Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-21-2007, 06:56 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

I got an email from a new friend who was reading the forum. He had worked with a company for his entire career and just got laid off, just shy of 30 years with the company.

Now the holidays are here and he is in a desperate spot.

He had been doing some lawn care on the side but now feels this is his only chance to scale up.

My question to you is this. Should he use his story in his marketing? Should he tell how he lost his job after 30 years and really is in need of work to help him and his family?

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-21-2007, 09:11 PM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
You mean "Use the pity vote"? Not being mean, but what would he say?

What he should market is that he has experience in the trade. Does he have any pictures of some of the work he has done? Can he get some testimonials?

He could take some extended learning courses, buy some books. Once you become educated that will show better for marketing.

I know Christmas is around the corner, and I also know for a lot of people it is a time of need. It is unfortunate that he now falls under this category...however, I just don't know how it would work.

I think this question will get a lot of mixed reactions.
Reply With Quote
  #3  
Old 11-21-2007, 09:23 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Well the thing is this. I know he was hesitant to let anyone know about this situation and I said, I would pose the question on the forum for him anonymously to see what everyone thought.

My view is if he has contacts that can help him get work, they may want to help even more so if they know his situation.

But could that back fire?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-21-2007, 09:27 PM
ritchiem
Guest
 
Posts: n/a
Default

Well I could see it working if he has contacts already in the business, or access to it. I thought the question was that he was going to use it in his direct marketing tactics. My bad.
Reply With Quote
  #5  
Old 11-21-2007, 09:33 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Well I could see it working if he has contacts already in the business, or access to it.
I don't want to sway your viewpoint. Do you think you should let the work out to your contacts that you need help if you need it? Or should you present another image ?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-21-2007, 09:43 PM
ritchiem
Guest
 
Posts: n/a
Default

I don't think he should. It doesn't sit right with me. However, I am not one to ask for help (I should more often).

What do other people think?
Reply With Quote
  #7  
Old 11-21-2007, 09:45 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

I hope others jump in.

Reflecting on my own behavior, I think I would tend to hire someone I know really needs the work vs someone who doesn't. Because then I feel like I am helping out and I like being helpful.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 11-21-2007, 09:50 PM
ritchiem
Guest
 
Posts: n/a
Default

Steve, you are one of the most helpful people I know.

I have the same attitude at times, but I have also had experience to helping someone, and then I didn't like the results. But not to go down a path of negativity....anyone else?

*Edit*

if the companies were of equal quality and such, I would help him out!



Reply With Quote
  #9  
Old 11-21-2007, 11:08 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

I agree with you both.

I agree with Ritchie that he should not use it as a pity angle. *Coming from an angle of desperation is not appealing. However, that doesn't mean that he shouldn't share his story. *

Instead of saying "I need help because I'm in a tight spot" what if he says "I am thankful to be given the opportunity of being able to focus on my lawn care business and I am excited about the challenge ahead."

For some reason, Rocky keeps going through my mind. *We love him because, even when he was at his lowest, he never blamed anyone else, never whined at all, just kept fighting fighting fighting his way to the top.



BTW, I'll probably sign off here in a few minutes for the evening. *HAPPY THANKSGIVING EVERYONE. *I hope you all get to spend your day with Family and Friends.

Keith



__________________
Start a profitable lawn care business.
Reply With Quote
  #10  
Old 11-22-2007, 07:45 AM
quickcleanlawn
Guest
 
Posts: n/a
Default

instead of the pitty angle, i think he should try a celebration type of angle.
celebrating the fact that he is now full time and has availability's.
he can still tell his story, including his experience in the green industry, and that he is now available to take on more work.
something in that nature.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hey everyone
robert8509
Yesterday 08:16 PM
Today 08:09 AM
by Chilehead
1 55
12 Years in Business!
Chilehead
Today 08:07 AM
Today 08:07 AM
by Chilehead
0 1
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 08:01 AM
by Chilehead
7 221
raking leaves ?
robert8509
Yesterday 09:19 PM
Today 07:41 AM
by Chilehead
3 77
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 07:32 AM
by Chilehead
11 316
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 06:26 AM
by CDLAWNCARE
4 460
Pda
stevef1201
10-18-2014 02:05 PM
Today 06:12 AM
by ringahding1
4 300
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 05:13 AM
by ringahding1
5 203
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 763
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 384
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 356
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 133
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,496
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,312
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 636
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 484
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,352
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 241
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,791
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,297
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 209
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 283
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 725
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,180
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 463
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 307
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 646
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 946
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,310
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 676
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,164
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 392
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,493
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,506
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,589
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 535
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 693
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 531
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 880
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,515
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 840
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,653
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,068
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 972
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 617
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 603
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,144
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,018
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,652
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 855
» Popular Tags
2wd aerocore apartment bid apartment lawn care estimate applying bush charge christmas commercial deliquentaccounts demonstration exmark ferris first truck georgia gopherhaul gravely hills holiday honda how much to charge how to hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic monthly mowing mulch mulch price new business patio install podcast property management company push versus ride savannah scag scag v-ride seo shell snow plowing starting a business starting a lawn care business start up lawn care business stihl sulky toro tractor auger trailer mate pro tree truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:31 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:31 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy