Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

When to start Flyering


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-12-2008, 10:32 AM
NDALandscape
Guest
 
Posts: n/a
Default

Hello, Im new to the group. For the past couple weeks I have been observing and taking everything in. This will be my 5th year of business, 2nd year doing it on my own. The first 3 yrs were wasted with a bad business partner with no motivation or drive.

This is the first year I am spending money on marketing and the first year I am getting into lawn care. Before I kept it to a minimum; Fertilizing, Aeration, Thatching & reseeding. I am still not equiped as well I wish, but its a start. To give everyone a quick overview of what I am working with (not sure if you care or not). 1995 Chevy 2500 ext cab, 2003 6x12 single axle trailer, 2003 Ariens ZXR1742, Some old Club Cadet walk behind, Echo SRM 260 Split boom, Echo PB-610 Backpack blower, Some basic scott spreaders. Thats what I am using for my lawn care. Now I only landscape on the side, I work a full time job in the as well. Its not uncommon for me to work 80+ hrs a week during the summer. My goal is to make it my full time job starting in 2009.

I live and work in Upstate New York. We have been getting alot of Ice Storms this year, and I am not sure when the weather will break. I am having door hangers designed and printed up right now. I am hoping to hand out about 500-1000, if not more. I always thought the end of Feb would be ideal. We have been getting high winds. In the range of 30-75mph. Which is abnormal for up here. Should I hold off until March? Or is that gonna be too late?

Thanks
Nicholas
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-12-2008, 11:25 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Nicholas,

Welcome to our forum. It's nice to have you here!

What other ways are you marketing your business? Most people that are into marketing would say you should never stop marketing your business. You should be doing it all the time.

Like for instance now, are you using craigslist to get the word out?

Are you sending out prepay letters to your current customer base to get them to prepay for the year for a discount in their fee?

What are your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-12-2008, 11:47 AM
NDALandscape
Guest
 
Posts: n/a
Default

Well I dont do much marketing due to the cost at the current moment. Coming into this year I had alot of equipment issues. Which ended up taking a toll on me. In the past I was all referal base. I couldnt believe how much business I got my first year. I started with one client who is a friend of the family, my old truck, a shovel & a wheel barrel. Once I completed her job, I ended up booking 7 more jobs just from people walking by and seeing the work. That took a snowball effect. I ended up turning away customers the first year due to lack of time and equipment.

I am also posting flyers inside other business, coffe shops, BINGO halls. I havent tried craigs list yet. Its free, so I mind as well. I also signed up for this advertising company called Pazaz. When you order take out they send a booklet of flyers out with it.
Reply With Quote
  #4  
Old 02-12-2008, 12:22 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

I think you are really gonna be impressed with craigslist. A lot of our fellow forum members use it and are getting great results! Make sure you check around the forum to pick up some of the marketing angles that are being used with craigslist to promote lawn care businesses.

Did you put together a website yet?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-12-2008, 03:04 PM
NDALandscape
Guest
 
Posts: n/a
Default

I have not put together a website yet. I do have a marketing team working on the flyers and have offered to put together the website for me. Unfortunatly with my old business partner things between us went real sour. Make a long story short, he has all of our before and after photos of all of our big jobs. We no longer communicate. Which is for the better. Im sure by the end of this season I will have more than enough to choose from to start a website.

I am going to get on Craigs list tonight. Any idea when people start the door to door marketing with flyers? Like I mentioned before I am in Upstate Newyork and the weather wont even break unitl Late April Early May.
Reply With Quote
  #6  
Old 02-12-2008, 03:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Did you see we have free lawn care web templates? They have before and after pictures in them. Maybe they will help you.

As far as the flyers go, this is my take. I would figure out which area I wanted to target. Then hit them three times all the way up to the season's beginning. Split the time equally but I would start getting the word out asap.

I would also have some kind of inducement to get them to prepay now and save a certain % or offer another inducement. A dinner for two maybe?

What's your view on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-12-2008, 03:54 PM
NDALandscape
Guest
 
Posts: n/a
Default

Thats not a bad idea with the hitting the market 3 times. I think I am going to do that.

Now my girl friend was trying to convince me to offer 5 free cuts with a contract. Does that seem extreme or reasonable? My season goes from May to Nov at the most. We have been getting droughts which means most of august is a wash.
Reply With Quote
  #8  
Old 02-12-2008, 04:51 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Hi Nicholas,

I think it's always much better to hit a smaller group of potential customers, multiple times, than it is to hit a large group only once.

The more they hear about you, the better your chances are of selling to them.

As far as your inducement for a contract. What I see most of is two free cuts and usually those cuts are performed at the end of the season in case the customer tries to get the free cuts from you and then cancel your services.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-13-2008, 12:24 PM
NDALandscape
Guest
 
Posts: n/a
Default

I like your mentality Steve. I think I will focus more on 300 houses, 3x than a 900 houses once(just an example).

As far as the giving out free cuts goes. I think I will offer them at the end of the season like you suggested, so that I dont get burned.
Reply With Quote
  #10  
Old 02-13-2008, 02:24 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Nicholas,

Keep us posted on how everything goes. Also keep thinking creatively on how you can get more attention for yourself and your business.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
landscape insurance
clarkslawn
03-30-2015 10:14 PM
Today 10:02 PM
by SGL1
4 350
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 09:46 PM
by avetslawncare
55 5,038
color fliers?
holymoly
04-18-2015 02:32 PM
Today 09:40 PM
by avetslawncare
9 160
Smoked my first belt!
SGL1
Today 08:46 PM
Today 08:46 PM
by SGL1
0 17
WARNING! Especially to...
SC93
Yesterday 12:05 PM
Today 08:41 PM
by SGL1
11 185
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Today 08:20 PM
by avetslawncare
27 5,554
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 08:00 PM
by avetslawncare
48 2,194
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Today 07:44 PM
by avetslawncare
24 858
Could be great news for...
SC93
04-14-2015 11:06 PM
Today 03:45 PM
by SC93
12 369
lawn care business...
holymoly
04-18-2015 02:56 PM
Today 02:24 PM
by Steve
2 126
weed
avetslawncare
04-16-2015 07:56 PM
Today 01:08 PM
by Steve
4 168
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
Yesterday 08:49 PM
by Chilehead
17 500
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 09:21 AM
by KJ90
8 902
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Yesterday 05:26 AM
by RSE
22 918
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 425
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 293
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 439
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 120
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 481
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 447
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,263
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 165
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 222
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,957
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 172
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 193
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,189
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 476
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 214
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 253
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 484
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 217
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 425
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 246
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 360
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 861
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 296
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,922
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 505
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,223
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 406
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,726
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 369
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 971
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 416
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 272
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,148
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,465
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,287
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,435
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:37 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:37 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy