Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

New marketing idea!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2008, 12:32 AM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

So because my buisiness is less that a year old this winter I only had enough work to keep me busy 3 days a week so I'm working 2 days a week in an oil change shop.... I had given the owner of this shop an estimate for lawn care & maintenence before I started working there. (that's how we met) He's unhappy with the service of his current provider but hasn't made the jump yet because my price is higher.

I kept thinkin' man this is a nice looking shop & a decent looking lawn on a busy street plus this place services 40-50 cars a day. *If I get the account I might get some others from it because its a high profile place & I could display my work & be seen doing it in a place like that.

*So I offered the owner a deal.... I said look, I know you want better service & to keep costs low so here's my offer. *If you let me place a nice 8x10" poster stating this property maintained by (my company name) with a description of my services, adds, special offers etc. in a nice fram permanently on the wall in you customer lounge (I get to choose where it hangs) & a business card holder, I'll do the work at half price. *
* I know half seems like a big discount but I figure I drop about $100 month in the phone book, newspaper adds are insane too. *I really think as busy as this place is & after watching the customers roam the lobby for 10 minutes at a time waiting for their cars with nothing to do so they read everything on the walls & posters that I could gain alot of business here. *Plus the regular customers all live in the vicinity so my routes could get tighter. Truth be told I'm only discounting about $45/ month (& of course it wont actually cost me that much per month). *& like they say people need to be exposed to your company several times for them to recognize & trust you..... *So they'll see my name, my company, & my face on the poster every 3 months when they get their oil changed!
What are your thoughts?



Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2008, 02:04 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think it is very creative and I love it! You should also be able to hand out some kind of flyer or coupon to every car that goes through there.

I think you should consider offering some kind of coupon at the location to get people to jump on your offer. Make it seem like if they get their oil changed there, they will also get 1 mowing free with an annual lawn care contract. Or maybe have a coupon for a % off their spring cleanup.

It's something to experiment with and then see how it goes. You never know what will work until you try it.

What do you think of that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-01-2008, 02:49 PM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

I like the idea & was planning on it. There was a post on here not long ago about making the back of your business card look like a gift certificate for a percentage or dollar amount off. I was planning on using that idea & include an expiration date to create a sense of urgency.
Reply With Quote
  #4  
Old 03-01-2008, 03:10 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Yea I think you should experiment with that!

When might you get started?

Will you be able to get some pictures of your marketing material at this location?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 03-01-2008, 03:56 PM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

Supposed to start this month, I'll post it after the owner signs my contract & gives me the 1st check!
Reply With Quote
  #6  
Old 03-06-2008, 11:43 PM
F3Nelson's Avatar
F3Nelson F3Nelson is offline
Members
 
Join Date: Feb 2008
Location: Shawnee Kansas
Posts: 70
Rep Power: 8
F3Nelson
Default

I for one think it is a great idea!

1. People see your work
2. People get to know you and your character every 3 months or 3k miles.


Just charge 2 or 3 bucks more per customer that sees your flier, and you will make up for your "loss leader"
__________________
My hair is turning white, my necks alwayas been red, my collar is still blue
Reply With Quote
  #7  
Old 03-07-2008, 02:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

You all got me thinking. You wouldn't have to work for an oil change facility to do this. You could simply contact your local oil change facility and make this offer. I bet if you find success with this Chuck, you will inspire many more to try it!

I can't wait to hear how it works out!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-07-2008, 08:08 AM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

They signed up yesterday, I'll have my material up in the store by the end of the day today. I'll letcha know if it works!
Reply With Quote
  #9  
Old 03-09-2008, 10:02 AM
jrwalker333 jrwalker333 is offline
Dreamscapes Unlimited LLC
 
Join Date: Jan 2008
Location: Cincinnati, Ohio
Posts: 33
Rep Power: 8
jrwalker333
Default

We have been using this concept for awhile as well. *We have literature in animal hospitals featuring a brochure about us offering flea and tick programs and the back side offers service listing we provide plus web-site. *In the past I use to offer free service(mowing) to entrance homes in nice neighborhoods. We would place a sign about us to gain new customers in the lawn in a visible location, (Ex: Lawn maintained by Dreamscapes Unlimited etc) *This seemed to work well, I have kind of quit doing that , but will probably try to initiate that program again back into our marketing plan.

You should do well with placing your sign and cards in that shop. *Also this gives you increased marketing exposure for a minimal cost great thinking.



__________________
Dreamscapes Unlimited LLC
Reply With Quote
  #10  
Old 03-09-2008, 10:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,343
Rep Power: 10
Steve has disabled reputation
Default

Great ideas!

Quote:
Originally Posted by [b
Quote[/b] ]In the past I use to offer free service(mowing) to entrance homes in nice neighborhoods.
Would there be any stipulations to get that free mowing? Would they have to sign up for a years service or how did that work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
More Rain or Less?
Steve
05-20-2015 12:06 PM
Today 12:23 AM
by SGL1
10 156
new here ! need help
pgrace
Yesterday 11:29 PM
Yesterday 11:29 PM
by pgrace
0 9
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 10:24 PM
by Chilehead
3 76
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,392
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,047
What's your next...
Steve
05-15-2015 11:54 AM
05-21-2015 11:23 PM
by biglee
13 324
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 456
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-21-2015 03:07 PM
by Just for Cuts
0 66
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-21-2015 02:58 PM
by Just for Cuts
4 141
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,730
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 775
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,066
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 92
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 189
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 1,957
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 201
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 132
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 250
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 656
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,462
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 276
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 490
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 622
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 486
What a JERK!
Chilehead
05-06-2015 08:13 AM
05-12-2015 01:14 PM
by Steve
9 562
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,054
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,007
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,032
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 398
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 420
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 329
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 453
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 331
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 3,917
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,014
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 284
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 326
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,087
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 358
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 393
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 425
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 391
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 807
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 702
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 465
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 567
Help with a truck
bdodson89
04-27-2015 08:15 PM
04-29-2015 10:47 PM
by Steve
4 463
Ford F250 Wheel loaders...
jrs.landscaping
04-28-2015 05:34 AM
04-29-2015 07:47 AM
by jrs.landscaping
2 425
Correct me if I'm wrong...
SGL1
04-26-2015 02:41 PM
04-28-2015 06:57 AM
by SGL1
12 592
equipment marketplace?
jrs.landscaping
04-27-2015 04:49 PM
04-27-2015 06:09 PM
by jrs.landscaping
2 399
» Popular Tags
ad landscaping apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial contract help curb appeal services demonstration design edging employee problems equipment dealer equipment rental facebook ferris flyers foreman grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic landscape services lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts secrets to landscaping seo shell shreaded small engine repair sq ft square foot sulky toro grand stand tractor auger trailer trailer mate pro tree trimmer rack truck new used landscape web design website website design winterization won't return wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:44 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:44 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy