Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing question


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-21-2007, 06:56 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

I got an email from a new friend who was reading the forum. He had worked with a company for his entire career and just got laid off, just shy of 30 years with the company.

Now the holidays are here and he is in a desperate spot.

He had been doing some lawn care on the side but now feels this is his only chance to scale up.

My question to you is this. Should he use his story in his marketing? Should he tell how he lost his job after 30 years and really is in need of work to help him and his family?

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-21-2007, 09:11 PM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
You mean "Use the pity vote"? Not being mean, but what would he say?

What he should market is that he has experience in the trade. Does he have any pictures of some of the work he has done? Can he get some testimonials?

He could take some extended learning courses, buy some books. Once you become educated that will show better for marketing.

I know Christmas is around the corner, and I also know for a lot of people it is a time of need. It is unfortunate that he now falls under this category...however, I just don't know how it would work.

I think this question will get a lot of mixed reactions.
Reply With Quote
  #3  
Old 11-21-2007, 09:23 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Well the thing is this. I know he was hesitant to let anyone know about this situation and I said, I would pose the question on the forum for him anonymously to see what everyone thought.

My view is if he has contacts that can help him get work, they may want to help even more so if they know his situation.

But could that back fire?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-21-2007, 09:27 PM
ritchiem
Guest
 
Posts: n/a
Default

Well I could see it working if he has contacts already in the business, or access to it. I thought the question was that he was going to use it in his direct marketing tactics. My bad.
Reply With Quote
  #5  
Old 11-21-2007, 09:33 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Well I could see it working if he has contacts already in the business, or access to it.
I don't want to sway your viewpoint. Do you think you should let the work out to your contacts that you need help if you need it? Or should you present another image ?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-21-2007, 09:43 PM
ritchiem
Guest
 
Posts: n/a
Default

I don't think he should. It doesn't sit right with me. However, I am not one to ask for help (I should more often).

What do other people think?
Reply With Quote
  #7  
Old 11-21-2007, 09:45 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,927
Rep Power: 10
Steve has disabled reputation
Default

I hope others jump in.

Reflecting on my own behavior, I think I would tend to hire someone I know really needs the work vs someone who doesn't. Because then I feel like I am helping out and I like being helpful.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 11-21-2007, 09:50 PM
ritchiem
Guest
 
Posts: n/a
Default

Steve, you are one of the most helpful people I know.

I have the same attitude at times, but I have also had experience to helping someone, and then I didn't like the results. But not to go down a path of negativity....anyone else?

*Edit*

if the companies were of equal quality and such, I would help him out!



Reply With Quote
  #9  
Old 11-21-2007, 11:08 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

I agree with you both.

I agree with Ritchie that he should not use it as a pity angle. *Coming from an angle of desperation is not appealing. However, that doesn't mean that he shouldn't share his story. *

Instead of saying "I need help because I'm in a tight spot" what if he says "I am thankful to be given the opportunity of being able to focus on my lawn care business and I am excited about the challenge ahead."

For some reason, Rocky keeps going through my mind. *We love him because, even when he was at his lowest, he never blamed anyone else, never whined at all, just kept fighting fighting fighting his way to the top.



BTW, I'll probably sign off here in a few minutes for the evening. *HAPPY THANKSGIVING EVERYONE. *I hope you all get to spend your day with Family and Friends.

Keith



__________________
Start a profitable lawn care business.
Reply With Quote
  #10  
Old 11-22-2007, 07:45 AM
quickcleanlawn
Guest
 
Posts: n/a
Default

instead of the pitty angle, i think he should try a celebration type of angle.
celebrating the fact that he is now full time and has availability's.
he can still tell his story, including his experience in the green industry, and that he is now available to take on more work.
something in that nature.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
Today 01:02 PM
by JJand M Lawncare
3 61
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
Yesterday 10:59 AM
by Steve
1 48
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-02-2016 02:45 PM
by JJand M Lawncare
13 5,220
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 125
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 155
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 141
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 129
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 330
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,778
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 315
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 271
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,481
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 356
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 301
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 252
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 326
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 232
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,359
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 13,094
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 425
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,353
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,133
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:00 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy