Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Do marketing needs change based on your size?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-17-2008, 02:47 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

I was reading this great book on Guerrilla Marketing and in it the book was talking about how marketing is similar to dating in the sense that you meet a person, talk with them, take them out, date them, propose, marry and live with them for the rest of your life.

I liked the analogy and I think it applies. If you want a customer to stick with you for life, there is a lot of energy that has to be put towards keeping the relationship strong.

Then I was thinking how none of this seems to help the new start up business that is trying to make money and needs to get paid today.

This would be similar to not knowing how to swim and jumping off a ship. While you screamed for help, what if the help you received was the ship's captain giving you the previous marketing advice?

It would do you no good.

When you start all to often you need money today and can't wait to build up a long term relationship with a customer. You need what things you can do to get business today and get paid today.

What's your view on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-17-2008, 12:10 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 33
Posts: 558
Rep Power: 8
FourSeasons
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by [b
Quote[/b] ]When you start all to often you need money today and can't wait to build up a long term relationship with a customer. You need what things you can do to get business today and get paid today.
I agree with the analogy in the book, but I disagree with you Steve.
Unless they are talking about getting "married" as when you actually aquire the customer and start doing business with them.

If they aren't then wouldn't this whole process that is listed be the start of a relationship with a customer?
When you first start doing business with them is the beginning stages of the relationship. Taking them out and dating them.

This is the way i interpert it.

Needing money today is how you build up the relationship with them as they are a customer along the way.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #3  
Old 01-17-2008, 12:58 PM
realhuntin
Guest
 
Posts: n/a
Default

Rob it sounds as if you may have misunderstood some in a way.

Being married to a customer means Long Trem Commitment with that customer and this is the goal for each and every customer to become "Married" to them.

Repeat customers are the backbone of our business. Money now should be from the one timers or the "one night stands" and with the right influences they too can be converted to repeat customers and "Married".

This is a slow process for the first year and becomes easier as your business grows with the married customers, this becoming reoccuring revenue on stady terms.

KEYWORD; reoccuring, this is what we all are shooting for, a balanced monthly income from each customer on a yearly (12 month) basis.

$1200 now sounds good and looks good at the current time but 1200 accounts sending $100 per month is better.

When I started Security I was apart to the free give away home alarms. What I did to build my business is for every 4 accounts I truned over to the Corp Co. I kept one for myself. After a year of this I then was able to have a good customer base about 75 accounts, a large referal base, and many many contacts.
In the 1st yr 75 accounts x avg. $21 per month = $17,640 of revenue and after the install, the only thing I had to do was send out monthly invoinces. More than 80% of my customers where "married" from start to finish. 15% moved, 5% cancelled for unknown reasons. with numbers like this it made my company very attractive for acquisitions. When I sold the accounts I have over 70% customer base of 15 years of services, making it even more valuable. Honeywell purchased my business at over prime rates.

My ideal plan is to build this business for 10 years, this would put the last of my children out of college giving them the oppertunity to take over and continue on or me the ability to sell the contracts and business off. I would only be 52 and retired fully again.

"Always do what you say you are going to do. It is the glue and fiber that binds successful relationships."
-Jeffry A. Timmons
Reply With Quote
  #4  
Old 01-17-2008, 04:32 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Good insights!

Rob,

In my analogy, the selling to the customer doesn't occur until you are married to them. The dating part is like when you say, visit my website for more information. Or call me for a free estimate. Those parts are part of the courting phase.

Tim,

At a certain point did you stop offering the "free give away home alarms" and if so, how do you feel your marketing changed after that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-17-2008, 04:57 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 33
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Rob,

In my analogy, the selling to the customer doesn't occur until you are married to them. The dating part is like when you say, visit my website for more information. Or call me for a free estimate. Those parts are part of the courting phase
Okay. So then the fast cash business when we first start to get cash flow into the business is like one night stands... lol
Using the analogy.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 01-17-2008, 05:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Yea exactly. But see here is the thing, when you want long term growth. it can't be based on one night stands or in other words one time customers.

Does this analogy at all help you reflect on your business and the direction you want to go? Do you find that your marketing will change over time or what's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-17-2008, 05:13 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 33
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Does this analogy at all help you reflect on your business and the direction you want to go? Do you find that your marketing will change over time or what's your view?
Yes, I am already trying to take my business that direction. I don't want a promiscuous business. lol.
And yes my marketing will be more aimed at getting contracted customers to this year. Now that I have a better understanding of what to do. Compared to last year; my first year.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #8  
Old 01-17-2008, 05:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

I think this is a sign of a change to you feeling more secure with what you are doing and that you are here and you are here for the long haul.

Have you found your mental attitude towards your business has changed? Are you finding yourself more comfortable with the business and your role as the business owner?

Along with the marketing change is there also a psychological change that occurs too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-18-2008, 12:12 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 33
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]Have you found your mental attitude towards your business has changed? Are you finding yourself more comfortable with the business and your role as the business owner?

Along with the marketing change is there also a psychological change that occurs too?
Yes there is a change. I have more confidence in myself and my business.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #10  
Old 01-18-2008, 12:56 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Good! I think there is a point many entrepreneurs get to when they feel 'this' is real. This business is real. I am really doing it. Then you can hunker down and push forwards with more confidence.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 11:27 AM
by mattthelawnguy
10 378
Big mowing job
Bradcook21
07-30-2015 03:57 PM
07-31-2015 01:16 PM
by Bradcook21
6 133
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,370
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 57
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 587
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 133
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 249
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 227
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 239
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 387
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 224
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 777
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,956
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 379
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,453
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,424
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,494
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 322
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 455
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 334
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 356
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,748
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,691
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,500
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 360
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 306
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 484
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,491
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bush collections curb appeal services deliquentaccounts design door hangers employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hiring how to husqvarna hydro increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave mulch new business per hour charge plowing pricing profit on employee quickbooks quickbooks online roundup scag secrets to landscaping shell shreaded small engine repair snow plowing solo solo backpack sprayer sq ft square foot swzt tree tree pics walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:44 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:44 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy