Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Top Of Mind Awareness


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-18-2007, 06:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

I thought this was interesting too. I was on the web site

http://franchise.screenmobile.com/page2.html

and they were discussing the benefits to owning a franchise

2. Market Saturation - The purpose of franchising to work together, to create brand awareness, and eventually top of mind awareness in consumers (TOM.) This can be done in multiple ways. One such method is the pooling of funds on a regional and national level. As a participating franchise you magnify your impact in marketing awareness.

It makes you wonder as you market your business, is one of your goals to achieve Top Of Mind awareness. So when someone thinks of lawn care they immediately think of you.

It's quite a large goal to achieve but I feel it is totally possible.

This is part of the reason why you need to constantly be out there in the public eye with new things you are doing.

What's your take on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-18-2007, 11:16 PM
pmblair
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I think that's the main goal of every business... at least in their area. I know that if someone ever called us and said "You were the first people we thought of for this" that it would absolutely make my day!

Higher customer awareness = higher sales = higher profit!
Reply With Quote
  #3  
Old 10-19-2007, 02:01 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-19-2007, 08:35 AM
pmblair
Guest
 
Posts: n/a
Default

Only one really stands out in my mind... but that's just because I go to church with the owner... lol

Hmm.... how do you create brand awareness? *Get a good logo and stick with it... put it on all of your advertising material... and then use that material a LOT.... fliers, business cards, signs, banners, even newspaper, TV and radio ads... anything to get your name out there... eventually, like the stupid Head-On (Head-On, apply directly to the forehead... Head-On, apply directly to the forehead... Head-On, apply directly to the forehead...) commercials, people will know who you are.... *Then, when you market to them specifically (cold calls, door-to-door visits, etc), they will already be familiar with your services.

High exposure = brand awareness.



Reply With Quote
  #5  
Old 10-19-2007, 08:53 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 33
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
Now that I have my own lawn care company I can think of 2 that stand out. One of them is nothing special. Its just that they are a big company and I see their trucks everywhere I go.
Another one I see I remember because their trucks are all painted yellow and green. It might only be a couple or a alot of them but i remember them because of the paint.
Thats because I'm paying attention to them now.

Before I had my own business none of them stood out to me. And I still don't see any around here that do anything special to stand out.

I'd really like to paint my trucks lime green with some nice advertisement graphics with lime green shirts to match. That way when some one sees me they'll know its me and say - hey, we see that guy all over town. he must do some good work. *There is truck and trailers all over the place around here with people doing lawns. I want to be that one guy that really stands out. I'm going to get a new truck first though.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 10-19-2007, 02:27 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

When you think about this. It's like running for mayor! I mean to get that much attention on you or your business you really need to become a marketing machine and a total self-promoter.

Then think, how many business owners have you ever heard of doing anything that really stood out!

At least to me when I think about it, it's rare.

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-19-2007, 11:46 PM
pmblair
Guest
 
Posts: n/a
Default

I agree with you, Steve. I think it's definately like running for office. You have to do as little work to get as much attention as you can.

Here's another idea I JUST thought about.... if any of you have local public access channels, why not do a 10-15 minute segment every two to four weeks with tips and tricks on homeowner lawn care? Maybe a special about how to identify different grasses and what ones do better in your local areas... Then try to get it aired on the p.a. channel... You'd be helping "Johnny Homeowner" that does their own lawn, but they would also be more likely to look to you when they needed something else done... and then you have the homeowners who hire people to do their lawns.... and business managers and owners...

The advertising possibilities are endless... and you shouldn't even have to pay to air it....
Reply With Quote
  #8  
Old 10-20-2007, 01:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

I had looked into that in the past. At least here they wanted 12 episodes already recorded before they would air a single one!

It would be free to air it but you couldn't discuss anything commercial.

I thought there were way too many restrictions.

But that would be nice ideally.

Maybe these restrictions are different in your area?

I also think with youtube and webpages, all of these things can now be done online with no restrictions.

But you do gotta love the idea of doing a This Old House for lawn care on tv.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-20-2007, 10:41 PM
pmblair
Guest
 
Posts: n/a
Default

I was up early this morning (around 6am) going to my mom-in-law's house to help her set-up for a yard sale... I was listening to a local AM radio station... they had a lawn and garden show on from 7-8am... took callers' questions and comments, talked about their own topics, etc... I thought "Hmmmmmm... Maybe I could get in on THIS gig..." lol
Reply With Quote
  #10  
Old 10-20-2007, 11:52 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]"Hmmmmmm... Maybe I could get in on THIS gig..." lol
What ways were you thinking of it? Do you mean calling in or another thought?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere 667a
acrajchel
Yesterday 10:00 AM
Today 11:21 AM
by Steve
2 52
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 69
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 518
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 389
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 401
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,725
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,464
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 967
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,745
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 109
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,172
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,564
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 160
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 495
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 395
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 356
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 246
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 957
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 376
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 405,998
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 585
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,232
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,448
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 208
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 398
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,065
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 362
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 335
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,798
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 503
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 506
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 465
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 429
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 355
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,747
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 250
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 391
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,132
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 385
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 621
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 426
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 302
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping seo shell shreaded solo sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy