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Sticker ad on newspaper?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 11-05-2007, 11:16 AM
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Have you seen much of this type of advertising? I thought it worked out pretty well and stood out.

This gutter cleaning service gets their stickers attached to the newspaper right at the peak of fall when the leaves are coming down. It is located on the front page at the top right.

Maybe if you are looking to market such a service, this marketing idea could be helpful. You could also do this to advertise your fall lawn care leaf cleanup services.
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Old 11-05-2007, 11:20 AM
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Lawn care business tipsLawn Care Business Book
Check out their trucks nice and bright orange. They really stand out don't they?
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Old 11-05-2007, 11:21 AM
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They actually make seamless gutters right from the back of their truck here.
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Old 11-05-2007, 01:03 PM
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Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Nov. 05 2007,12:16)]Have you seen much of this type of advertising? I thought it worked out pretty well and stood out.

This gutter cleaning service gets their stickers attached to the newspaper right at the peak of fall when the leaves are coming down. It is located on the front page at the top right.

Maybe if you are looking to market such a service, this marketing idea could be helpful. You could also do this to advertise your fall lawn care leaf cleanup services.
seems like a really good idea, right in the people face when they pick it up. Also eye catching being orange and the trucks. If the papers are on a stand in stores and i seen a bright orange sticker, i would be "what is that" and check it out,lol. I'll see if my local newspaper can do something like that for the fall cleanups or something.

bright nasty colors stand out the most i think,lol



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Old 11-05-2007, 05:13 PM
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haha looks like they just slapped it on there, I think they must have...
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Old 11-05-2007, 05:16 PM
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I love the trucks though...but that's what I should do, get a logo somehow and throw it on a sticker and just throw it everywhere!! Then blame it on teenagers, LOL!! Hand them out at events, etc. Everyone always loves a free sticker...dunno why....must be stuck in our head from childhood.
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Old 11-05-2007, 11:29 PM
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I'll tell you what... I worked for a newspaper for a while here... normal advertising rates are NOT cheap... I can only imagine that this type of advertising is VERY costly.....

...of course, I could be wrong...
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Old 11-06-2007, 01:19 AM
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Quote:
Originally Posted by [b
Quote[/b] (pmblair @ Nov. 06 2007,12:29)]I'll tell you what... I worked for a newspaper for a while here... normal advertising rates are NOT cheap... I can only imagine that this type of advertising is VERY costly.....

...of course, I could be wrong...
yeah its $150 a month for a 1 by 2 ad in the service directory here
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Old 11-06-2007, 01:55 AM
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I think the paper actually sells this service. Phone books are doing it more and more now too. I have gotten plenty of phone books delivered with stickers on the front covers. Sometimes the stickers are actually magnets, that are slightly glued onto the book!
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Old 11-06-2007, 06:47 AM
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Quote:
Originally Posted by [b
Quote[/b] ]yeah its $150 a month for a 1 by 2 ad in the service directory here
Wow... $150 for a month... how many issues does that go out in over the course of a month?

Quote:
Originally Posted by [b
Quote[/b] ]I think the paper actually sells this service. Phone books are doing it more and more now too. I have gotten plenty of phone books delivered with stickers on the front covers. Sometimes the stickers are actually magnets, that are slightly glued onto the book!
I've seen those, too... and I LOVE that idea... but I KNOW the phonebook is expensive... isn't it?
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