Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Referral markerting.


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-23-2007, 08:20 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,487
Rep Power: 10
Steve has disabled reputation
Default

Here is an interesting article on referral marketing. In the article it talks about Nutri-Lawn offering a $40 credit to customers if they refer a friend or family member for lawn care service.

Have you thought of using a referral marketing method? If so, what are you offering?

Refer With Care Legal Considerations For Referral Marketing Programs - Nutri-lawn which offered a $40 credit to customers if they referred a family member or friend who signed up with the company for lawn care service. The practice of referral marketing has increased in recent years due to the ease of distribution of electronic messages over the Internet and in recent times, the popularity of social networking websites which allow companies to effectively focus referral marketing campaigns on target markets.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-23-2007, 12:55 PM
realhuntin
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do a referral program but it is kinda different in a way. It is a Customer Referral Program. Not just a LEAD.

For those of you that do not kown or understand the difference between a referral and a lead here it is.

Lead, A name generated as a potential client, issued by another party with no pervious contact, for you to follow up on. These are Maybe's.

Referal: A name generated with at least one contact and is expecting a call from you. These are up to you to sell. They have already been informed about your services or product and are interested in hearing from you.

My Customer Referal Program comes from the old days. This is customer based and works quite well in the past so I have implimented it to this industry. I have done this for years and it isn't a new concept. We offer a Night out (Dinner on us) at Outback, Longhorn or Applebee's, these are only a value of $15, $25 or $50. Gives Mom and Dad a nice dinner on us.
I dont limit the number of referals a customer can give in a month or in a year. Do NOT GIVE CASH, IRS can say they are independent sales contractors if you do and they go over the $599 in money received from you for referals could trun into a big mess.

Gift Cards Now use to be Gift Certificates
$15 = $99-199 value of new customer service
$25 = $200-399 value of new customer service
$50 = $400-up value of new customer service


This is how we do our referal program
Reply With Quote
  #3  
Old 12-23-2007, 04:58 PM
caseyshields
Guest
 
Posts: n/a
Default

I just started this referral program. For every person a customer gets to sign up for a year of maint. or a landscape project.....they will get their choice of $25 off service, or gift card to Wal-mart or Lowes. I thought about giving cash, BUT I thought for a second and for the reasons realhuntin mentioned, I opted to go this route. Plus I can write off gift cards.
Reply With Quote
  #4  
Old 12-23-2007, 07:40 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

I send these out with my prepay letters, and leave one with their invoice for their first and second application.



If you want a price on these let me know. I also did one in the size of a postcard on the postcard section of the Plan-it Graphics site.

Bob

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #5  
Old 12-24-2007, 05:01 AM
grounded
Guest
 
Posts: n/a
Default

Question:

What does it cost for the " business reply stamp"?
How do you go about getting it and using it properly?
Is it restricted by weight class?

Thanks in advance

Tom
Reply With Quote
  #6  
Old 12-24-2007, 10:24 AM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 8
Plan-It Graphics is an unknown quantity at this point
Default

grounded-

Bare with me here, I don't know the prices exactly, but if you go on usps.com you can sign up for the Business Reply Permit Number. Its very simple. Once you pay, I believe its about $100 per year, they will give you a PDF(image) file of the front of your postcard. Once you create your final mailer (I.e. the Fore-Ever Green one I posted) they suggest taking it to your post office an make sure they approve it.

Im sure you know, but just in case... You only pay for the mail sent to you. You could distribute, 4billion and if only one comes back, thats all you pay for. It is more expensive, i believe everyone of those postcards cost me about .80 cents when they get sent to me.

"Is it restricted by weight class?" Im not quite sure what you mean. I only use it for postcards, so I've never put my "permit number" on anything else. Never really had a need for a customer to mail me back something heavier.

Hope this helps,
Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Today 07:38 AM
by Mr. Mow
18 376
Cheapskate Landlord...
Mr. Mow
Today 06:33 AM
Today 07:17 AM
by Mr. Mow
2 31
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 06:40 AM
by Mr. Mow
7 1,575
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 11:36 PM
by SGL1
2 180
Pda
stevef1201
10-18-2014 02:05 PM
Yesterday 11:27 PM
by SGL1
2 143
Sunny Beach Tennis...
SGL1
Yesterday 11:24 PM
Yesterday 11:24 PM
by SGL1
0 38
how to fi d commercial...
mchampion319
Yesterday 09:50 PM
Yesterday 09:50 PM
by mchampion319
0 47
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 05:51 PM
by stevef1201
146 10,930
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-17-2014 10:02 PM
by mrmann901
0 140
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-17-2014 06:05 PM
by NHray
0 171
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-17-2014 04:56 PM
by stevef1201
2 218
This sucks...
Matther777
09-18-2014 04:56 PM
10-17-2014 04:54 PM
by stevef1201
13 2,001
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-17-2014 04:27 PM
by Just for Cuts
6 307
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-17-2014 04:05 PM
by RWorthley1
0 153
first year update
cmdlawncare
08-12-2014 05:41 PM
10-17-2014 03:46 PM
by cmdlawncare
3 1,127
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 511
questions on order to...
jack2048
10-13-2014 11:15 AM
10-17-2014 08:48 AM
by Just for Cuts
14 559
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 812
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,151
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 552
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 339,803
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-15-2014 02:57 PM
by Steve
2 295
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 264
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,353
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,373
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,434
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 393
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 555
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 402
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 747
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,366
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 718
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,515
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 936
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 841
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 493
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 487
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,008
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,866
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,513
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 726
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 700
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 792
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 609
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-06-2014 02:53 PM
by Steve
11 1,334
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
10-06-2014 01:30 PM
by Steve
4 1,201
A GREAT Story
stevef1201
10-02-2014 10:33 AM
10-06-2014 12:50 PM
by Steve
6 1,009
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-03-2014 07:26 PM
by kslawn
6 1,150
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
10-03-2014 07:12 PM
by kslawn
27 2,109
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
10-03-2014 03:37 PM
by ExtremeLawncareServices
14 2,681
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades care charge collections decorating equipment rental exmark ferris foreman four wheel drive fundraiser gopherhaul grass gravely growing a lawn care business how much to charge how to bid husqvarna john deere quik trac kawasaki landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf removal marketing mr dave mulch mulch estimate new buisness new mower ordinance podcast promotion pto redmax scag scripts search engine optimization seo shreaded small engine repair snow sprayer starting a business steve stihl theft theft of services top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walk behind walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:02 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:02 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy