Chestin just put out this latest video on creating a farm. Check it out and tell me what you think.
If you want to vastly improve the results of your marketing efforts, the very first step you need to take it to create a 'farm'. A 'farm' is a manageable list of highly targeted prospects that you'll focus your marketing time, efforts, and budget on over the next 12-18 months.
Because it takes 5-7 contacts on average before a prospect becomes a customer, it's important to create a plan to allows you communicate with your list consistently. Creating this 'farm' gives you that ability.