I was reading through the New York Times yesterday when I came upon an ad to purchase a book of home plans for $20.00. Now this wasn't an advertisement from a publisher but from a home builder using the book as a way to get you to learn more about their business and product.
I have to say their homes look amazing.
This one has to be my favorite. Sorry for the small image.
Isn't this a fascinating way to reach out to customers?
It made me think, what if you had a book of the most amazing lawns from across the country. Or the most amazing yards. Would that help you reach out to potential customers if you could give them a vision of what their lawn could look like with plenty of hard work to get it to look amazing?