Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing to Property Management Groups


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-28-2007, 07:48 PM
pmblair
Guest
 
Posts: n/a
Default

The other day I was doing random searches on Google trying to find different groups to whom I could market our services... of course, Property Management Groups were high on my list. I found TONS in my area... Here's what I did: I visited each one's website, took note of the contact person, and then emailed them personally, adding their name to the salutation... Here's what I wrote:

Dear Mr. Johnson,

We found your website online under property management and would like to talk with you about one aspect of property management: curb appeal.

We are a Lawn Care & Landscape Maintenance company based in Fayetteville, GA. We specialize in the exterior beautification of homes and businesses. We perform services from lawn mowing and shrub trimming to pressure washing and gutter cleaning. We’re always looking for new clients, and when we found your site, we knew we were a perfect match for you!

What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.

We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.

Please consider our company when you need the services we provide. If you have any questions, please feel free to call or email us for the answers. We’re always willing to take some time to talk with prospective clients and customers. We also do free estimates. Just give us a call to discuss your current and upcoming projects.

Sincerely,
Patrick M. Blair
Co-Owner, Green & Clean Lawn Care
(678) 817-4011 (cell)
www.GreenAndCleanGA.com


I did this Sunday night... It is now Wednesday, and I have had 6 phone calls and 3 emails from people who received my email and are interested in meeting with me to talk about a contract.

Feel free to use the wording above if you like... go to Google and search for "Property Management Group ".

If you try it, let us know how it works out for you!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-28-2007, 09:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
WOW Patrick!

That is excellent! So you googled "Property Management Groups" and then your town? Or how would you best suggest looking for these groups?

What search words would you suggest?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 11-28-2007, 09:22 PM
pmblair
Guest
 
Posts: n/a
Default

I simply Googled "Property Management Group Fayetteville Georgia" and them emailed everyone pretty much from every site on the first five pages... there were a couple of PMG lists that popped up, so that was more work... I actually had fun doing it, too!
Reply With Quote
  #4  
Old 11-28-2007, 09:28 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

That is fantastic! How many do you think you contacted so far? Also what made you think of contacting them in the first place?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 11-28-2007, 09:38 PM
pmblair
Guest
 
Posts: n/a
Default

Well, I was sitting around watching tv late at night... I got the idea from a mini "infomercial"... they were selling the secrets to real estate... and the words "property management" popped into my head...

I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that's about a 28% response.... not bad!
Reply With Quote
  #6  
Old 11-28-2007, 10:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I started searching... and I just now counted the emails in my sent folder with the same subject heading... 32 emails sent... 9 responses...that's about a 28% response.... not bad!
That is an excellent response rate!

Have you been thinking more about your videos as well? Any new insights you could share when might be coming down the pipeline?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-29-2007, 12:15 AM
pmblair
Guest
 
Posts: n/a
Default

As far as the videos go, I have to get some better green screen material... as soon as we get that, we're doing another video... we'll be talking about the importance and benefits of fall clean-ups as well as promoting a few of the sites where we're listed and/or are members (like the gopher forums, for one)... and we'll be wearing Santa hats! lol
Reply With Quote
  #8  
Old 11-29-2007, 01:02 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,218
Rep Power: 10
Steve has disabled reputation
Default

Good for you! I can't wait to see it!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-01-2007, 12:41 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Patrick,

Way to get an idea and jump all over it! Congrats.

If I were you, I wouldn't stop at the email. I'd follow up with those that didn't respond initially and send them a letter in the mail.

You could almost send the letter as is, but if I could offer a few suggestions, this is what I'd change about it:

Quote:
Originally Posted by [b
Quote[/b] ]What we’re offering is to help you with the management of the properties under your care. We know that there are many companies out there that try to expand their property management services to incorporate building repairs, remodeling, HVAC, plumbing, electrical, and landscape maintenance. Those companies sometimes get into trouble as they are spread much too thin to take care of everything. That is the main reason we focus on the exterior beautification of properties.
1. I'd take these points, distill them down, and come up with a concise statement that clearly tells your prospects why they should choose you over every other option available to them. Really separate yourself from the crowd with your message


Quote:
Originally Posted by [b
Quote[/b] ]We would like the opportunity to service some of your properties. We’re sure that you will be satisfied with the quality of our work.
2. Make them a specific offer. Offer them a one month service contract. Offer them some premium services. Offer them a discount. Present them with a very specific reason to pick up the phone and call. Plus, give it a deadline to create some urgency.

Quote:
Originally Posted by [b
Quote[/b] ]If you have any questions, please feel free to call or email us for the answers
3. Tell them exactly how to respond and when to do it. I know it probably sounds like overkill, but adding 'call us at (678) 817-4011 (cell) or email us at 'patrick@GreenandCleanGA.com' triggers something psychologically in their mind.

4. Add a P.S. with a testimonial from one of your satisfied customers, preferrably another client similar to the one you're targeting. It'll add more credibility and help sell the client even more.

Finally, I'd add every one of the property management companies to your 'farm' and send them something every single month for the next year. It may take 6 months to get a response, but you'll have developed some good name recognition by then.

Again however, you've already done a great job by simply acting on your idea and the results have proven themselves out. My suggestions will just help you improve upon your already fantastic results.
__________________
Chestin
Reply With Quote
  #10  
Old 12-01-2007, 12:54 AM
pmblair
Guest
 
Posts: n/a
Default

GREAT tips, Chestin! I appreciate your input a lot!

I think I will do just what you said... piece by piece! I think you're right... send them something every month until they either say "We'd like to use your services" or "Please leave us the heck alone!" Either way, they'll know who we are! ...and even the ones who tell us to leave them alone may eventually come around and use our services in the long run...

Thanks, Chestin!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Building credit
Matther777
07-27-2014 05:20 PM
Today 10:29 AM
by Greg'slawnandlandscape
13 290
Gopher software
Chaz
Today 09:49 AM
Today 09:49 AM
by Chaz
0 6
Employee wont return...
Prolawnofchatt
06-13-2014 03:12 PM
Yesterday 09:59 PM
by WesleySnips
5 560
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:40 PM
by ExtremeLawncareServices
87 4,916
Buy a good company at a...
Steve
03-12-2011 06:38 AM
Yesterday 08:22 PM
by WesleySnips
1 1,680
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Yesterday 07:14 PM
by SGL1
23 321
Pressure Washing...
WesleySnips
Yesterday 06:13 PM
Yesterday 06:13 PM
by WesleySnips
0 41
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 05:58 PM
by WesleySnips
5 217
trimming back shrubs
WesleySnips
Yesterday 06:14 AM
Yesterday 01:08 PM
by WesleySnips
3 86
Late charge
Simon Abousaada
07-30-2014 07:23 PM
Yesterday 12:41 PM
by Steve
2 90
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Yesterday 05:08 AM
by kslawn
7 221
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
07-30-2014 01:03 PM
by Steve
5 223
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-30-2014 12:31 PM
by Steve
17 761
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
07-30-2014 12:19 PM
by Steve
3 162
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
07-30-2014 06:29 AM
by kslawn
5 195
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 146
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 156
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 211
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 399
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 404
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 240
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 390
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 593
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 151
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 283
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,378
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 469
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 304
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 992
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 279
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 339
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 400
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 284
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,527
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 312
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 221
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 365
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 732
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 597
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 376
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 721
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 271
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 259
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 830
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,152
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 889
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 801
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 322,419
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,833
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 544
» Popular Tags
4wd advertisement apartment bid article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating escrow estimate exmark ferris first truck fundraiser gopherhaul grass gravely gravely 34" zero turn hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting managing a lawn care business marketing mow mulch new buisness new mower outdoor environments payment podcast property management company push versus ride redmax reo scag scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl subcontractor theft toro trailer turfgrass consulting walker winter zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:53 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:53 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy