Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

When to start Flyering


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-12-2008, 10:32 AM
NDALandscape
Guest
 
Posts: n/a
Default

Hello, Im new to the group. For the past couple weeks I have been observing and taking everything in. This will be my 5th year of business, 2nd year doing it on my own. The first 3 yrs were wasted with a bad business partner with no motivation or drive.

This is the first year I am spending money on marketing and the first year I am getting into lawn care. Before I kept it to a minimum; Fertilizing, Aeration, Thatching & reseeding. I am still not equiped as well I wish, but its a start. To give everyone a quick overview of what I am working with (not sure if you care or not). 1995 Chevy 2500 ext cab, 2003 6x12 single axle trailer, 2003 Ariens ZXR1742, Some old Club Cadet walk behind, Echo SRM 260 Split boom, Echo PB-610 Backpack blower, Some basic scott spreaders. Thats what I am using for my lawn care. Now I only landscape on the side, I work a full time job in the as well. Its not uncommon for me to work 80+ hrs a week during the summer. My goal is to make it my full time job starting in 2009.

I live and work in Upstate New York. We have been getting alot of Ice Storms this year, and I am not sure when the weather will break. I am having door hangers designed and printed up right now. I am hoping to hand out about 500-1000, if not more. I always thought the end of Feb would be ideal. We have been getting high winds. In the range of 30-75mph. Which is abnormal for up here. Should I hold off until March? Or is that gonna be too late?

Thanks
Nicholas
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-12-2008, 11:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Nicholas,

Welcome to our forum. It's nice to have you here!

What other ways are you marketing your business? Most people that are into marketing would say you should never stop marketing your business. You should be doing it all the time.

Like for instance now, are you using craigslist to get the word out?

Are you sending out prepay letters to your current customer base to get them to prepay for the year for a discount in their fee?

What are your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-12-2008, 11:47 AM
NDALandscape
Guest
 
Posts: n/a
Default

Well I dont do much marketing due to the cost at the current moment. Coming into this year I had alot of equipment issues. Which ended up taking a toll on me. In the past I was all referal base. I couldnt believe how much business I got my first year. I started with one client who is a friend of the family, my old truck, a shovel & a wheel barrel. Once I completed her job, I ended up booking 7 more jobs just from people walking by and seeing the work. That took a snowball effect. I ended up turning away customers the first year due to lack of time and equipment.

I am also posting flyers inside other business, coffe shops, BINGO halls. I havent tried craigs list yet. Its free, so I mind as well. I also signed up for this advertising company called Pazaz. When you order take out they send a booklet of flyers out with it.
Reply With Quote
  #4  
Old 02-12-2008, 12:22 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I think you are really gonna be impressed with craigslist. A lot of our fellow forum members use it and are getting great results! Make sure you check around the forum to pick up some of the marketing angles that are being used with craigslist to promote lawn care businesses.

Did you put together a website yet?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-12-2008, 03:04 PM
NDALandscape
Guest
 
Posts: n/a
Default

I have not put together a website yet. I do have a marketing team working on the flyers and have offered to put together the website for me. Unfortunatly with my old business partner things between us went real sour. Make a long story short, he has all of our before and after photos of all of our big jobs. We no longer communicate. Which is for the better. Im sure by the end of this season I will have more than enough to choose from to start a website.

I am going to get on Craigs list tonight. Any idea when people start the door to door marketing with flyers? Like I mentioned before I am in Upstate Newyork and the weather wont even break unitl Late April Early May.
Reply With Quote
  #6  
Old 02-12-2008, 03:25 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Did you see we have free lawn care web templates? They have before and after pictures in them. Maybe they will help you.

As far as the flyers go, this is my take. I would figure out which area I wanted to target. Then hit them three times all the way up to the season's beginning. Split the time equally but I would start getting the word out asap.

I would also have some kind of inducement to get them to prepay now and save a certain % or offer another inducement. A dinner for two maybe?

What's your view on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-12-2008, 03:54 PM
NDALandscape
Guest
 
Posts: n/a
Default

Thats not a bad idea with the hitting the market 3 times. I think I am going to do that.

Now my girl friend was trying to convince me to offer 5 free cuts with a contract. Does that seem extreme or reasonable? My season goes from May to Nov at the most. We have been getting droughts which means most of august is a wash.
Reply With Quote
  #8  
Old 02-12-2008, 04:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Hi Nicholas,

I think it's always much better to hit a smaller group of potential customers, multiple times, than it is to hit a large group only once.

The more they hear about you, the better your chances are of selling to them.

As far as your inducement for a contract. What I see most of is two free cuts and usually those cuts are performed at the end of the season in case the customer tries to get the free cuts from you and then cancel your services.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-13-2008, 12:24 PM
NDALandscape
Guest
 
Posts: n/a
Default

I like your mentality Steve. I think I will focus more on 300 houses, 3x than a 900 houses once(just an example).

As far as the giving out free cuts goes. I think I will offer them at the end of the season like you suggested, so that I dont get burned.
Reply With Quote
  #10  
Old 02-13-2008, 02:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Nicholas,

Keep us posted on how everything goes. Also keep thinking creatively on how you can get more attention for yourself and your business.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Kohler command carb...
ExtremeLawncareServices
Today 03:09 PM
Today 07:57 PM
by ExtremeLawncareServices
2 38
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Today 10:10 AM
by stevef1201
8 511
Mulching beds
Bradcook21
Today 07:43 AM
Today 10:03 AM
by stevef1201
2 71
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 07:19 PM
by ExtremeLawncareServices
9 401
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Yesterday 06:40 PM
by SGL1
22 6,231
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 05:39 PM
by ExtremeLawncareServices
120 8,276
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 03:16 PM
by kslawn
2 530
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-19-2014 05:59 PM
by ExtremeLawncareServices
11 885
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,053
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,439
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 439
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,840
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 292
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 552
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 975
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 373
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 737
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 518
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,261
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,950
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,171
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 853
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 440
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 543
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 458
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,158
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 931
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,065
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 428
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 407
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,844
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 686
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,331
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,335
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 855
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,596
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,086
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,671
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 555
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,299
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,371
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 767
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,055
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,841
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,145
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 744
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 687
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 780
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 794
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 1,046
» Popular Tags
apartment complex article marketing bid birdscaping blades charge christmas lighting collections credit card processing customers decorating ditches ecosymbiosis employee problems exmark ferris first truck fundraiser georgia gopherhaul grass gravely growing a lawn care business hardscapes holiday lighting how much to charge husqvarna installation kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf leaf removal lighting brass outdoor lights marketing new and restored landscapes new buisness past due podcast promotion pto redmax running a business savannah scag seo small engine repair snow sprayer starting a business start up lawn care business steep lawns stihl sulky theft of services top dresser toro toro grand stand trimmer rack turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:50 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:50 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy