Just to let everyone know, Chestin has now put the audio from his 11/28/07 teleseminar up on his website.
I just listened to it and it had a lot of information on creating a marketing system. Very fascinating stuff. It talked about a lot of topics lawn care business owners must implement to reach out and broaden their customer base. It also talked about what you shouldn't do.
The fascinating thing is, I know many lawn care business owners who waste huge sums of money on marketing that isn't creating the return they need it to return.
If you are interested in this, get a hold of Chestin and join up with his Lawn Care Champions Circle.