Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

New marketing idea!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-01-2008, 12:32 AM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

So because my buisiness is less that a year old this winter I only had enough work to keep me busy 3 days a week so I'm working 2 days a week in an oil change shop.... I had given the owner of this shop an estimate for lawn care & maintenence before I started working there. (that's how we met) He's unhappy with the service of his current provider but hasn't made the jump yet because my price is higher.

I kept thinkin' man this is a nice looking shop & a decent looking lawn on a busy street plus this place services 40-50 cars a day. *If I get the account I might get some others from it because its a high profile place & I could display my work & be seen doing it in a place like that.

*So I offered the owner a deal.... I said look, I know you want better service & to keep costs low so here's my offer. *If you let me place a nice 8x10" poster stating this property maintained by (my company name) with a description of my services, adds, special offers etc. in a nice fram permanently on the wall in you customer lounge (I get to choose where it hangs) & a business card holder, I'll do the work at half price. *
* I know half seems like a big discount but I figure I drop about $100 month in the phone book, newspaper adds are insane too. *I really think as busy as this place is & after watching the customers roam the lobby for 10 minutes at a time waiting for their cars with nothing to do so they read everything on the walls & posters that I could gain alot of business here. *Plus the regular customers all live in the vicinity so my routes could get tighter. Truth be told I'm only discounting about $45/ month (& of course it wont actually cost me that much per month). *& like they say people need to be exposed to your company several times for them to recognize & trust you..... *So they'll see my name, my company, & my face on the poster every 3 months when they get their oil changed!
What are your thoughts?



Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-01-2008, 02:04 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I think it is very creative and I love it! You should also be able to hand out some kind of flyer or coupon to every car that goes through there.

I think you should consider offering some kind of coupon at the location to get people to jump on your offer. Make it seem like if they get their oil changed there, they will also get 1 mowing free with an annual lawn care contract. Or maybe have a coupon for a % off their spring cleanup.

It's something to experiment with and then see how it goes. You never know what will work until you try it.

What do you think of that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-01-2008, 02:49 PM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

I like the idea & was planning on it. There was a post on here not long ago about making the back of your business card look like a gift certificate for a percentage or dollar amount off. I was planning on using that idea & include an expiration date to create a sense of urgency.
Reply With Quote
  #4  
Old 03-01-2008, 03:10 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Yea I think you should experiment with that!

When might you get started?

Will you be able to get some pictures of your marketing material at this location?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 03-01-2008, 03:56 PM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

Supposed to start this month, I'll post it after the owner signs my contract & gives me the 1st check!
Reply With Quote
  #6  
Old 03-06-2008, 11:43 PM
F3Nelson's Avatar
F3Nelson F3Nelson is offline
Members
 
Join Date: Feb 2008
Location: Shawnee Kansas
Posts: 70
Rep Power: 9
F3Nelson
Default

I for one think it is a great idea!

1. People see your work
2. People get to know you and your character every 3 months or 3k miles.


Just charge 2 or 3 bucks more per customer that sees your flier, and you will make up for your "loss leader"
__________________
My hair is turning white, my necks alwayas been red, my collar is still blue
Reply With Quote
  #7  
Old 03-07-2008, 02:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

You all got me thinking. You wouldn't have to work for an oil change facility to do this. You could simply contact your local oil change facility and make this offer. I bet if you find success with this Chuck, you will inspire many more to try it!

I can't wait to hear how it works out!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 03-07-2008, 08:08 AM
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 0
musician/lawnman is on a distinguished road
Default

They signed up yesterday, I'll have my material up in the store by the end of the day today. I'll letcha know if it works!
Reply With Quote
  #9  
Old 03-09-2008, 10:02 AM
jrwalker333 jrwalker333 is offline
Dreamscapes Unlimited LLC
 
Join Date: Jan 2008
Location: Cincinnati, Ohio
Posts: 33
Rep Power: 9
jrwalker333
Default

We have been using this concept for awhile as well. *We have literature in animal hospitals featuring a brochure about us offering flea and tick programs and the back side offers service listing we provide plus web-site. *In the past I use to offer free service(mowing) to entrance homes in nice neighborhoods. We would place a sign about us to gain new customers in the lawn in a visible location, (Ex: Lawn maintained by Dreamscapes Unlimited etc) *This seemed to work well, I have kind of quit doing that , but will probably try to initiate that program again back into our marketing plan.

You should do well with placing your sign and cards in that shop. *Also this gives you increased marketing exposure for a minimal cost great thinking.



__________________
Dreamscapes Unlimited LLC
Reply With Quote
  #10  
Old 03-09-2008, 10:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Great ideas!

Quote:
Originally Posted by [b
Quote[/b] ]In the past I use to offer free service(mowing) to entrance homes in nice neighborhoods.
Would there be any stipulations to get that free mowing? Would they have to sign up for a years service or how did that work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 91
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 120
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 05:46 PM
by Freshcut
2 106
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 114
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 305
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,740
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 266
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 249
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,453
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 322
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 279
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 227
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 308
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 209
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,337
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,020
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 399
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,328
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,112
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,274
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:20 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:20 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy