Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Top Of Mind Awareness


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-18-2007, 06:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

I thought this was interesting too. I was on the web site

http://franchise.screenmobile.com/page2.html

and they were discussing the benefits to owning a franchise

2. Market Saturation - The purpose of franchising to work together, to create brand awareness, and eventually top of mind awareness in consumers (TOM.) This can be done in multiple ways. One such method is the pooling of funds on a regional and national level. As a participating franchise you magnify your impact in marketing awareness.

It makes you wonder as you market your business, is one of your goals to achieve Top Of Mind awareness. So when someone thinks of lawn care they immediately think of you.

It's quite a large goal to achieve but I feel it is totally possible.

This is part of the reason why you need to constantly be out there in the public eye with new things you are doing.

What's your take on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-18-2007, 11:16 PM
pmblair
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I think that's the main goal of every business... at least in their area. I know that if someone ever called us and said "You were the first people we thought of for this" that it would absolutely make my day!

Higher customer awareness = higher sales = higher profit!
Reply With Quote
  #3  
Old 10-19-2007, 02:01 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-19-2007, 08:35 AM
pmblair
Guest
 
Posts: n/a
Default

Only one really stands out in my mind... but that's just because I go to church with the owner... lol

Hmm.... how do you create brand awareness? *Get a good logo and stick with it... put it on all of your advertising material... and then use that material a LOT.... fliers, business cards, signs, banners, even newspaper, TV and radio ads... anything to get your name out there... eventually, like the stupid Head-On (Head-On, apply directly to the forehead... Head-On, apply directly to the forehead... Head-On, apply directly to the forehead...) commercials, people will know who you are.... *Then, when you market to them specifically (cold calls, door-to-door visits, etc), they will already be familiar with your services.

High exposure = brand awareness.



Reply With Quote
  #5  
Old 10-19-2007, 08:53 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 32
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
Now that I have my own lawn care company I can think of 2 that stand out. One of them is nothing special. Its just that they are a big company and I see their trucks everywhere I go.
Another one I see I remember because their trucks are all painted yellow and green. It might only be a couple or a alot of them but i remember them because of the paint.
Thats because I'm paying attention to them now.

Before I had my own business none of them stood out to me. And I still don't see any around here that do anything special to stand out.

I'd really like to paint my trucks lime green with some nice advertisement graphics with lime green shirts to match. That way when some one sees me they'll know its me and say - hey, we see that guy all over town. he must do some good work. *There is truck and trailers all over the place around here with people doing lawns. I want to be that one guy that really stands out. I'm going to get a new truck first though.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 10-19-2007, 02:27 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

When you think about this. It's like running for mayor! I mean to get that much attention on you or your business you really need to become a marketing machine and a total self-promoter.

Then think, how many business owners have you ever heard of doing anything that really stood out!

At least to me when I think about it, it's rare.

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-19-2007, 11:46 PM
pmblair
Guest
 
Posts: n/a
Default

I agree with you, Steve. I think it's definately like running for office. You have to do as little work to get as much attention as you can.

Here's another idea I JUST thought about.... if any of you have local public access channels, why not do a 10-15 minute segment every two to four weeks with tips and tricks on homeowner lawn care? Maybe a special about how to identify different grasses and what ones do better in your local areas... Then try to get it aired on the p.a. channel... You'd be helping "Johnny Homeowner" that does their own lawn, but they would also be more likely to look to you when they needed something else done... and then you have the homeowners who hire people to do their lawns.... and business managers and owners...

The advertising possibilities are endless... and you shouldn't even have to pay to air it....
Reply With Quote
  #8  
Old 10-20-2007, 01:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

I had looked into that in the past. At least here they wanted 12 episodes already recorded before they would air a single one!

It would be free to air it but you couldn't discuss anything commercial.

I thought there were way too many restrictions.

But that would be nice ideally.

Maybe these restrictions are different in your area?

I also think with youtube and webpages, all of these things can now be done online with no restrictions.

But you do gotta love the idea of doing a This Old House for lawn care on tv.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-20-2007, 10:41 PM
pmblair
Guest
 
Posts: n/a
Default

I was up early this morning (around 6am) going to my mom-in-law's house to help her set-up for a yard sale... I was listening to a local AM radio station... they had a lawn and garden show on from 7-8am... took callers' questions and comments, talked about their own topics, etc... I thought "Hmmmmmm... Maybe I could get in on THIS gig..." lol
Reply With Quote
  #10  
Old 10-20-2007, 11:52 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]"Hmmmmmm... Maybe I could get in on THIS gig..." lol
What ways were you thinking of it? Do you mean calling in or another thought?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:10 PM
by JLM
82 4,774
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Yesterday 07:39 PM
by SGL1
15 195
Late charge
Simon Abousaada
Yesterday 07:23 PM
Yesterday 07:23 PM
by Simon Abousaada
0 33
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Yesterday 06:35 PM
by phlawncare
6 185
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 05:50 PM
by Matther777
11 243
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 207
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 735
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 132
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 177
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 134
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 134
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 191
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-29-2014 02:25 PM
by Steve
4 186
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 377
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 384
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 224
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 376
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 571
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 139
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 262
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,339
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 448
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 286
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 970
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 266
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 321
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 370
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 265
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,487
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 294
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 205
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 349
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 712
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 573
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 361
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 699
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 254
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 243
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 807
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,129
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 860
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 782
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,468
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,803
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 520
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 427
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 881
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 620
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 643
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,982
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas light service courtesy call credit card customers decorating estimate exmark ferris first truck fundraiser georgia gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:11 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:11 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy