Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Shoppers Guide Advertising Question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-07-2008, 01:36 PM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

Hi, my name is Tom, and I am new to the site, and would like some ideas for writing a brief ad for my local Shoppers Guide paper.....

I am in Michigan, and am in the OFF season with winter being here, but I am still running a small ad to keep my name "Fresh" in everyones mind thru the slow time...

My lawn service was started last year in 2007, and has slowly built up to $500 +- per week, but I would like to grow it even more.... * *I ran a special for all new customers (residential only), giving them every 5 th. mow free for the '07 season.... * *Worked pretty well, but it is a PAIN keeping track where everyone is on that kind of schedule.... * 90% of *my '07 customer base will continue in '08, even though I am NOT going to continue the 5th. free mow...

Do any of you all have ads that you run in local papers to drum up business ?? * Would you mind sharing your ideas

Thanks in advance !
Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-07-2008, 02:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Tom,

Welcome to our forum!

Quote:
Originally Posted by [b
Quote[/b] ]My lawn service was started last year in 2007, and has slowly built up to $500 +- per week, but I would like to grow it even more.... I ran a special for all new customers (residential only), giving them every 5 th. mow free for the '07 season.... Worked pretty well, but it is a PAIN keeping track where everyone is on that kind of schedule.... 90% of my '07 customer base will continue in '08, even though I am NOT going to continue the 5th. free mow...
This is very interesting! From what I have seen in the past, I have seen the 5th mowing free but only for the first 5th. Not continual.

Are you using lawn care contracts?

I have seen some offer two free mowings at the end of the season if you sign up for a yearly contract.

Also what kind of services are you offering now during the wintr season?

Will these be the services you want to promote now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-07-2008, 02:17 PM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

Thanks !

Yes, the 5 th. mow free is continuous throughout the season... There was another guy in town doing the same thing, but on the 4th.... I do not use any contracts, with the exception of on my commercial account.... Which has turned into 3 NEW commercial acct's for the '08 season.....

I was going to do snow plowing/ snow blowing this winter, but a BAD broken leg put the skids on that idea, I was set to buy a snow blower the weekend I broke the leg.... It's is now on the mend, and the cast comes off 1/17 (no pity please !).... I may still purchase the blower & hope for more snow....

I like the idea of the last 2 mows of the season for free with a yearly contract ! I may try that this coming season....?

I am of the mind set "Stay Small & Keep it ALL", and want to keep my business small enough for me, and possibly have my 2 sons help me pt. time... Ideally, I would like to build it up enough that I do NOT have to do a whole lot in the winter season (I hate the cold !).... I am flush with the world with exception of a home mortgage (NO other debt), so I think that this can be achieved in one or two more seasons....

My current equipment is:
Hustler 44" zero turn
Kawasaki String trimmer
Kawasaki Back pack leaf blower
Homelite gas hedge trimmer

Tom
Reply With Quote
  #4  
Old 01-07-2008, 02:40 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

Are you involved with your community? Are you a member of any organizations have members who could be future customers?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-07-2008, 03:08 PM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

No, not currently.... * *There is a networking organization that I was going to join this last year, but they meet in another town 25 miles south of me..... * *They meet every Wednesday morning at 6 am for a breakfast meeting, and that is a schedule that I am Not able to keep as I am raising two young sons by myself that I need to get off to school each morning.... * *In the future when they are older, and I am able to leave them home alone before school then I will look into joining....

I am slightly restricted in my schedule with my sons, so my work day is from 7am (when they get on the bus, I leave home) and 3:15 pm (when I need to be here when they arrive from school).... * There is a local "Jaycee's" organization, but with meetings in the evening hours, again these are difficult to make time for.... * I play the part of Mom & Dad, and have ALL of the duties associated with both of those roles.... * I am willing to join something like that, but the problem is the schedule...

Was there any org. that you had in mind ...?? * Or, were these the type that you were thinking of...?

Thanks !
Tom



Reply With Quote
  #6  
Old 01-07-2008, 03:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

Well there are a ton of organizations you can get involved with. Yes the one you talked about is one of them.

There are a lot of people on here who are members of organizations like volunteer fire departments or chambers of commerce or LeTip etc.

All of these groups give you a chance to meet and greet people. Having contacts with others makes things happen. It's like being on this forum, you are making contacts with others and you can make things happen by learning things or teaching.

Since your client base is going to be local, you will want to meet others you can sell too. Other business owners in your area are potential customers and here is a chance for you to say hello and meet them. Potentially to sell them your services.

This is something that should not be forgotten and is very important.

So as you are thinking about your marketing, consider what groups you could get involved with. You never know when these contacts will help you.

Next thing I would ask is, could you donate your time somehow to your community or to a community member in order to create good will between your community and your business?

Is there a neighbor that is elderly you could offer a yard cleanup too? Could you take a picture of it and create a press release to get into the local paper? Could you help organize a local park clean up?

What are some of your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-08-2008, 11:39 AM
TomsLS TomsLS is offline
Members
 
Join Date: Jan 2008
Posts: 5
Rep Power: 8
TomsLS
Default

Thanks for the tips.... I will follow up, and check into the Chamber of Commerce.... I had a friend ask me if I wanted to join the "Eagles", but I turned it down, as I am not much of a "Bar" person.... I went with him & his wife, and that is all that it seemed to be, was a "Private" bar for networking.... Just not my thing....

I had thought about donating time to a local elderly person in need of my services, but never pursued it...

I may even check into the JayCee's, and see if one of my neighbors would be willing to watch my kids for the weekly meetings...

Again, Thanks for the tips !! Great Site too by the way !

Tom
Reply With Quote
  #8  
Old 01-08-2008, 11:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,566
Rep Power: 10
Steve has disabled reputation
Default

Tom,

Here is another thing to keep in mind.

To market your business and get attention, you have basically two ways of doing it.

You can either leverage your money by spending it on advertising or you can leverage your time by spending it on advertising.

When you are just getting started out, you usually dont have much money to spend so you choose to spend time. How do you spend time? By networking. Doing good deeds. Getting in the paper.

Another thing you might want to do is pick up one of the Guerrilla Marketing series of books. They are all about how to market with little to no money.

Any thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dane Scag
Steve
Today 12:29 PM
Today 12:29 PM
by Steve
0 9
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 414
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 332
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 335
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,627
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,408
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 905
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,684
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 76
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,103
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,507
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 129
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 433
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 335
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 299
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 199
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 895
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 320
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,598
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 534
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,177
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,330
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 173
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 344
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 1,999
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 316
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 282
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,716
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 448
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 445
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 409
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 382
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 307
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,688
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 221
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 353
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,069
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 344
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 583
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 389
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 272
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 264
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 321
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:34 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:34 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy