Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Head Start Program


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-18-2005, 01:05 PM
Brad Brad is offline
Members
 
Join Date: Mar 2005
Posts: 15
Rep Power: 10
Brad
Default

Business Description
- Give a one paragraph description of your business.
Our business is a lawn/home maintenance service.
- Where is your business located? – Orillia, Ontario
- What services does your business offer? – Mowing, Blowing, FCU, SCU, Mulch Installs, Dethatching, Edging etc Also small repairs and landscape maintenance
- What value does it add to the marketplace? – Local, young company, identifiable by most in the area. Flexibility on services and time.

Management Abilities
- What are your qualifications? – Our qualifications are a combined 25+ years of landscaping and maintenance experience. We are all active and physically fit people. I myself hold a degree in Sports Management, and a minor in Communications. At some point, we have all worked in the field, in both the residential and commercial segments. We all have experience in customer service, as a professional athlete, in the gaming industry, and retail sales.

- How will your experience contribute to the success of your business? Between the three of us, we can take care of management facets, such as marketing/sales, labour/onsite, and financial.

Business Strategy
- What is your business strategy? Creating residential and commercial volume through a model of low cost strategy. (My overhead is very inexpensive.)
- What are the strengths of your business strategy? The area is full of overpriced franchise types, that care little about the end product or the customer.
- What are the weaknesses of your business strategy? I really do not see any if we stick to the business model, although we may lose potential that will stick with the status quo
- What are the key strategic opportunities you have identified in your marketplace? We have a close tie in to the real estate market in the area, and as it is a growing area, it provides a tremendous foot in the door. There are many new residential and commercial developments in the area.
- How will your business take advantage of these strategic opportunities more effectively than your competition? Well, simply put, we seem much more connected to those in the area then the larger businesses.
- How do you intend to maintain your competitive edge? Keep networking, community efforts, signage, publicity etc.
- Describe the key challenges you face and how will you overcome them? We are a startup business with very little reputation for the industry we are in for this area.

Legal Structure
- Will your business operate as a sole proprietor, partnership, corporation or an LLC?
Partnership evolving into a LLC
- How will your legal structure decrease your business's exposure to risk?
It won’t until we file our papers.

Financial – NEED MORE TIME TO FIGURE SOME PARTS OUT STILL
- How much will you personally invest in your business? 4000
- How much money are you seeking from banks? None
- How much money are you seeking from private investors? None
- How long until you plan to break even? About two months or so
- How long until you plan on making a profit? 4months
- What will your start-up costs be? Be specific, describe each and the cost. Still trying to figure that out. It seems that at minimum it will be 4,000.
- What is your sales forcast for each month of the entire year? List each month's goal.
- What will be your monthly operating expenses? Be specific, describe each and the cost.
- What will your monthly fixed costs be? Be specific, describe each and the cost. – Insurance, license, gas & fuel, promotion, web fees (e-mail, hosting), to name a few.


Mission Statement
- What is your business? Lawn and Landscape Maintenance
- How will your business succeed? Hardwork, proper management and being fiscally responsible.
- What values are important to your business? Dependability, Integrity, Quality are key for us.
- How does your business improve the lives of your customers' and employees'? We provide employment opportunities for local youth, which have proven to give back to the community in other areas. We also give people a chance to not worry so much about the yard, and upkeep and concentrate on other areas of life.

Marketing Slogan
- What is your marketing slogan? – Haven’t come up with one I truly like

Market Analysis
- What are the positive NATIONAL trends that will affect your business? – Disposable income of the baby boomer generation, and the push to enjoy more “quality” time.
- What are the negative NATIONAL trends that will affect your business? Gas and fuel prices are sky high, We are taxed beyond belief
- How will you take advantage of the positive trends and deal with the negative trends? Sell our services and business to all those boomers by volume.

- What are the positive REGIONAL trends that will affect your business? We live in an area with with retirees
- What are the negative REGIONAL trends that will affect your business? SNOW, small population, and oh yeah did I mention snow?
- How will you take advantage of the positive trends and deal with the negative trends? Most retirees want to feel appreciated and known. Our personalities in will carry us. As for the snow? Pray?

- What are the positive LANDSCAPE INDUSTRY trends that will affect your business?
- What are the negative LANDSCAPE INDUSTRY trends that will affect your business?
- How will you take advantage of the positive trends and deal with the negative trends?

Customer Analysis
- What is your current customer base? – about 5 accounts
- Who are your target customers? (age range, education level, occupations, average home value) Baby boomers, and cottagers, there is a wide range for ages, levels of education etc.
- What zip codes do they live in? I don’t know how this applies, and yes I do know what a zip code is
- What do your customers want? Service that is reliable, and quality

Competition Analysis
- Who are your competitors? – Everyone, even the big guys (lawn maintenance anyway)
- How many employees do they have? Varies from solo operators to crews
- What is their estimated sales volume? More than me..I really haven’t been able to find that info
- What services do they offer? – Varies, some are licensed to use pesticides
- What is the quality of their product? Ranges from horrible to ok
- What is the price range of their product? $15 and up
- Who are there customers? Same as the ones I am targeting
- What are their strengths? They are franchised for the most part, strong backbone to rely on
- What are their weaknesses? – They are cold to their customers.
- Are they a direct or indirect competitor? Direct

Equipment
- What equipment will be needed? We have it all already
- How much will it cost to obtain this equipment? nothing
- Where will you store the equipment? In the garage
- How much will it cost to store the equipment? nothing

Advertising / Promotion
- How will you advertise or promote your business? Word of mouth, local media, website, brochures, networking
- How much will you spend doing each per year? TBD



Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-21-2005, 03:57 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,008
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Brad,

Great work! Let us create a marketing plan and set some goals. Your current client base is 5?

I would also like to see. Three projections:

1. A total number of new customers you feel you can easily attract this season.

2. A total number of new customers you feel will be moderately difficult to attract this season.

3. A total number of new customers you feel will be extremely tough to attract this season.

4. What date do you want these total customers by?

When we set up your projections in a chart, you can then post weekly how many new customers you were able to get that week. This should help inspire and motivate you to reach your goals.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-21-2005, 05:36 PM
Brad Brad is offline
Members
 
Join Date: Mar 2005
Posts: 15
Rep Power: 10
Brad
Default

We have 5 peviously, small, but they are ours.

I think we can attract at least 15 more easily.

25 moderately

45 extreme

I would like these total customers by May 1, 2005
Reply With Quote
  #4  
Old 03-22-2005, 10:53 AM
Brad Brad is offline
Members
 
Join Date: Mar 2005
Posts: 15
Rep Power: 10
Brad
Default

How many billable hours do you plan on working each month of this year?

Jan total billable hours = 0
Feb = 0
Mar = 0
Apr = 240
May = 240
Jun = 240
Jul = 240
Aug = 240
Sept = 240
Oct = 240
Nov = 160
Dec = 0

Yearly total billable hours = 1840

I am using these figures as a minimum. I am looking more toward 3000 hours as a high depending on how my sales go.

As far as how much I would like to bill for these hours, I really do not know how to answer that question. How much I want to make, is going to really depend on my fixed costs, and what service(s) I am billing for.



Reply With Quote
  #5  
Old 03-22-2005, 10:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,008
Rep Power: 10
Steve has disabled reputation
Default

Hi Brad,

Here is our customer goal chart for this year ending in August to help motivate you. Now that we have these goals, we will be able to chart your progress throughout the season.

Each month you should report back here and let us know your latest customer count to see where you are at in your goal. You might want to print out this chart and put it somewhere where you will see it each day to inspire you.

Let us know if anything needs to be changed.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-22-2005, 10:18 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,008
Rep Power: 10
Steve has disabled reputation
Default

Hi Brad,

I know you are still trying to figure out your costs but maybe these from Sharry Landscaping could help you.

The monthly operating expenses are are as follows:

Gas: 200.00
Maintenance of equipment 50.00
Regular Advertising: 100.00
Office Supplies: 50

The monthly fixed costs are:

Truck: 570.00
Insurance: 218.00
Bus. Insurance: 96.00
Plow: 120.00
Phone, Internet: 90.00
Cell: 70.00
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 03-23-2005, 10:59 AM
Brad Brad is offline
Members
 
Join Date: Mar 2005
Posts: 15
Rep Power: 10
Brad
Default

Ok...I made some adjustments to some of the costs:
I am assuming his costs were in USD, not CDN.

Gas: 300.00
Maintenance of equipment 75.00
Regular Advertising: 100.00
Office Supplies: 50

The monthly fixed costs are:

Truck: 0
Insurance: 340
Bus. Insurance: 62.00
Plow: 0
Phone, Internet: 75.00
Cell: 120.00
Reply With Quote
  #8  
Old 03-23-2005, 02:33 PM
Brad Brad is offline
Members
 
Join Date: Mar 2005
Posts: 15
Rep Power: 10
Brad
Default

What is the next step?
Reply With Quote
  #9  
Old 03-23-2005, 03:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,008
Rep Power: 10
Steve has disabled reputation
Default

Hi Brad,

Look through the flyers and see if we can edit a couple of them for you. Tell us which ones you like and what you need changed.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-24-2005, 12:10 PM
Brad Brad is offline
Members
 
Join Date: Mar 2005
Posts: 15
Rep Power: 10
Brad
Default

I like Flyer #1, I think it can be cost effective.
I like Flyer #2, as well. Adds some colour and life.

I don't have a logo yet. I've seen some concepts, but nothing I truly like.
I am fully insured or will be by the time, these go out as I am crunching #'s for my budget from carriers.

I offer free estimates as well, so that can stay.

Under Services:

Spring/Fall Clean Up
Gutter Cleaning
Mulch
Bed Cleanup

Lawn Maintenance (Seasonal Packages, and per visit options available)
Commercial and Residential Service
Mowing
Trimming
Edging

General Outdoor Maintenance

Also need a logo and a sponsor ad somewhere. Who can I e-mail the logo to?
TEXT has to be PROUD SUPPORTER OF RAMA KINGS JR. "A" LACROSSE

Is it possible to see a preview of this, prior to finalizing it? I have some offers/coupon ideas that I am working on, but need some more thought before I move forward.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Today 02:38 PM
by Steve
3 65
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
Today 01:57 PM
by jhinton
12 5,264
Looking for royalty free...
Trupro
Today 10:50 AM
Today 01:48 PM
by Trupro
3 38
Ground Guys
Pattersonllc
Yesterday 07:49 PM
Today 01:39 PM
by jhinton
2 59
Distant measuring wheel
CurbAppeal1
Today 01:34 PM
Today 01:34 PM
by CurbAppeal1
0 8
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Today 01:12 PM
by CurbAppeal1
8 827
Finally!
SGL1
02-22-2015 09:46 PM
Today 12:02 PM
by SC93
19 570
Starting a legit...
Hard-Body lawn & garden
Yesterday 08:19 PM
Today 11:55 AM
by SC93
3 72
New Website
brian'slawncare
03-01-2015 06:35 PM
Today 10:48 AM
by Trupro
9 190
Employee Training...
Trupro
Today 10:46 AM
Today 10:46 AM
by Trupro
0 14
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 08:19 PM
by Bradcook21
3 122
Small dovetail truck...
ExtremeLawncareServices
Yesterday 07:47 PM
Yesterday 07:47 PM
by ExtremeLawncareServices
0 40
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 07:33 PM
by CurbAppeal1
25 7,769
Front page google...
CurbAppeal1
Yesterday 06:04 PM
Yesterday 07:28 PM
by CurbAppeal1
4 64
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Yesterday 07:20 PM
by CurbAppeal1
18 378
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
Yesterday 06:47 PM
by BladesofSteel
14 2,008
hoa bid
Bradcook21
Yesterday 07:12 AM
Yesterday 04:49 PM
by Steve
2 87
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Yesterday 04:06 PM
by Steve
13 886
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Yesterday 04:04 PM
by Steve
10 176
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
Yesterday 02:33 PM
by Sprinkler Buddy
1 59
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Yesterday 09:08 AM
by Moki
4 1,612
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 162
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 51
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
03-03-2015 06:08 PM
by Just for Cuts
4 125
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,536
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 223
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 132
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 179
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,055
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 685
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 822
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 156
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 304
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 386
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 675
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 145
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 615
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 699
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 648
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,899
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,814
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 563
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 165
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 154
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 188
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,853
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 296
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 282
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,918
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 736
» Popular Tags
4wd ad landscaping aerocore apartment bid apartment complex auger billy goat brushcutter blades bush deliquentaccounts design ditches employee problems equipment rental estimate ferris flyers foreman four wheel drive free advertising google gopherhaul growing a lawn care business hiring husqvarna introduction john deere quik trac landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business per hour service podcast pricing pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee walk behind web design website website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy