How many people have taken this approach? What are the results? I just put an AD in the local "Shopper". It is a local ''classified'' paper that is inserted into several local papers. It gets to 100,000 people. So i just signed up for 2 weeks ( due to my budget ) to see what kind of return i get on it.
What we did was put in a colored business card and hey place it randomly in the paper. I havent seen any other lawn are companies with colored advertising. It cost me $130 a week. I put it in for 2 weeks to see how much return i get, if it is sufficient i will do it again.