Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Problems With High Quote Costs? Try This


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-11-2007, 01:08 PM
MarketingJunkie
Guest
 
Posts: n/a
Default

Hi, I'm new here (referred to this site by a popular marketing message board).

I thought I'd introduce myself with a nifty ideas that's made a Pennsylvania lawn guy rich...

... I think he's rich because shortly after using this idea I gave him, he drives expensive cars, and he's really grown his business ** but he won't take my calls or emails.

Okay, are you ready? Here's what happened.

I was visiting a vendor who repaired my mailing equipment (at the time I was in the postcard mailing business) when I stumbled upon a guy named Barrett. Barrett owned a Chemlawn-type business and was located in the same industrial park.

Barrett gave me the tour and the operation was quite impressive. I remember Barrett actually manufacturing his own equipment.

But like most inventors, he sucked at the marketing.

I asked him what his biggest problem was. Not surprisingly, it was affordable lead generation. Specifically, it was the cost to measure the lawn size. He said it was not ususual to take 10 separate trips just to get a single new customer.

I asked Barrett how he'd feel about never sending an expensive employee out on another estimate again.

As you'd expect, Barrett was now laser focused on me and was INCREDIBLY interested to know my secret.

Here's what I suggested...

... Instead of spending a lot of time and money paying employees to measure lawns, trust the customers and let them tell you the size to maintain.

Here's an idea of how the new pricing plan was to work:

If you have just .25 acres of lawn, your price per month is just $17.
If you have up to half an acre, your price per month is just $47.
If you have up to an acre of lawn, your price per month is just $97.
Over an acre, just give us a call for an exact and affordable plan.

(Actually, I don't remember the prices we brainstormed... I met Barrett more than 7 years ago and my memory isn't as sharp as it used to be. But I'm sure you get the idea.)

Now, just about every home owner I know has an idea of how big a lawn they have. So why not let them do the measuring for you? And while most people I know are honest, some will lie to get a better deal. No problem... just build up your prices a bit to cover those who want the cheaper .25 acre price for his .33 acre lot. In other words, let them cheat ** everyone wins.

The customer wins because they think they're scamming you, and you win because this unique pricing model is going to significantly boost your business. It's a win-win situation... my favorite.

If you liked this idea ** let me know with a small donation, and I'll send you back more business-building ideas in a flash at:
http://www.marketing-ideas.org/Online-Reports

Do you like this business-building strategy?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-11-2007, 09:29 PM
caseyshields
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
You can also go on your counties tax collector site and pull up plats of the area. Enter the address in question and double check if the customer was accurate. But don't forget to add in right-of-ways, they are not included in the size of the lot.
Reply With Quote
  #3  
Old 12-11-2007, 09:59 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]I think he's rich because shortly after using this idea I gave him, he drives expensive cars
Thats a pretty vague statement. If thats true I don't beleive it came frome his system.

Quote:
Originally Posted by [b
Quote[/b] ]I asked him what his biggest problem was. Not surprisingly, it was affordable lead generation. Specifically, it was the cost to measure the lawn size. He said it was not ususual to take 10 separate trips just to get a single new customer.

I asked Barrett how he'd feel about never sending an expensive employee out on another estimate again.
It only takes me one time and 2 at the most. Maybe with a phone call or 2 at the startup.
10 trips for a lawn customer? Thats a little ridiculous to me.

Quote:
Originally Posted by [b
Quote[/b] ]Here's an idea of how the new pricing plan was to work:

If you have just .25 acres of lawn, your price per month is just $17.
If you have up to half an acre, your price per month is just $47.
If you have up to an acre of lawn, your price per month is just $97.
Over an acre, just give us a call for an exact and affordable plan.
Those prices per month I'd have to start selling everything to stay in business. Let alone drive a fancy car. Unless he only talking about cutting once per month.
Still though, I have a $35 minimum.


Maybe I missed something or I'm ignorant but i don't see this working.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #4  
Old 12-11-2007, 11:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,025
Rep Power: 10
Steve has disabled reputation
Default

You know, it does make you think though about using satellite images now, especially if you have a larger service area.

I think Keith may really be onto something with the calculator he came up with to do such estimating.

But anyway, thanks MarketingJunkie for your insight. The more minds we have offering ideas the more we will all learn and grow.

Would you like to tell us more about your services?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-11-2007, 11:33 PM
MarketingJunkie
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 11 2007,11:12)]You know, it does make you think though about using satellite images now, especially if you have a larger service area.

I think Keith may really be onto something with the calculator he came up with to do such estimating.

But anyway, thanks MarketingJunkie for your insight. The more minds we have offering ideas the more we will all learn and grow.

Would you like to tell us more about your services?
I appreciate the kudos.

Don't get hung up on the pricing. I was just showing you how letting your prospect pick their price can literally turn your business around.

At first, Barrett was skeptical. So I suggested trying it to a small group of prospects before rolling it out. Apparently the test worked ** would love to know ** he never returned my calls or emails.

Does anyone know a Barrett from Happy Lawn in Kennett Square, PA?
Reply With Quote
  #6  
Old 12-11-2007, 11:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,025
Rep Power: 10
Steve has disabled reputation
Default

Well it is an interesting marketing angle. I haven't heard it used yet but maybe that's why it worked.

Do you specialize in lawn care marketing or do you work with many industries?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-12-2007, 12:43 PM
MarketingJunkie
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 11 2007,11:47)]Well it is an interesting marketing angle. I haven't heard it used yet but maybe that's why it worked.

Do you specialize in lawn care marketing or do you work with many industries?
I'm just a marketing geek specializing in lead generation...

... Getting lawn care prospects is really no different than selling ****.

It's all about matching those with problems with suppliers offering a solution.

Here's how to get alerted about my latest busines-building ideas:
http://www.marketing-ideas.org
Reply With Quote
  #8  
Old 12-13-2007, 11:17 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

I can certainly see how giving the customers some sense of control over the process could be a good mechanism to generate response, but you'd definitely want to allow room for repricing. At the same time, you want to be careful to not get caught up in the 'lowest price' game.

Like Rob, I don't know why in the world it would take up to 10 visits to get a customer. It sounds to me like the guy's problem wasn't lead generation, but his sales process (presentation, offer, closing, etc.).

I do agree that selling lawn care is like selling ****, although I'm not sure you'd want to use the same type of images. No offense, but I for one wouldn't want to see to many of you guys in the buff.
__________________
Chestin
Reply With Quote
  #9  
Old 12-14-2007, 02:57 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,025
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I can certainly see how giving the customers some sense of control over the process could be a good mechanism to generate response, but you'd definitely want to allow room for repricing. At the same time, you want to be careful to not get caught up in the 'lowest price' game.
Did you happen to see this site? http://www.pricelawn.com

I'd like to know how this is working out for them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Texas
teetoplawncare
Today 12:18 PM
Today 05:05 PM
by teetoplawncare
3 46
Returning user
whitepropertydetail
Today 02:33 PM
Today 04:31 PM
by whitepropertydetail
2 39
Ground Guys
Pattersonllc
03-04-2015 07:49 PM
Today 02:57 PM
by Steve
6 141
How do you ask tie your...
CurbAppeal1
Today 02:16 AM
Today 02:51 PM
by Steve
2 48
Starting a legit...
Hard-Body lawn & garden
03-04-2015 08:19 PM
Today 02:43 PM
by Steve
9 174
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 07:47 PM
Today 02:39 PM
by Steve
4 107
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 02:32 PM
by Steve
21 458
Employee Training...
Trupro
Yesterday 10:46 AM
Today 02:30 PM
by Steve
3 57
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Today 02:06 PM
by SuperiorPower
5 144
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Today 02:02 PM
by SuperiorPower
12 212
Front page google...
CurbAppeal1
03-04-2015 06:04 PM
Today 11:41 AM
by Just for Cuts
10 147
Distant measuring wheel
CurbAppeal1
Yesterday 01:34 PM
Today 07:51 AM
by apmAkron
5 86
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Yesterday 07:11 PM
by Chilehead
9 889
Finally!
SGL1
02-22-2015 09:46 PM
Yesterday 07:07 PM
by SGL1
22 646
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 03:33 PM
by Steve
4 155
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Yesterday 02:38 PM
by Steve
3 96
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
Yesterday 01:57 PM
by jhinton
12 5,304
Looking for royalty free...
Trupro
Yesterday 10:50 AM
Yesterday 01:48 PM
by Trupro
3 73
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 10:48 AM
by Trupro
9 218
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
03-04-2015 07:33 PM
by CurbAppeal1
25 7,804
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
03-04-2015 06:47 PM
by BladesofSteel
14 2,033
hoa bid
Bradcook21
03-04-2015 07:12 AM
03-04-2015 04:49 PM
by Steve
2 108
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
03-04-2015 04:06 PM
by Steve
13 951
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
03-04-2015 02:33 PM
by Sprinkler Buddy
1 80
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
03-04-2015 09:08 AM
by Moki
4 1,627
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 176
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 68
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,584
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 244
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 144
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 198
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,081
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 721
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 846
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 180
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 326
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 400
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 694
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 160
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 633
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 723
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 673
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,929
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,843
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 581
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 184
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 177
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 210
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,868
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 315
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial curb appeal services demonstration edging employee problems facebook first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new business new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:19 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:19 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy