Sticker ad on newspaper?

[Steve]

Have you seen much of this type of advertising? I thought it worked out pretty well and stood out. This gutter cleaning service gets their stickers attached to the newspaper right at the peak of fall when the leaves are coming down. It is located on the front page at the top right. Maybe if you are looking to market such a service, this marketing idea could be helpful. You could also do this to advertise your fall lawn care leaf cleanup services.

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[Steve]

Lawn care business tips

Check out their trucks nice and bright orange. They really stand out don't they?

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[Steve]

They actually make seamless gutters right from the back of their truck here.

[landonkade]

Originally Posted by [b

Quote[/b] (Team Gopher @ Nov. 05 2007,12:16)]Have you seen much of this type of advertising? I thought it worked out pretty well and stood out.

This gutter cleaning service gets their stickers attached to the newspaper right at the peak of fall when the leaves are coming down. It is located on the front page at the top right.

Maybe if you are looking to market such a service, this marketing idea could be helpful. You could also do this to advertise your fall lawn care leaf cleanup services.

seems like a really good idea, right in the people face when they pick it up. Also eye catching being orange and the trucks. If the papers are on a stand in stores and i seen a bright orange sticker, i would be "what is that" and check it out,lol. I'll see if my local newspaper can do something like that for the fall cleanups or something.

bright nasty colors stand out the most i think,lol

haha looks like they just slapped it on there, I think they must have...

I love the trucks though...but that's what I should do, get a logo somehow and throw it on a sticker and just throw it everywhere!! Then blame it on teenagers, LOL!! Hand them out at events, etc. Everyone always loves a free sticker...dunno why....must be stuck in our head from childhood.

I'll tell you what... I worked for a newspaper for a while here... normal advertising rates are NOT cheap... I can only imagine that this type of advertising is VERY costly.....

...of course, I could be wrong...

[landonkade]

Originally Posted by [b

Quote[/b] (pmblair @ Nov. 06 2007,12:29)]I'll tell you what... I worked for a newspaper for a while here... normal advertising rates are NOT cheap... I can only imagine that this type of advertising is VERY costly.....

...of course, I could be wrong...

yeah its $150 a month for a 1 by 2 ad in the service directory here

[Steve]

I think the paper actually sells this service. Phone books are doing it more and more now too. I have gotten plenty of phone books delivered with stickers on the front covers. Sometimes the stickers are actually magnets, that are slightly glued onto the book!

Originally Posted by [b

Quote[/b] ]yeah its $150 a month for a 1 by 2 ad in the service directory here

Wow... $150 for a month... how many issues does that go out in over the course of a month?

Originally Posted by [b

Quote[/b] ]I think the paper actually sells this service. Phone books are doing it more and more now too. I have gotten plenty of phone books delivered with stickers on the front covers. Sometimes the stickers are actually magnets, that are slightly glued onto the book!

I've seen those, too... and I LOVE that idea... but I KNOW the phonebook is expensive... isn't it?