Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Have you considered this kind of marketing sign


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-08-2007, 02:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

Can you imagine creating your own marketing lawn sign, similar to what Tru-Green has created?

Then you fill in your information and insert them up and down every street, you want to service. It would be faster to do this than to have to walk up to each and every door. It would also make a big statement to those driving up or down the street.

What do you think of this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-08-2007, 09:59 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Lawn care business tipsLawn Care Business Book
I don't think people would really want those left in their yard. Tru Green leaves those in yards that they have serviced, usually to let the customer know they were there. As far as I know anyways. I'm sure to let neigbors know who is making the lawn green to so they can sign up to.
I think thats kind of like the flyer and rock in a bag thats gets thrown out the window as they're driving down the street.
While I was working at a house yesterday I left to go to the store and when I came back there was a flyer and rock in the bag thrown onto the driveway for cleaning services.
Its probably better to meet people face to face.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #3  
Old 12-08-2007, 11:33 AM
pmblair
Guest
 
Posts: n/a
Default

Hmmmm... I have to say that I think this would be a good marketing technique... As John White said in the article he wrote for TheLawnBlog.com, "Often, [people] will simply filter out most advertising, but a door hanger requires action, even if itís to remove it and throw it out. The vast majority of people will at least glance at a door hanger. That means there are two or three seconds to communicate a message. THAT message should always convey who you are and what you offer."

The same thing can be said about these little yard signs. It requires the homeowner to actually go out, pick it up and take it to the trash... on the way to the trash, they WILL look at it... maybe to see who they need to call and cuss out, but still, they'll look... and when they do, you have that little bit of time to convey your message clearly and concisely. I think the biggest thing you would want to do on one of these signs would be to make something POP on the sign... what I mean is, give them SOMETHING to look at initially. A BRIGHT flower... a BRIGHT mower... something to catch their eye... then put your keywords in bold fonts so that catches their eye, too... if you can convey your entire message in 3 seconds, then the homeowner will instantly know what you're offering... and if they're even the slightest bit interested, then they'll be that much closer to calling you.

I said something earlier about the homeowner may call to cuss you out for putting up the sign in their yard... this could turn out to be a good thing, too... first off, it's not a huge 2'x4' sign... it's a small one... about 4"x6" or so... so it's not like you're destroying the curb appeal of their home... but if they DO call you to complain, simply apologize and offer them a free mowing to compensate them for the trouble. If they agree, then your sign has STILL done its job... when you're at their home, you can talk with them. Make sure to apologize again. Tell them you're going to mow, trim, edge and blow... and then when you're done, telk to them again. Apologize one last time, tell them that you hope this makes up for the trouble... and then make a few recommendations to them... offer them your services... who knows? They may just hire you!
Reply With Quote
  #4  
Old 12-08-2007, 11:50 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]but if they DO call you to complain, simply apologize and offer them a free mowing to compensate them for the trouble. If they agree, then your sign has STILL done its job... when you're at their home, you can talk with them. Make sure to apologize again. Tell them you're going to mow, trim, edge and blow... and then when you're done, telk to them again. Apologize one last time, tell them that you hope this makes up for the trouble... and then make a few recommendations to them... offer them your services... who knows? They may just hire you!
How has the sign still done its job if your mowing for free? Unless they end up hiring you after all. But that is very unlikley if they are complaining in the first place.
I think one simple apology would be enough. Mowing edging trimming, and blowing is alot of compensation for a 4x6" sign. I wouldn't even waste my time, energy, gas, etc. on someone who is already unhappy with me.

I could be wrong though. Just my opinion.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #5  
Old 12-08-2007, 12:06 PM
pmblair
Guest
 
Posts: n/a
Default

You know, a lot of business comes from people seeing the great job you do while you're at a customer's house... at least that's always been my understanding from other people I have talked to that are in the business...

With that being said, if you put the little sign up in their yard and they call to complain, you offer to mow once for free. You go out when you're not busy (maybe even on a Saturday) and take care of it for them. I mean, seriously... as long as they don't live too far away and their yard isn't over an acre, it wouldn't take you that long to do... and the prospect of getting more business because of it makes it well worth it to me... especially if you do it ASAP after the call...

Let's say you put out the signs on a Wednesday... on Wednesday evening you get a call from someone complaining... Thursday you're free enough to be able to go take care of this complaint with the free mowing... I think it would look pretty awesome to have my truck parked in front of a house that I JUST advertised at and have the entire neighborhood see me there... Might make THEM want to call me that much more...

Of course, there is a down side to this method... and it may or may not happen... if the person complaining tells his neighbors that you're going to mow his yard for free to apologize, then they may get the same idea...

It's a tough call... maybe you could just offer them an apology, a promise never to let it happen again, and a discount on your services. ::shrug::
Reply With Quote
  #6  
Old 12-08-2007, 12:11 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]You know, a lot of business comes from people seeing the great job you do while you're at a customer's house... at least that's always been my understanding from other people I have talked to that are in the business...
Of course it does. It happens to me more often than I think it would. Ita happened to me twice in a hour at the same place on a mulch install i did on wednesday.

That wouldn't work out to well mowing the whole neighborhood for free. LOL
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #7  
Old 12-08-2007, 05:56 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Tru Green leaves those in yards that they have serviced, usually to let the customer know they were there.
Hi Rob,

The thing I wanted to point out was that this sign was actually created for new customers. They put a price quote on the sign and then stick it in the ground. You can just barely make out it says 'you can have a greener lawn for only.' Then it says limited time offer.

I am thinking at the very least, it would be read because it has to be pulled out of the lawn.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-08-2007, 06:45 PM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Oh I didn't know that. Well it must work for them. I have have customers that use tru green.
They are a successful company that people look to find their number and call.
They don't have to go door to door. That is where I want to be. It doesn't happen overnight but its possible.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #9  
Old 12-08-2007, 09:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,764
Rep Power: 10
Steve has disabled reputation
Default

It is interesting isn't it? If they are doing this maybe it would be a good idea to try yourself! Can you imagine how much of an area you could cover? I bet you could do quite a bit.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 12-08-2007, 10:57 PM
pmblair
Guest
 
Posts: n/a
Default

Rob-

I think the point Steve is trying to make is that Tru-Green uses those for whatever purpose... but Steve was using that pic for an example of a way WE could market OUR services to customers in our respective areas... like "clone" the sign (to a point) and then stick it in yards around your area... then, when they pull it out of the ground to see what it is, they will see your advertisement...
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pushy customers
christopherhicks82
Yesterday 08:22 PM
Yesterday 09:19 PM
by christopherhicks82
2 55
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 07:55 PM
by Just for Cuts
23 546
Pond...
xandrew245x
Yesterday 03:29 PM
Yesterday 06:45 PM
by xandrew245x
2 56
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 05:23 PM
by Just for Cuts
13 286
About D@## Time!
TamMik
04-02-2014 08:10 AM
Yesterday 05:14 PM
by BelleCityLawn1
19 841
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 03:36 PM
by xandrew245x
19 989
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Yesterday 03:17 PM
by Dan Tanner
4 150
In a bit situation need...
googus
Yesterday 08:01 AM
Yesterday 01:50 PM
by stevef1201
5 104
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 12:29 AM
by Tony317
22 1,687
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 12:07 AM
by Tony317
9 429
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 132
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 319
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 562
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 216
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 143
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 333
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-21-2014 11:27 AM
by Steve
5 185
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
04-20-2014 09:58 PM
by MBLC
3 142
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,865
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,190
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 346
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 219
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 98
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 81
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 164
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 234
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 252
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 271
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 227
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 632
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 788
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 141
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 337
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 125
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 764
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 283
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 229
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 364
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 269
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 147
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,444
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 521
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 519
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 229
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 491
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 145
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 307
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 139
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 248
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 395
» Popular Tags
4wd advertisement aerator bid birdscaping buy charge christmas light service client collections subcontractor customers decorating ecosymbiosis exmark fall ferris financing first truck flower bed cultivation price for sale franchise georgia gopherhaul grass clarksville gravely gravely 34" zero turn holiday holiday decorating how much to charge how to bid introduction invoice late lawn care lawn care business show lawn service leaf cleanup lesco lighting marketing mechanic mowing mowing clarksville mulch mulch estimate new and restored landscapes new buisness new business office management podcast promotion reo savannah scag seo sole proprietorship sprayer starting a business start up lawn care business stihl subcontractor taxes theft of services tips top dresser toro tree care walker winter zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:48 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:48 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy