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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 12-08-2007, 04:44 PM
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I'm currently offering coupons..

Just want opinions on that
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Old 12-08-2007, 05:39 PM
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Lawn care business tipsLawn Care Business Book
I made a screen capture of the image.

One question I had was do you offer the 15% on every cut or is that the first cut or how does that work?
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Old 12-09-2007, 03:48 PM
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15% on your contract when you sign up with me for 6 to 8 months... (Depends how early season ends).. That's why I named it Yearly contract

10% off every cut when you refer someone


If you zoom in.. you'll see the fine print



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Old 12-09-2007, 05:37 PM
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Have you noticed it has helped you land more annual contracts?
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Old 12-09-2007, 08:02 PM
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Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 09 2007,6:37)]Have you noticed it has helped you land more annual contracts?
Not yet since we currently have 3 feet of snow up here and nobody is thinking about grass right now haha

Hopefully next seaon (in April) will have all my customers on contracts.

I don't want to scare them away either
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Old 12-09-2007, 10:11 PM
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From what I have seen in the past, I haven't seen any 15% discounts. I think most have been about 10%.

In fact some lawn care operators only offer a discount if the entire year is prepaid.
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Old 12-09-2007, 10:14 PM
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Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 09 2007,11:11)]From what I have seen in the past, I haven't seen any 15% discounts. I think most have been about 10%.

In fact some lawn care operators only offer a discount if the entire year is prepaid.
That's perfect...

Gonna go change my coupons now
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Old 12-09-2007, 10:23 PM
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You know another thing you could consider doing is this.

Create two flyers and change one element between them.

For example, have one maybe offer 15% and the other offer 10%. Distribute them out in equal numbers. See which one gets the best response.

Then you can repeat the process and this time change another element. Maybe change the flyer color and see which one brings the best results.
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Old 12-11-2007, 11:30 PM
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Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 09 2007,11:23)]You know another thing you could consider doing is this.

Create two flyers and change one element between them.

For example, have one maybe offer 15% and the other offer 10%. Distribute them out in equal numbers. See which one gets the best response.

Then you can repeat the process and this time change another element. Maybe change the flyer color and see which one brings the best results.
Those are good ideas to see what works! You must be constantly thinking about marketing. I'm glad you do. You come up with some original thinking.
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Old 12-12-2007, 12:31 AM
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Quote:
Originally Posted by [b
Quote[/b] (justin_time @ Dec. 09 2007,11:14)]
Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 09 2007,11:11)]From what I have seen in the past, I haven't seen any 15% discounts. I think most have been about 10%.

In fact some lawn care operators only offer a discount if the entire year is prepaid.
That's perfect...

Gonna go change my coupons now
We pasted out 15% discount coupons to all exisiting customer as Christmas Card stuffers. Guess we'll have to wait and see what happens with them, they where for any addtional service not exisiting service, so maybe that would incurage them to use more of our services.
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