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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

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  #1  
Old 11-21-2007, 06:56 PM
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I got an email from a new friend who was reading the forum. He had worked with a company for his entire career and just got laid off, just shy of 30 years with the company.

Now the holidays are here and he is in a desperate spot.

He had been doing some lawn care on the side but now feels this is his only chance to scale up.

My question to you is this. Should he use his story in his marketing? Should he tell how he lost his job after 30 years and really is in need of work to help him and his family?

What's your view?
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Old 11-21-2007, 09:11 PM
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You mean "Use the pity vote"? Not being mean, but what would he say?

What he should market is that he has experience in the trade. Does he have any pictures of some of the work he has done? Can he get some testimonials?

He could take some extended learning courses, buy some books. Once you become educated that will show better for marketing.

I know Christmas is around the corner, and I also know for a lot of people it is a time of need. It is unfortunate that he now falls under this category...however, I just don't know how it would work.

I think this question will get a lot of mixed reactions.
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Old 11-21-2007, 09:23 PM
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Well the thing is this. I know he was hesitant to let anyone know about this situation and I said, I would pose the question on the forum for him anonymously to see what everyone thought.

My view is if he has contacts that can help him get work, they may want to help even more so if they know his situation.

But could that back fire?
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Old 11-21-2007, 09:27 PM
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Well I could see it working if he has contacts already in the business, or access to it. I thought the question was that he was going to use it in his direct marketing tactics. My bad.
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Old 11-21-2007, 09:33 PM
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Quote:
Originally Posted by [b
Quote[/b] ]Well I could see it working if he has contacts already in the business, or access to it.
I don't want to sway your viewpoint. Do you think you should let the work out to your contacts that you need help if you need it? Or should you present another image ?
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Old 11-21-2007, 09:43 PM
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I don't think he should. It doesn't sit right with me. However, I am not one to ask for help (I should more often).

What do other people think?
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Old 11-21-2007, 09:45 PM
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I hope others jump in.

Reflecting on my own behavior, I think I would tend to hire someone I know really needs the work vs someone who doesn't. Because then I feel like I am helping out and I like being helpful.
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Old 11-21-2007, 09:50 PM
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Steve, you are one of the most helpful people I know.

I have the same attitude at times, but I have also had experience to helping someone, and then I didn't like the results. But not to go down a path of negativity....anyone else?

*Edit*

if the companies were of equal quality and such, I would help him out!



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Old 11-21-2007, 11:08 PM
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I agree with you both.

I agree with Ritchie that he should not use it as a pity angle. *Coming from an angle of desperation is not appealing. However, that doesn't mean that he shouldn't share his story. *

Instead of saying "I need help because I'm in a tight spot" what if he says "I am thankful to be given the opportunity of being able to focus on my lawn care business and I am excited about the challenge ahead."

For some reason, Rocky keeps going through my mind. *We love him because, even when he was at his lowest, he never blamed anyone else, never whined at all, just kept fighting fighting fighting his way to the top.



BTW, I'll probably sign off here in a few minutes for the evening. *HAPPY THANKSGIVING EVERYONE. *I hope you all get to spend your day with Family and Friends.

Keith



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Old 11-22-2007, 07:45 AM
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instead of the pitty angle, i think he should try a celebration type of angle.
celebrating the fact that he is now full time and has availability's.
he can still tell his story, including his experience in the green industry, and that he is now available to take on more work.
something in that nature.
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