Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Have you considered this kind of marketing sign


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-08-2007, 03:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Can you imagine creating your own marketing lawn sign, similar to what Tru-Green has created?

Then you fill in your information and insert them up and down every street, you want to service. It would be faster to do this than to have to walk up to each and every door. It would also make a big statement to those driving up or down the street.

What do you think of this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-08-2007, 10:59 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 8
FourSeasons
Default

Lawn care business tipsLawn Care Business Book
I don't think people would really want those left in their yard. Tru Green leaves those in yards that they have serviced, usually to let the customer know they were there. As far as I know anyways. I'm sure to let neigbors know who is making the lawn green to so they can sign up to.
I think thats kind of like the flyer and rock in a bag thats gets thrown out the window as they're driving down the street.
While I was working at a house yesterday I left to go to the store and when I came back there was a flyer and rock in the bag thrown onto the driveway for cleaning services.
Its probably better to meet people face to face.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #3  
Old 12-08-2007, 12:33 PM
pmblair
Guest
 
Posts: n/a
Default

Hmmmm... I have to say that I think this would be a good marketing technique... As John White said in the article he wrote for TheLawnBlog.com, "Often, [people] will simply filter out most advertising, but a door hanger requires action, even if itís to remove it and throw it out. The vast majority of people will at least glance at a door hanger. That means there are two or three seconds to communicate a message. THAT message should always convey who you are and what you offer."

The same thing can be said about these little yard signs. It requires the homeowner to actually go out, pick it up and take it to the trash... on the way to the trash, they WILL look at it... maybe to see who they need to call and cuss out, but still, they'll look... and when they do, you have that little bit of time to convey your message clearly and concisely. I think the biggest thing you would want to do on one of these signs would be to make something POP on the sign... what I mean is, give them SOMETHING to look at initially. A BRIGHT flower... a BRIGHT mower... something to catch their eye... then put your keywords in bold fonts so that catches their eye, too... if you can convey your entire message in 3 seconds, then the homeowner will instantly know what you're offering... and if they're even the slightest bit interested, then they'll be that much closer to calling you.

I said something earlier about the homeowner may call to cuss you out for putting up the sign in their yard... this could turn out to be a good thing, too... first off, it's not a huge 2'x4' sign... it's a small one... about 4"x6" or so... so it's not like you're destroying the curb appeal of their home... but if they DO call you to complain, simply apologize and offer them a free mowing to compensate them for the trouble. If they agree, then your sign has STILL done its job... when you're at their home, you can talk with them. Make sure to apologize again. Tell them you're going to mow, trim, edge and blow... and then when you're done, telk to them again. Apologize one last time, tell them that you hope this makes up for the trouble... and then make a few recommendations to them... offer them your services... who knows? They may just hire you!
Reply With Quote
  #4  
Old 12-08-2007, 12:50 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]but if they DO call you to complain, simply apologize and offer them a free mowing to compensate them for the trouble. If they agree, then your sign has STILL done its job... when you're at their home, you can talk with them. Make sure to apologize again. Tell them you're going to mow, trim, edge and blow... and then when you're done, telk to them again. Apologize one last time, tell them that you hope this makes up for the trouble... and then make a few recommendations to them... offer them your services... who knows? They may just hire you!
How has the sign still done its job if your mowing for free? Unless they end up hiring you after all. But that is very unlikley if they are complaining in the first place.
I think one simple apology would be enough. Mowing edging trimming, and blowing is alot of compensation for a 4x6" sign. I wouldn't even waste my time, energy, gas, etc. on someone who is already unhappy with me.

I could be wrong though. Just my opinion.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #5  
Old 12-08-2007, 01:06 PM
pmblair
Guest
 
Posts: n/a
Default

You know, a lot of business comes from people seeing the great job you do while you're at a customer's house... at least that's always been my understanding from other people I have talked to that are in the business...

With that being said, if you put the little sign up in their yard and they call to complain, you offer to mow once for free. You go out when you're not busy (maybe even on a Saturday) and take care of it for them. I mean, seriously... as long as they don't live too far away and their yard isn't over an acre, it wouldn't take you that long to do... and the prospect of getting more business because of it makes it well worth it to me... especially if you do it ASAP after the call...

Let's say you put out the signs on a Wednesday... on Wednesday evening you get a call from someone complaining... Thursday you're free enough to be able to go take care of this complaint with the free mowing... I think it would look pretty awesome to have my truck parked in front of a house that I JUST advertised at and have the entire neighborhood see me there... Might make THEM want to call me that much more...

Of course, there is a down side to this method... and it may or may not happen... if the person complaining tells his neighbors that you're going to mow his yard for free to apologize, then they may get the same idea...

It's a tough call... maybe you could just offer them an apology, a promise never to let it happen again, and a discount on your services. ::shrug::
Reply With Quote
  #6  
Old 12-08-2007, 01:11 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]You know, a lot of business comes from people seeing the great job you do while you're at a customer's house... at least that's always been my understanding from other people I have talked to that are in the business...
Of course it does. It happens to me more often than I think it would. Ita happened to me twice in a hour at the same place on a mulch install i did on wednesday.

That wouldn't work out to well mowing the whole neighborhood for free. LOL
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #7  
Old 12-08-2007, 06:56 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Tru Green leaves those in yards that they have serviced, usually to let the customer know they were there.
Hi Rob,

The thing I wanted to point out was that this sign was actually created for new customers. They put a price quote on the sign and then stick it in the ground. You can just barely make out it says 'you can have a greener lawn for only.' Then it says limited time offer.

I am thinking at the very least, it would be read because it has to be pulled out of the lawn.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-08-2007, 07:45 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 8
FourSeasons
Default

Oh I didn't know that. Well it must work for them. I have have customers that use tru green.
They are a successful company that people look to find their number and call.
They don't have to go door to door. That is where I want to be. It doesn't happen overnight but its possible.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #9  
Old 12-08-2007, 10:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

It is interesting isn't it? If they are doing this maybe it would be a good idea to try yourself! Can you imagine how much of an area you could cover? I bet you could do quite a bit.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 12-08-2007, 11:57 PM
pmblair
Guest
 
Posts: n/a
Default

Rob-

I think the point Steve is trying to make is that Tru-Green uses those for whatever purpose... but Steve was using that pic for an example of a way WE could market OUR services to customers in our respective areas... like "clone" the sign (to a point) and then stick it in yards around your area... then, when they pull it out of the ground to see what it is, they will see your advertisement...
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
stubbon people
Bradcook21
02-16-2015 04:25 PM
Today 12:33 AM
by jrs.landscaping
41 1,294
Opinions on truck wrap
Truro
Yesterday 04:21 PM
Yesterday 11:03 PM
by SC93
3 85
How to sell annual...
GroPro
02-17-2015 12:31 PM
Yesterday 11:57 AM
by CHenricks
6 539
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Yesterday 08:48 AM
by jrs.landscaping
11 545
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 08:46 AM
by jrs.landscaping
23 501
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
02-27-2015 08:54 PM
by Bradcook21
5 194
My Newborn son
avetslawncare
02-27-2015 01:07 PM
02-27-2015 02:18 PM
by Steve
2 63
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,809
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,734
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 512
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
02-26-2015 02:51 PM
by Steve
2 279
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 113
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 109
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 717
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 120
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 461
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,799
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 238
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 231
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,821
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 655
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 635
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 275
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 276
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 232
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 257
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 255
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 418
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 528
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 286
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 619
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 506
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,664
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 419
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,211
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 372,043
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 527
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,476
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,117
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 599
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 409
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,021
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 362
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 682
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 496
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 620
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,402
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 830
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,522
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,236
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service podcast pricing pto secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:06 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:06 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy