Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing to Property Management Groups


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-28-2007, 08:48 PM
pmblair
Guest
 
Posts: n/a
Default

The other day I was doing random searches on Google trying to find different groups to whom I could market our services... of course, Property Management Groups were high on my list. I found TONS in my area... Here's what I did: I visited each one's website, took note of the contact person, and then emailed them personally, adding their name to the salutation... Here's what I wrote:

Dear Mr. Johnson,

We found your website online under property management and would like to talk with you about one aspect of property management: curb appeal.

We are a Lawn Care & Landscape Maintenance company based in Fayetteville, GA. We specialize in the exterior beautification of homes and businesses. We perform services from lawn mowing and shrub trimming to pressure washing and gutter cleaning. We’re always looking for new clients, and when we found your site, we knew we were a perfect match for you!

What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.

We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.

Please consider our company when you need the services we provide. If you have any questions, please feel free to call or email us for the answers. We’re always willing to take some time to talk with prospective clients and customers. We also do free estimates. Just give us a call to discuss your current and upcoming projects.

Sincerely,
Patrick M. Blair
Co-Owner, Green & Clean Lawn Care
(678) 817-4011 (cell)
www.GreenAndCleanGA.com


I did this Sunday night... It is now Wednesday, and I have had 6 phone calls and 3 emails from people who received my email and are interested in meeting with me to talk about a contract.

Feel free to use the wording above if you like... go to Google and search for "Property Management Group ".

If you try it, let us know how it works out for you!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-28-2007, 10:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
WOW Patrick!

That is excellent! So you googled "Property Management Groups" and then your town? Or how would you best suggest looking for these groups?

What search words would you suggest?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-28-2007, 10:22 PM
pmblair
Guest
 
Posts: n/a
Default

I simply Googled "Property Management Group Fayetteville Georgia" and them emailed everyone pretty much from every site on the first five pages... there were a couple of PMG lists that popped up, so that was more work... I actually had fun doing it, too!
Reply With Quote
  #4  
Old 11-28-2007, 10:28 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

That is fantastic! How many do you think you contacted so far? Also what made you think of contacting them in the first place?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 11-28-2007, 10:38 PM
pmblair
Guest
 
Posts: n/a
Default

Well, I was sitting around watching tv late at night... I got the idea from a mini "infomercial"... they were selling the secrets to real estate... and the words "property management" popped into my head...

I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that's about a 28% response.... not bad!
Reply With Quote
  #6  
Old 11-28-2007, 11:13 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that's about a 28% response.... not bad!
That is an excellent response rate!

Have you been thinking more about your videos as well? Any new insights you could share when might be coming down the pipeline?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-29-2007, 01:15 AM
pmblair
Guest
 
Posts: n/a
Default

As far as the videos go, I have to get some better green screen material... as soon as we get that, we're doing another video... we'll be talking about the importance and benefits of fall clean-ups as well as promoting a few of the sites where we're listed and/or are members (like the gopher forums, for one)... and we'll be wearing Santa hats! lol
Reply With Quote
  #8  
Old 11-29-2007, 02:02 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Good for you! I can't wait to see it!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-01-2007, 01:41 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Patrick,

Way to get an idea and jump all over it! Congrats.

If I were you, I wouldn't stop at the email. I'd follow up with those that didn't respond initially and send them a letter in the mail.

You could almost send the letter as is, but if I could offer a few suggestions, this is what I'd change about it:

Quote:
Originally Posted by [b
Quote[/b] ]What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.
1. I'd take these points, distill them down, and come up with a concise statement that clearly tells your prospects why they should choose you over every other option available to them. Really separate yourself from the crowd with your message


Quote:
Originally Posted by [b
Quote[/b] ]We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.
2. Make them a specific offer. Offer them a one month service contract. Offer them some premium services. Offer them a discount. Present them with a very specific reason to pick up the phone and call. Plus, give it a deadline to create some urgency.

Quote:
Originally Posted by [b
Quote[/b] ]If you have any questions, please feel free to call or email us for the answers
3. Tell them exactly how to respond and when to do it. I know it probably sounds like overkill, but adding 'call us at (678) 817-4011 (cell) or email us at 'patrick@GreenandCleanGA.com' triggers something psychologically in their mind.

4. Add a P.S. with a testimonial from one of your satisfied customers, preferrably another client similar to the one you're targeting. It'll add more credibility and help sell the client even more.

Finally, I'd add every one of the property management companies to your 'farm' and send them something every single month for the next year. It may take 6 months to get a response, but you'll have developed some good name recognition by then.

Again however, you've already done a great job by simply acting on your idea and the results have proven themselves out. My suggestions will just help you improve upon your already fantastic results.
__________________
Chestin
Reply With Quote
  #10  
Old 12-01-2007, 01:54 AM
pmblair
Guest
 
Posts: n/a
Default

GREAT tips, Chestin! I appreciate your input a lot!

I think I will do just what you said... piece by piece! I think you're right... send them something every month until they either say "We'd like to use your services" or "Please leave us the heck alone!" Either way, they'll know who we are! ...and even the ones who tell us to leave them alone may eventually come around and use our services in the long run...

Thanks, Chestin!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Most requested days for...
Just for Cuts
02-12-2016 06:44 AM
Yesterday 08:46 AM
by Just for Cuts
3 66
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 07:09 AM
by Just for Cuts
12 204
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 457
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,363
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 61
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 63
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 156
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 75
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 155
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 261
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 129
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 197
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 262
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 289
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 165
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,544
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 286
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 135
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 158
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 230
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 292
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 172
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 265
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 161
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 183
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,177
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 395
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 341
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 360
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 275
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 228
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 203
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,741
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 686
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 423
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,151
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 495
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,971
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 328
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,310
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,479
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:25 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:25 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy