Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Shoppers Guide Advertising Question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-07-2008, 01:36 PM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

Hi, my name is Tom, and I am new to the site, and would like some ideas for writing a brief ad for my local Shoppers Guide paper.....

I am in Michigan, and am in the OFF season with winter being here, but I am still running a small ad to keep my name "Fresh" in everyones mind thru the slow time...

My lawn service was started last year in 2007, and has slowly built up to $500 +- per week, but I would like to grow it even more.... * *I ran a special for all new customers (residential only), giving them every 5 th. mow free for the '07 season.... * *Worked pretty well, but it is a PAIN keeping track where everyone is on that kind of schedule.... * 90% of *my '07 customer base will continue in '08, even though I am NOT going to continue the 5th. free mow...

Do any of you all have ads that you run in local papers to drum up business ?? * Would you mind sharing your ideas

Thanks in advance !
Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-07-2008, 02:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Tom,

Welcome to our forum!

Quote:
Originally Posted by [b
Quote[/b] ]My lawn service was started last year in 2007, and has slowly built up to $500 +- per week, but I would like to grow it even more.... I ran a special for all new customers (residential only), giving them every 5 th. mow free for the '07 season.... Worked pretty well, but it is a PAIN keeping track where everyone is on that kind of schedule.... 90% of my '07 customer base will continue in '08, even though I am NOT going to continue the 5th. free mow...
This is very interesting! From what I have seen in the past, I have seen the 5th mowing free but only for the first 5th. Not continual.

Are you using lawn care contracts?

I have seen some offer two free mowings at the end of the season if you sign up for a yearly contract.

Also what kind of services are you offering now during the wintr season?

Will these be the services you want to promote now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-07-2008, 02:17 PM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

Thanks !

Yes, the 5 th. mow free is continuous throughout the season... There was another guy in town doing the same thing, but on the 4th.... I do not use any contracts, with the exception of on my commercial account.... Which has turned into 3 NEW commercial acct's for the '08 season.....

I was going to do snow plowing/ snow blowing this winter, but a BAD broken leg put the skids on that idea, I was set to buy a snow blower the weekend I broke the leg.... It's is now on the mend, and the cast comes off 1/17 (no pity please !).... I may still purchase the blower & hope for more snow....

I like the idea of the last 2 mows of the season for free with a yearly contract ! I may try that this coming season....?

I am of the mind set "Stay Small & Keep it ALL", and want to keep my business small enough for me, and possibly have my 2 sons help me pt. time... Ideally, I would like to build it up enough that I do NOT have to do a whole lot in the winter season (I hate the cold !).... I am flush with the world with exception of a home mortgage (NO other debt), so I think that this can be achieved in one or two more seasons....

My current equipment is:
Hustler 44" zero turn
Kawasaki String trimmer
Kawasaki Back pack leaf blower
Homelite gas hedge trimmer

Tom
Reply With Quote
  #4  
Old 01-07-2008, 02:40 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

Are you involved with your community? Are you a member of any organizations have members who could be future customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-07-2008, 03:08 PM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

No, not currently.... * *There is a networking organization that I was going to join this last year, but they meet in another town 25 miles south of me..... * *They meet every Wednesday morning at 6 am for a breakfast meeting, and that is a schedule that I am Not able to keep as I am raising two young sons by myself that I need to get off to school each morning.... * *In the future when they are older, and I am able to leave them home alone before school then I will look into joining....

I am slightly restricted in my schedule with my sons, so my work day is from 7am (when they get on the bus, I leave home) and 3:15 pm (when I need to be here when they arrive from school).... * There is a local "Jaycee's" organization, but with meetings in the evening hours, again these are difficult to make time for.... * I play the part of Mom & Dad, and have ALL of the duties associated with both of those roles.... * I am willing to join something like that, but the problem is the schedule...

Was there any org. that you had in mind ...?? * Or, were these the type that you were thinking of...?

Thanks !
Tom



Reply With Quote
  #6  
Old 01-07-2008, 03:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

Well there are a ton of organizations you can get involved with. Yes the one you talked about is one of them.

There are a lot of people on here who are members of organizations like volunteer fire departments or chambers of commerce or LeTip etc.

All of these groups give you a chance to meet and greet people. Having contacts with others makes things happen. It's like being on this forum, you are making contacts with others and you can make things happen by learning things or teaching.

Since your client base is going to be local, you will want to meet others you can sell too. Other business owners in your area are potential customers and here is a chance for you to say hello and meet them. Potentially to sell them your services.

This is something that should not be forgotten and is very important.

So as you are thinking about your marketing, consider what groups you could get involved with. You never know when these contacts will help you.

Next thing I would ask is, could you donate your time somehow to your community or to a community member in order to create good will between your community and your business?

Is there a neighbor that is elderly you could offer a yard cleanup too? Could you take a picture of it and create a press release to get into the local paper? Could you help organize a local park clean up?

What are some of your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-08-2008, 11:39 AM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

Thanks for the tips.... I will follow up, and check into the Chamber of Commerce.... I had a friend ask me if I wanted to join the "Eagles", but I turned it down, as I am not much of a "Bar" person.... I went with him & his wife, and that is all that it seemed to be, was a "Private" bar for networking.... Just not my thing....

I had thought about donating time to a local elderly person in need of my services, but never pursued it...

I may even check into the JayCee's, and see if one of my neighbors would be willing to watch my kids for the weekly meetings...

Again, Thanks for the tips !! Great Site too by the way !

Tom
Reply With Quote
  #8  
Old 01-08-2008, 11:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Tom,

Here is another thing to keep in mind.

To market your business and get attention, you have basically two ways of doing it.

You can either leverage your money by spending it on advertising or you can leverage your time by spending it on advertising.

When you are just getting started out, you usually dont have much money to spend so you choose to spend time. How do you spend time? By networking. Doing good deeds. Getting in the paper.

Another thing you might want to do is pick up one of the Guerrilla Marketing series of books. They are all about how to market with little to no money.

Any thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New company in Michigan
SEM
04-24-2015 09:27 PM
Yesterday 11:42 PM
by SEM
2 53
Total yard rehab
SGL1
04-23-2015 03:59 PM
Yesterday 08:25 PM
by SGL1
7 143
mowing pic
joshlawncare
Yesterday 12:34 PM
Yesterday 08:09 PM
by avetslawncare
1 51
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Yesterday 08:01 PM
by avetslawncare
7 163
what's the big deal...
Tony317
Yesterday 02:19 PM
Yesterday 02:19 PM
by Tony317
0 38
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
Yesterday 05:35 AM
by Sprinkler Buddy
2 78
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
04-24-2015 11:36 PM
by DependiLawn
0 40
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 214
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,506
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 91
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 190
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 357
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-22-2015 07:04 PM
by Just for Cuts
59 2,529
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 420
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 510
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 332
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 3,990
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 161
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 1,015
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 255
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-21-2015 03:18 AM
by ExtremeLawncareServices
57 5,251
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 472
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,669
weed
avetslawncare
04-16-2015 07:56 PM
04-20-2015 01:08 PM
by Steve
4 262
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 600
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,013
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,018
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 521
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 419
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 545
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 203
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 570
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 550
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,373
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 258
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,057
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 241
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 275
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,273
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 749
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 312
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 333
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 573
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 297
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 524
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 336
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 449
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 954
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 378
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 4,021
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service pricing pto scag v-ride search engine optimization secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer mate pro up sell employee web design website website design wood wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:43 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:43 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy