Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing to Property Management Groups


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-28-2007, 07:48 PM
pmblair
Guest
 
Posts: n/a
Default

The other day I was doing random searches on Google trying to find different groups to whom I could market our services... of course, Property Management Groups were high on my list. I found TONS in my area... Here's what I did: I visited each one's website, took note of the contact person, and then emailed them personally, adding their name to the salutation... Here's what I wrote:

Dear Mr. Johnson,

We found your website online under property management and would like to talk with you about one aspect of property management: curb appeal.

We are a Lawn Care & Landscape Maintenance company based in Fayetteville, GA. We specialize in the exterior beautification of homes and businesses. We perform services from lawn mowing and shrub trimming to pressure washing and gutter cleaning. We’re always looking for new clients, and when we found your site, we knew we were a perfect match for you!

What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.

We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.

Please consider our company when you need the services we provide. If you have any questions, please feel free to call or email us for the answers. We’re always willing to take some time to talk with prospective clients and customers. We also do free estimates. Just give us a call to discuss your current and upcoming projects.

Sincerely,
Patrick M. Blair
Co-Owner, Green & Clean Lawn Care
(678) 817-4011 (cell)
www.GreenAndCleanGA.com


I did this Sunday night... It is now Wednesday, and I have had 6 phone calls and 3 emails from people who received my email and are interested in meeting with me to talk about a contract.

Feel free to use the wording above if you like... go to Google and search for "Property Management Group ".

If you try it, let us know how it works out for you!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-28-2007, 09:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
WOW Patrick!

That is excellent! So you googled "Property Management Groups" and then your town? Or how would you best suggest looking for these groups?

What search words would you suggest?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-28-2007, 09:22 PM
pmblair
Guest
 
Posts: n/a
Default

I simply Googled "Property Management Group Fayetteville Georgia" and them emailed everyone pretty much from every site on the first five pages... there were a couple of PMG lists that popped up, so that was more work... I actually had fun doing it, too!
Reply With Quote
  #4  
Old 11-28-2007, 09:28 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

That is fantastic! How many do you think you contacted so far? Also what made you think of contacting them in the first place?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 11-28-2007, 09:38 PM
pmblair
Guest
 
Posts: n/a
Default

Well, I was sitting around watching tv late at night... I got the idea from a mini "infomercial"... they were selling the secrets to real estate... and the words "property management" popped into my head...

I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that's about a 28% response.... not bad!
Reply With Quote
  #6  
Old 11-28-2007, 10:13 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that's about a 28% response.... not bad!
That is an excellent response rate!

Have you been thinking more about your videos as well? Any new insights you could share when might be coming down the pipeline?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-29-2007, 12:15 AM
pmblair
Guest
 
Posts: n/a
Default

As far as the videos go, I have to get some better green screen material... as soon as we get that, we're doing another video... we'll be talking about the importance and benefits of fall clean-ups as well as promoting a few of the sites where we're listed and/or are members (like the gopher forums, for one)... and we'll be wearing Santa hats! lol
Reply With Quote
  #8  
Old 11-29-2007, 01:02 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Good for you! I can't wait to see it!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-01-2007, 12:41 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Patrick,

Way to get an idea and jump all over it! Congrats.

If I were you, I wouldn't stop at the email. I'd follow up with those that didn't respond initially and send them a letter in the mail.

You could almost send the letter as is, but if I could offer a few suggestions, this is what I'd change about it:

Quote:
Originally Posted by [b
Quote[/b] ]What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.
1. I'd take these points, distill them down, and come up with a concise statement that clearly tells your prospects why they should choose you over every other option available to them. Really separate yourself from the crowd with your message


Quote:
Originally Posted by [b
Quote[/b] ]We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.
2. Make them a specific offer. Offer them a one month service contract. Offer them some premium services. Offer them a discount. Present them with a very specific reason to pick up the phone and call. Plus, give it a deadline to create some urgency.

Quote:
Originally Posted by [b
Quote[/b] ]If you have any questions, please feel free to call or email us for the answers
3. Tell them exactly how to respond and when to do it. I know it probably sounds like overkill, but adding 'call us at (678) 817-4011 (cell) or email us at 'patrick@GreenandCleanGA.com' triggers something psychologically in their mind.

4. Add a P.S. with a testimonial from one of your satisfied customers, preferrably another client similar to the one you're targeting. It'll add more credibility and help sell the client even more.

Finally, I'd add every one of the property management companies to your 'farm' and send them something every single month for the next year. It may take 6 months to get a response, but you'll have developed some good name recognition by then.

Again however, you've already done a great job by simply acting on your idea and the results have proven themselves out. My suggestions will just help you improve upon your already fantastic results.
__________________
Chestin
Reply With Quote
  #10  
Old 12-01-2007, 12:54 AM
pmblair
Guest
 
Posts: n/a
Default

GREAT tips, Chestin! I appreciate your input a lot!

I think I will do just what you said... piece by piece! I think you're right... send them something every month until they either say "We'd like to use your services" or "Please leave us the heck alone!" Either way, they'll know who we are! ...and even the ones who tell us to leave them alone may eventually come around and use our services in the long run...

Thanks, Chestin!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 08:37 AM
by Dan Tanner
10 372
Leaf removal
madmedic8575
Yesterday 04:14 PM
Today 06:47 AM
by Mr. Mow
3 113
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Today 05:06 AM
by Dan Tanner
2 158
hey everyone
robert8509
10-22-2014 08:16 PM
Yesterday 11:07 PM
by robert8509
7 239
raking leaves ?
robert8509
10-22-2014 09:19 PM
Yesterday 11:05 PM
by robert8509
9 295
new to the forum
madmedic8575
Yesterday 02:52 PM
Yesterday 02:52 PM
by madmedic8575
0 69
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Yesterday 01:11 PM
by Steve
4 207
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:00 PM
by Steve
11 911
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 164
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 474
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 130
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 585
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 413
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-23-2014 05:13 AM
by ringahding1
5 305
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 480
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 456
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 229
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,594
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,426
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 727
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 582
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,513
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 331
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,905
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,391
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 295
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 369
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 820
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,283
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 560
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 401
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 738
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,045
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,413
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 764
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,410
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 486
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,588
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,595
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,695
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 618
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 780
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 623
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 969
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,624
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 935
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,752
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,162
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 1,067
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 706
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa care charge collections collections subcontractor decorating ditches edging employee problems equipment rental estimate exmark ferris four wheel drive fundraiser gopherhaul gravely growing a lawn care business hardscapes how much to charge husqvarna installation introduction kawasaki landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing mr dave mulch new mower past due podcast promotion pto redmax reo running a business scag search engine optimization seo shell small engine repair snow sprayer starting a business steep lawns steve stihl theft of services top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:15 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:15 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy