Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Do marketing needs change based on your size?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-17-2008, 02:47 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

I was reading this great book on Guerrilla Marketing and in it the book was talking about how marketing is similar to dating in the sense that you meet a person, talk with them, take them out, date them, propose, marry and live with them for the rest of your life.

I liked the analogy and I think it applies. If you want a customer to stick with you for life, there is a lot of energy that has to be put towards keeping the relationship strong.

Then I was thinking how none of this seems to help the new start up business that is trying to make money and needs to get paid today.

This would be similar to not knowing how to swim and jumping off a ship. While you screamed for help, what if the help you received was the ship's captain giving you the previous marketing advice?

It would do you no good.

When you start all to often you need money today and can't wait to build up a long term relationship with a customer. You need what things you can do to get business today and get paid today.

What's your view on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-17-2008, 12:10 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 7
FourSeasons
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by [b
Quote[/b] ]When you start all to often you need money today and can't wait to build up a long term relationship with a customer. You need what things you can do to get business today and get paid today.
I agree with the analogy in the book, but I disagree with you Steve.
Unless they are talking about getting "married" as when you actually aquire the customer and start doing business with them.

If they aren't then wouldn't this whole process that is listed be the start of a relationship with a customer?
When you first start doing business with them is the beginning stages of the relationship. Taking them out and dating them.

This is the way i interpert it.

Needing money today is how you build up the relationship with them as they are a customer along the way.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #3  
Old 01-17-2008, 12:58 PM
realhuntin
Guest
 
Posts: n/a
Default

Rob it sounds as if you may have misunderstood some in a way.

Being married to a customer means Long Trem Commitment with that customer and this is the goal for each and every customer to become "Married" to them.

Repeat customers are the backbone of our business. Money now should be from the one timers or the "one night stands" and with the right influences they too can be converted to repeat customers and "Married".

This is a slow process for the first year and becomes easier as your business grows with the married customers, this becoming reoccuring revenue on stady terms.

KEYWORD; reoccuring, this is what we all are shooting for, a balanced monthly income from each customer on a yearly (12 month) basis.

$1200 now sounds good and looks good at the current time but 1200 accounts sending $100 per month is better.

When I started Security I was apart to the free give away home alarms. What I did to build my business is for every 4 accounts I truned over to the Corp Co. I kept one for myself. After a year of this I then was able to have a good customer base about 75 accounts, a large referal base, and many many contacts.
In the 1st yr 75 accounts x avg. $21 per month = $17,640 of revenue and after the install, the only thing I had to do was send out monthly invoinces. More than 80% of my customers where "married" from start to finish. 15% moved, 5% cancelled for unknown reasons. with numbers like this it made my company very attractive for acquisitions. When I sold the accounts I have over 70% customer base of 15 years of services, making it even more valuable. Honeywell purchased my business at over prime rates.

My ideal plan is to build this business for 10 years, this would put the last of my children out of college giving them the oppertunity to take over and continue on or me the ability to sell the contracts and business off. I would only be 52 and retired fully again.

"Always do what you say you are going to do. It is the glue and fiber that binds successful relationships."
-Jeffry A. Timmons
Reply With Quote
  #4  
Old 01-17-2008, 04:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

Good insights!

Rob,

In my analogy, the selling to the customer doesn't occur until you are married to them. The dating part is like when you say, visit my website for more information. Or call me for a free estimate. Those parts are part of the courting phase.

Tim,

At a certain point did you stop offering the "free give away home alarms" and if so, how do you feel your marketing changed after that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-17-2008, 04:57 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Rob,

In my analogy, the selling to the customer doesn't occur until you are married to them. The dating part is like when you say, visit my website for more information. Or call me for a free estimate. Those parts are part of the courting phase
Okay. So then the fast cash business when we first start to get cash flow into the business is like one night stands... lol
Using the analogy.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 01-17-2008, 05:05 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

Yea exactly. But see here is the thing, when you want long term growth. it can't be based on one night stands or in other words one time customers.

Does this analogy at all help you reflect on your business and the direction you want to go? Do you find that your marketing will change over time or what's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-17-2008, 05:13 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Does this analogy at all help you reflect on your business and the direction you want to go? Do you find that your marketing will change over time or what's your view?
Yes, I am already trying to take my business that direction. I don't want a promiscuous business. lol.
And yes my marketing will be more aimed at getting contracted customers to this year. Now that I have a better understanding of what to do. Compared to last year; my first year.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #8  
Old 01-17-2008, 05:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

I think this is a sign of a change to you feeling more secure with what you are doing and that you are here and you are here for the long haul.

Have you found your mental attitude towards your business has changed? Are you finding yourself more comfortable with the business and your role as the business owner?

Along with the marketing change is there also a psychological change that occurs too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-18-2008, 12:12 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Have you found your mental attitude towards your business has changed? Are you finding yourself more comfortable with the business and your role as the business owner?

Along with the marketing change is there also a psychological change that occurs too?
Yes there is a change. I have more confidence in myself and my business.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #10  
Old 01-18-2008, 12:56 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

Good! I think there is a point many entrepreneurs get to when they feel 'this' is real. This business is real. I am really doing it. Then you can hunker down and push forwards with more confidence.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How do I approach...
Bradcook21
08-21-2014 01:48 AM
Yesterday 06:52 PM
by jrs.landscaping
9 187
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
Yesterday 01:26 PM
by ExtremeLawncareServices
25 3,570
Need help pricing basic...
Bradcook21
Yesterday 01:21 AM
Yesterday 01:05 PM
by Steve
2 75
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
Yesterday 01:01 PM
by Steve
6 138
yearly contract help...
jrob0691
08-21-2014 04:09 PM
Yesterday 12:48 PM
by Steve
1 44
Exmark Lazer Z S-Series...
BLC7
Yesterday 10:18 AM
Yesterday 10:18 AM
by BLC7
0 47
Pampas bushes
Bradcook21
Yesterday 01:30 AM
Yesterday 07:17 AM
by grassdoctore
1 45
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 88
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 287
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 576
Softball field
kslawn
08-15-2014 09:28 AM
08-21-2014 01:43 PM
by Steve
9 278
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 49
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 331
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-20-2014 04:09 PM
by ExtremeLawncareServices
100 6,042
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 329
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 113
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 182
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 114
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 896
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 410
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,395
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 587
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,757
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-13-2014 03:34 PM
by Steve
3 167
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 214
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 314
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 167
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 427
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 297
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 411
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 423
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 701
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 244
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 324
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 211
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 215
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 549
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,171
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,391
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 595
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
08-05-2014 07:12 PM
by TheBeast
30 2,008
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 797
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 518
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,590
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 459
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 464
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 977
Building credit
Matther777
07-27-2014 05:20 PM
08-04-2014 06:53 PM
by kslawn
17 763
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
08-04-2014 01:09 PM
by Steve
48 5,824
long time no see
Tuscan Gardens
08-02-2014 03:21 PM
08-04-2014 12:04 PM
by Steve
1 289
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge courtesy call credit card customers decorating estimate exmark ferris first truck georgia gopherhaul grass gravely hardscapes hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness patio install payment podcast property management company pto reo scag schedule scripts seo snow snow plowing starting a business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:12 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:12 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy