You can tell she had a great photographer take some great pictures and then hand them off to a great web designer.
When you reflect on all this, you should ask yourself, how important is branding? Ultimately, branding is VERY important. Otherwise Ivanka's jewelry would just be any other diamond collection, but now that it is associated with her name, it can command a premium.
Now how can you take this and apply it to your business? Well, think about your brand. What does it stand for? What embodies your brand? Who is leading the charge with your brand? If you show us your website now, are we going to say, WOW no one else has a website that stands out like that! No one promotes themselves like that!
Why can't you be a stand out in your industry? The answer is you can. You just need to use your marketing to make you seem larger than life and that will make your business seem larger than life and ultimately that is what will help you command a premium for your services!