Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Referral markerting.


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-23-2007, 08:20 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,192
Rep Power: 10
Steve has disabled reputation
Default

Here is an interesting article on referral marketing. In the article it talks about Nutri-Lawn offering a $40 credit to customers if they refer a friend or family member for lawn care service.

Have you thought of using a referral marketing method? If so, what are you offering?

Refer With Care Legal Considerations For Referral Marketing Programs - Nutri-lawn which offered a $40 credit to customers if they referred a family member or friend who signed up with the company for lawn care service. The practice of referral marketing has increased in recent years due to the ease of distribution of electronic messages over the Internet and in recent times, the popularity of social networking websites which allow companies to effectively focus referral marketing campaigns on target markets.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-23-2007, 12:55 PM
realhuntin
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do a referral program but it is kinda different in a way. It is a Customer Referral Program. Not just a LEAD.

For those of you that do not kown or understand the difference between a referral and a lead here it is.

Lead, A name generated as a potential client, issued by another party with no pervious contact, for you to follow up on. These are Maybe's.

Referal: A name generated with at least one contact and is expecting a call from you. These are up to you to sell. They have already been informed about your services or product and are interested in hearing from you.

My Customer Referal Program comes from the old days. This is customer based and works quite well in the past so I have implimented it to this industry. I have done this for years and it isn't a new concept. We offer a Night out (Dinner on us) at Outback, Longhorn or Applebee's, these are only a value of $15, $25 or $50. Gives Mom and Dad a nice dinner on us.
I dont limit the number of referals a customer can give in a month or in a year. Do NOT GIVE CASH, IRS can say they are independent sales contractors if you do and they go over the $599 in money received from you for referals could trun into a big mess.

Gift Cards Now use to be Gift Certificates
$15 = $99-199 value of new customer service
$25 = $200-399 value of new customer service
$50 = $400-up value of new customer service


This is how we do our referal program
Reply With Quote
  #3  
Old 12-23-2007, 04:58 PM
caseyshields
Guest
 
Posts: n/a
Default

I just started this referral program. For every person a customer gets to sign up for a year of maint. or a landscape project.....they will get their choice of $25 off service, or gift card to Wal-mart or Lowes. I thought about giving cash, BUT I thought for a second and for the reasons realhuntin mentioned, I opted to go this route. Plus I can write off gift cards.
Reply With Quote
  #4  
Old 12-23-2007, 07:40 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

I send these out with my prepay letters, and leave one with their invoice for their first and second application.



If you want a price on these let me know. I also did one in the size of a postcard on the postcard section of the Plan-it Graphics site.

Bob

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #5  
Old 12-24-2007, 05:01 AM
grounded
Guest
 
Posts: n/a
Default

Question:

What does it cost for the " business reply stamp"?
How do you go about getting it and using it properly?
Is it restricted by weight class?

Thanks in advance

Tom
Reply With Quote
  #6  
Old 12-24-2007, 10:24 AM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

grounded-

Bare with me here, I don't know the prices exactly, but if you go on usps.com you can sign up for the Business Reply Permit Number. Its very simple. Once you pay, I believe its about $100 per year, they will give you a PDF(image) file of the front of your postcard. Once you create your final mailer (I.e. the Fore-Ever Green one I posted) they suggest taking it to your post office an make sure they approve it.

Im sure you know, but just in case... You only pay for the mail sent to you. You could distribute, 4billion and if only one comes back, thats all you pay for. It is more expensive, i believe everyone of those postcards cost me about .80 cents when they get sent to me.

"Is it restricted by weight class?" Im not quite sure what you mean. I only use it for postcards, so I've never put my "permit number" on anything else. Never really had a need for a customer to mail me back something heavier.

Hope this helps,
Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
Today 10:14 PM
by WesleySnips
5 319
Spreading Weeds?
WesleySnips
Today 09:46 PM
Today 09:54 PM
by Just for Cuts
1 8
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 09:29 PM
by Just for Cuts
14 279
Building credit
Matther777
Today 05:20 PM
Today 05:20 PM
by Matther777
0 29
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 01:21 PM
by ExtremeLawncareServices
80 4,587
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
Today 08:16 AM
by Just for Cuts
7 157
need some help geting...
dalvan0
07-13-2014 09:28 PM
Yesterday 04:39 PM
by BLC7
7 312
Have you ever had to...
SouthernRootsLawnCare
Yesterday 02:41 PM
Yesterday 04:29 PM
by BLC7
1 68
From Concord NC
SouthernRootsLawnCare
Yesterday 02:34 PM
Yesterday 02:34 PM
by SouthernRootsLawnCare
0 31
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 08:10 AM
by Livingston Lawn Care
2 102
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 465
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-25-2014 05:58 PM
by Just for Cuts
1 79
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-25-2014 05:43 PM
by WesleySnips
13 595
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 89
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 195
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,245
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 371
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 205
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 906
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 209
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 269
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 294
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 205
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,398
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 241
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 147
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 284
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 664
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 506
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 294
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 605
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 185
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 181
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 739
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,058
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 781
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 704
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,286
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,724
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 459
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 376
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 830
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 573
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 584
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,897
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 568
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 230
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 669
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 326
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 804
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:51 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:51 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy