Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Referral markerting.


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-23-2007, 09:20 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,679
Rep Power: 10
Steve has disabled reputation
Default

Here is an interesting article on referral marketing. In the article it talks about Nutri-Lawn offering a $40 credit to customers if they refer a friend or family member for lawn care service.

Have you thought of using a referral marketing method? If so, what are you offering?

Refer With Care Legal Considerations For Referral Marketing Programs - Nutri-lawn which offered a $40 credit to customers if they referred a family member or friend who signed up with the company for lawn care service. The practice of referral marketing has increased in recent years due to the ease of distribution of electronic messages over the Internet and in recent times, the popularity of social networking websites which allow companies to effectively focus referral marketing campaigns on target markets.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-23-2007, 01:55 PM
realhuntin
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do a referral program but it is kinda different in a way. It is a Customer Referral Program. Not just a LEAD.

For those of you that do not kown or understand the difference between a referral and a lead here it is.

Lead, A name generated as a potential client, issued by another party with no pervious contact, for you to follow up on. These are Maybe's.

Referal: A name generated with at least one contact and is expecting a call from you. These are up to you to sell. They have already been informed about your services or product and are interested in hearing from you.

My Customer Referal Program comes from the old days. This is customer based and works quite well in the past so I have implimented it to this industry. I have done this for years and it isn't a new concept. We offer a Night out (Dinner on us) at Outback, Longhorn or Applebee's, these are only a value of $15, $25 or $50. Gives Mom and Dad a nice dinner on us.
I dont limit the number of referals a customer can give in a month or in a year. Do NOT GIVE CASH, IRS can say they are independent sales contractors if you do and they go over the $599 in money received from you for referals could trun into a big mess.

Gift Cards Now use to be Gift Certificates
$15 = $99-199 value of new customer service
$25 = $200-399 value of new customer service
$50 = $400-up value of new customer service


This is how we do our referal program
Reply With Quote
  #3  
Old 12-23-2007, 05:58 PM
caseyshields
Guest
 
Posts: n/a
Default

I just started this referral program. For every person a customer gets to sign up for a year of maint. or a landscape project.....they will get their choice of $25 off service, or gift card to Wal-mart or Lowes. I thought about giving cash, BUT I thought for a second and for the reasons realhuntin mentioned, I opted to go this route. Plus I can write off gift cards.
Reply With Quote
  #4  
Old 12-23-2007, 08:40 PM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

I send these out with my prepay letters, and leave one with their invoice for their first and second application.



If you want a price on these let me know. I also did one in the size of a postcard on the postcard section of the Plan-it Graphics site.

Bob

__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
  #5  
Old 12-24-2007, 06:01 AM
grounded
Guest
 
Posts: n/a
Default

Question:

What does it cost for the " business reply stamp"?
How do you go about getting it and using it properly?
Is it restricted by weight class?

Thanks in advance

Tom
Reply With Quote
  #6  
Old 12-24-2007, 11:24 AM
Plan-It Graphics's Avatar
Plan-It Graphics Plan-It Graphics is offline
Bob
 
Join Date: Nov 2006
Posts: 130
Rep Power: 9
Plan-It Graphics is an unknown quantity at this point
Default

grounded-

Bare with me here, I don't know the prices exactly, but if you go on usps.com you can sign up for the Business Reply Permit Number. Its very simple. Once you pay, I believe its about $100 per year, they will give you a PDF(image) file of the front of your postcard. Once you create your final mailer (I.e. the Fore-Ever Green one I posted) they suggest taking it to your post office an make sure they approve it.

Im sure you know, but just in case... You only pay for the mail sent to you. You could distribute, 4billion and if only one comes back, thats all you pay for. It is more expensive, i believe everyone of those postcards cost me about .80 cents when they get sent to me.

"Is it restricted by weight class?" Im not quite sure what you mean. I only use it for postcards, so I've never put my "permit number" on anything else. Never really had a need for a customer to mail me back something heavier.

Hope this helps,
Bob
__________________
Lawn Care Designs and Printing. Postcards, Door Hangers, Brochures, Business Cards, and Logos. Or anything else you might need!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Md
homey
Yesterday 06:55 PM
Yesterday 06:55 PM
by homey
0 35
Repair or replace the...
lxarth
Yesterday 05:07 PM
Yesterday 06:08 PM
by Sprinkler Buddy
1 55
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Yesterday 05:09 PM
by Chilehead
28 8,834
Employee job training...
brookline
12-15-2014 08:15 PM
Yesterday 04:59 PM
by Chilehead
3 144
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
Yesterday 01:11 PM
by Steve
23 2,872
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 01:09 PM
by Steve
1 76
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
Yesterday 09:40 AM
by SuperiorPower
34 6,009
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 09:13 AM
by SuperiorPower
15 1,219
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-15-2014 10:30 PM
by ExtremeLawncareServices
188 16,373
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 219
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 219
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 287
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 197
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 715
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 734
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 211
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 3,941
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 314
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,267
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 547
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 395
Facebook
element009
03-23-2011 09:36 AM
12-09-2014 06:24 PM
by Steve
36 9,701
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 809
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 358
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 356
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,044
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,614
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 876
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,184
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,356
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 523
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 599
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,136
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 767
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,132
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,788
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 623
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,350
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 559
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,424
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,400
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,424
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 643
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,185
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,089
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 539
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-28-2014 01:36 PM
by Just Cuts
1,196 355,288
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-28-2014 10:49 AM
by Steve
13 2,226
Happy Thanksgiving!
Steve
11-27-2014 09:48 AM
11-27-2014 09:48 AM
by Steve
0 594
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 943
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger bid billy goat brushcutter bush christmas commercial decorating deliquentaccounts demonstration ditches employee problems ferris first truck foreman georgia gopherhaul grass hiring how much to charge how to hydraulic installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing mowing mulch mulch price new business ordinance patio install per hour charge podcast profit on employee reo savannah scag v-ride shell snow plowing starting a business starting a lawn care business start up lawn care business steep lawns steve sulky theft toro tractor auger trailer mate pro tree walk behind wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:01 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:01 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy