Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Tracking prospects from your adverstiments


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-22-2008, 03:18 PM
KimKriel
Guest
 
Posts: n/a
Default

How does everyone keep track of where your new customers got your number from so you can track your marketing profits and which ones to use again?

I have to admit that last year when things got real busy I kinda slipped on this. So my plan to fix it this year is to ad that info to each customers job jacket in their file. That will allow me to gather the info when time allows, so I can get a clear view for next year when planning my advertisement.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-22-2008, 03:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,431
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Kim,

This is really a great question.

My take is keep it really painfully simple or you won't keep up on this. When the season gets busy, it is easy to put this off and when the season slows down, you will be wishing you did keep track of it.

How do you keep it simple? Create a really simple spreadsheet. Print out the spread sheet. have it right near your phone and then just check off when someone calls you cause they heard of you from the newspaper. Or they heard of you from a referral, or from a flyer. If you have different tracking codes, make sure you have them on your spread sheet. Then when you have time, take the count from your printout and enter it into your spread sheet and print a new blank spread sheet.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-22-2008, 05:41 PM
KimKriel
Guest
 
Posts: n/a
Default

I was just reading something about putting tracking codes on all your ads. I think that using the easiest form is the best, will probably go with the spread sheet then try to ad to their job details when I have the time. Between This and cleaning my summers go by very quickly.
Reply With Quote
  #4  
Old 02-22-2008, 06:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,431
Rep Power: 10
Steve has disabled reputation
Default

Isn't it amazing how, if it isn't set up to easily track this kind of information, you just won't do it! I think that's how we all are!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-26-2008, 05:03 AM
grounded
Guest
 
Posts: n/a
Default

MS Outlook with Businesses Contact management is the way to go!

You can set up your marketing campaigns and track them by customer - new and old and by what advertising method you use.

print reports, track expenses, follow up and track profitability.

For me, this works out fantastic!

if we could only convince the fine folks at gopher to sync up with MS Software- you could have a seamless suite of business products to really run a business.

Good Luck!

Tom
Reply With Quote
Reply With Quote
  #6  
Old 02-26-2008, 05:14 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

I keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. 2 nights ago I sat down with my wife to crunch those numbers, My findings were suprising. about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer! Pretty cheap. I tracked how many from each source, What was the average amount spent by the customers from each source too. Sometimes an add in one place will bring several small spenders & while another brings a few big money accounts. Different publications have a different type or class of readers!
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #7  
Old 02-26-2008, 05:58 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by [b
Quote[/b] (musician/lawnman @ Feb. 26 2008,6:14)]I keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. *2 nights ago I sat down with my wife to crunch those numbers, *My findings were suprising. *about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer! * Pretty cheap. * I tracked how many from each source, *What was the average amount spent by the customers from each source too. *Sometimes an add in one place will bring several small spenders & while another brings a few big money accounts. *Different publications have a different type or class of readers!
I'm thinking of creating an excel sheet so we can track all these advertising expenses so we can calculate the % of amount of money we bring in per customer through that advertising
Reply With Quote
  #8  
Old 02-26-2008, 06:03 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 28
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

I found a pretty good budget template online
Reply With Quote
  #9  
Old 02-26-2008, 06:29 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,431
Rep Power: 10
Steve has disabled reputation
Default

Justin that is a great template! WOW it really covers a lot of stuff! Are you going to start using it now?

Chuck,

Quote:
Originally Posted by [b
Quote[/b] ] keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. 2 nights ago I sat down with my wife to crunch those numbers, My findings were suprising. about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer!
Now that you know this one ad is pulling that much of a response, what will you do now, knowing this information? How will this effect your marketing and business decisions?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply With Quote
  #10  
Old 02-26-2008, 09:59 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Feb. 26 2008,7:29)]Chuck,

Quote:
Originally Posted by [b
Quote[/b] ] keep track of everything, I write the source (newspaper, phone book, word of mouth, walk up, online) on the top of my copy of an estimate or proposal because I always keep those. *2 nights ago I sat down with my wife to crunch those numbers, *My findings were suprising. *about 65-70% of my business thus far has come from 1 source & at an advertising cost of just over $10 per customer!
Now that you know this one ad is pulling that much of a response, what will you do now, knowing this information? How will this effect your marketing and business decisions?
Of course it will affect future marketing, I have a new add going into affect there asap. I can't belive we did so well with an add I only ran for about a month & a half. I kick myself in the ### for not realizing it earlier.
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Incorporating &...
WesleySnips
Yesterday 09:39 PM
Today 03:47 AM
by Sprinkler Buddy
1 52
Hello from Kentucky
TRV
09-30-2014 05:42 PM
Yesterday 09:21 PM
by TRV
3 155
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
Yesterday 05:57 PM
by Steve
21 1,876
Real Estate??
tbtigers03
09-30-2014 06:43 PM
Yesterday 05:01 PM
by stevef1201
5 210
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
Yesterday 04:38 PM
by WesleySnips
5 257
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Yesterday 02:50 PM
by Sprinkler Buddy
6 459
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
Yesterday 02:19 PM
by Steve
5 228
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Yesterday 01:39 PM
by Steve
17 848
Whe does Mowing season...
jack2048
09-30-2014 07:05 AM
Yesterday 01:38 PM
by jack2048
4 222
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Yesterday 01:30 PM
by Steve
26 1,188
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 01:26 PM
by Steve
7 409
Give Me Your Problems
ellakit
09-30-2014 04:10 PM
09-30-2014 04:10 PM
by ellakit
0 17
Say Hello !!!
Steve
03-19-2007 11:18 AM
09-30-2014 03:53 PM
by ellakit
1,188 336,327
Falling into business
stellarmowing
09-28-2014 04:35 PM
09-30-2014 02:17 PM
by Steve
4 370
hey
sizemorelawncare
09-28-2014 08:12 PM
09-29-2014 03:10 PM
by Steve
2 297
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
09-29-2014 03:09 PM
by Steve
2 352
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
09-29-2014 03:05 PM
by Steve
4 364
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
09-29-2014 02:36 PM
by Steve
3 487
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
09-29-2014 02:33 PM
by Steve
3 744
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
09-29-2014 02:27 PM
by Steve
4 603
Pricing ????
6295danny
01-14-2013 07:54 PM
09-29-2014 02:22 PM
by Steve
35 6,616
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 7,147
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,125
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,155
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,357
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 838
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,213
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 784
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 1,112
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 854
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,478
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,520
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,735
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,168
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,557
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 947
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,130
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,566
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 955
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,325
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 1,079
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,831
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,571
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,755
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,480
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 971
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 1,099
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 1,023
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,842
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,567
» Popular Tags
2wd 4x4 aerocore apartment complex article marketing auger bid billy goat brushcutter blades care charge christmas collections collections subcontractor equipment rental exmark ferris foreman four wheel drive gopherhaul grass gravely growing a lawn care business health hills honda how much to charge husqvarna installation john deere quik trac landscape services lawn lawn care lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lesco marketing mechanic monthly mr dave mulch mulch price new buisness new business new mower podcast pto running a business scag schedule scripts search engine optimization seo small engine repair starting a business starting a lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:24 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:24 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy