Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Do marketing needs change based on your size?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-17-2008, 02:47 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

I was reading this great book on Guerrilla Marketing and in it the book was talking about how marketing is similar to dating in the sense that you meet a person, talk with them, take them out, date them, propose, marry and live with them for the rest of your life.

I liked the analogy and I think it applies. If you want a customer to stick with you for life, there is a lot of energy that has to be put towards keeping the relationship strong.

Then I was thinking how none of this seems to help the new start up business that is trying to make money and needs to get paid today.

This would be similar to not knowing how to swim and jumping off a ship. While you screamed for help, what if the help you received was the ship's captain giving you the previous marketing advice?

It would do you no good.

When you start all to often you need money today and can't wait to build up a long term relationship with a customer. You need what things you can do to get business today and get paid today.

What's your view on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-17-2008, 12:10 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by [b
Quote[/b] ]When you start all to often you need money today and can't wait to build up a long term relationship with a customer. You need what things you can do to get business today and get paid today.
I agree with the analogy in the book, but I disagree with you Steve.
Unless they are talking about getting "married" as when you actually aquire the customer and start doing business with them.

If they aren't then wouldn't this whole process that is listed be the start of a relationship with a customer?
When you first start doing business with them is the beginning stages of the relationship. Taking them out and dating them.

This is the way i interpert it.

Needing money today is how you build up the relationship with them as they are a customer along the way.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #3  
Old 01-17-2008, 12:58 PM
realhuntin
Guest
 
Posts: n/a
Default

Rob it sounds as if you may have misunderstood some in a way.

Being married to a customer means Long Trem Commitment with that customer and this is the goal for each and every customer to become "Married" to them.

Repeat customers are the backbone of our business. Money now should be from the one timers or the "one night stands" and with the right influences they too can be converted to repeat customers and "Married".

This is a slow process for the first year and becomes easier as your business grows with the married customers, this becoming reoccuring revenue on stady terms.

KEYWORD; reoccuring, this is what we all are shooting for, a balanced monthly income from each customer on a yearly (12 month) basis.

$1200 now sounds good and looks good at the current time but 1200 accounts sending $100 per month is better.

When I started Security I was apart to the free give away home alarms. What I did to build my business is for every 4 accounts I truned over to the Corp Co. I kept one for myself. After a year of this I then was able to have a good customer base about 75 accounts, a large referal base, and many many contacts.
In the 1st yr 75 accounts x avg. $21 per month = $17,640 of revenue and after the install, the only thing I had to do was send out monthly invoinces. More than 80% of my customers where "married" from start to finish. 15% moved, 5% cancelled for unknown reasons. with numbers like this it made my company very attractive for acquisitions. When I sold the accounts I have over 70% customer base of 15 years of services, making it even more valuable. Honeywell purchased my business at over prime rates.

My ideal plan is to build this business for 10 years, this would put the last of my children out of college giving them the oppertunity to take over and continue on or me the ability to sell the contracts and business off. I would only be 52 and retired fully again.

"Always do what you say you are going to do. It is the glue and fiber that binds successful relationships."
-Jeffry A. Timmons
Reply With Quote
  #4  
Old 01-17-2008, 04:32 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

Good insights!

Rob,

In my analogy, the selling to the customer doesn't occur until you are married to them. The dating part is like when you say, visit my website for more information. Or call me for a free estimate. Those parts are part of the courting phase.

Tim,

At a certain point did you stop offering the "free give away home alarms" and if so, how do you feel your marketing changed after that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-17-2008, 04:57 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Rob,

In my analogy, the selling to the customer doesn't occur until you are married to them. The dating part is like when you say, visit my website for more information. Or call me for a free estimate. Those parts are part of the courting phase
Okay. So then the fast cash business when we first start to get cash flow into the business is like one night stands... lol
Using the analogy.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 01-17-2008, 05:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

Yea exactly. But see here is the thing, when you want long term growth. it can't be based on one night stands or in other words one time customers.

Does this analogy at all help you reflect on your business and the direction you want to go? Do you find that your marketing will change over time or what's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-17-2008, 05:13 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Does this analogy at all help you reflect on your business and the direction you want to go? Do you find that your marketing will change over time or what's your view?
Yes, I am already trying to take my business that direction. I don't want a promiscuous business. lol.
And yes my marketing will be more aimed at getting contracted customers to this year. Now that I have a better understanding of what to do. Compared to last year; my first year.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #8  
Old 01-17-2008, 05:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

I think this is a sign of a change to you feeling more secure with what you are doing and that you are here and you are here for the long haul.

Have you found your mental attitude towards your business has changed? Are you finding yourself more comfortable with the business and your role as the business owner?

Along with the marketing change is there also a psychological change that occurs too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-18-2008, 12:12 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Have you found your mental attitude towards your business has changed? Are you finding yourself more comfortable with the business and your role as the business owner?

Along with the marketing change is there also a psychological change that occurs too?
Yes there is a change. I have more confidence in myself and my business.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #10  
Old 01-18-2008, 12:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

Good! I think there is a point many entrepreneurs get to when they feel 'this' is real. This business is real. I am really doing it. Then you can hunker down and push forwards with more confidence.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pushy customers
christopherhicks82
Yesterday 08:22 PM
Yesterday 09:19 PM
by christopherhicks82
2 58
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 07:55 PM
by Just for Cuts
23 550
Pond...
xandrew245x
Yesterday 03:29 PM
Yesterday 06:45 PM
by xandrew245x
2 56
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 05:23 PM
by Just for Cuts
13 286
About D@## Time!
TamMik
04-02-2014 08:10 AM
Yesterday 05:14 PM
by BelleCityLawn1
19 841
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 03:36 PM
by xandrew245x
19 989
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 03:17 PM
by Dan Tanner
4 150
In a bit situation need...
googus
Yesterday 08:01 AM
Yesterday 01:50 PM
by stevef1201
5 105
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 12:29 AM
by Tony317
22 1,687
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 12:07 AM
by Tony317
9 429
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 132
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 319
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 562
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 216
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 143
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 333
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-21-2014 11:27 AM
by Steve
5 185
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
04-20-2014 09:58 PM
by MBLC
3 143
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,865
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,190
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 348
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 219
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 98
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 81
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 165
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 234
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 252
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 271
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 227
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 632
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 788
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 143
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 338
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 125
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 764
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 284
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 229
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 364
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 269
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 148
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,452
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 522
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 521
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 229
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 491
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 145
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 307
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 139
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 248
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 395
» Popular Tags
2wd 4x4 34'' ads article marketing blower care charge christmas christmas light hanging christmas lighting color jet courtesy call credit card processing customers echo escrow exmark ferris florida flower bed four wheel drive fundraiser gopherhaul grass gravely holiday holiday lighting honda how much to charge installation kawasaki labor cost lawn care lawn care business book lawn care business show lawn clarksville lawn service clarksville tn leaf leaf removal lighting brass outdoor lights marketing mowing mulch native plants new buisness new business new start oil online classifieds organize outdoor environments payday payment podcast property management company redmax riding mower rotating scag seo snow social media starting a business stihl truck walk behind walker winter services yard clarksville
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:03 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:03 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy