anyone doing mosquito...
BWild
Yesterday 12:30 PM
Yesterday 07:24 PM
by avetslawncare
4 93
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
Yesterday 02:14 PM
by Steve
5 170
New to group
ron@alpine
Yesterday 08:45 AM
Yesterday 01:29 PM
by Steve
1 63
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
Yesterday 01:27 PM
by Steve
13 586
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
Yesterday 07:42 AM
by ringahding1
9 291
second year advise
cmdlawncare
01-23-2015 06:22 PM
Yesterday 07:31 AM
by ringahding1
6 242
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-25-2015 09:34 AM
by ExtremeLawncareServices
9 533
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,561
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 125
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 360
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 140
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 265
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 258
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 309
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 479
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 290
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 646
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 372
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,154
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 535
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,466
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 393
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 454
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 285
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 211
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,807
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 658
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 346
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,828
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,597
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 488
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,115
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 469
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,442
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 484
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 605
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 970
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,200
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 567
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 712
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush commercial deliquentaccounts demonstration ditches door hangers employee problems ferris first truck foreman georgia google gopherhaul grass how to hydraulic introduction jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing mulch patio install per hour service podcast pricing pto reo savannah scag v-ride search engine optimization seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns steve sulky theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee walk behind wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:55 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:55 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy