Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Top Of Mind Awareness


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-18-2007, 06:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

I thought this was interesting too. I was on the web site

http://franchise.screenmobile.com/page2.html

and they were discussing the benefits to owning a franchise

2. Market Saturation - The purpose of franchising to work together, to create brand awareness, and eventually top of mind awareness in consumers (TOM.) This can be done in multiple ways. One such method is the pooling of funds on a regional and national level. As a participating franchise you magnify your impact in marketing awareness.

It makes you wonder as you market your business, is one of your goals to achieve Top Of Mind awareness. So when someone thinks of lawn care they immediately think of you.

It's quite a large goal to achieve but I feel it is totally possible.

This is part of the reason why you need to constantly be out there in the public eye with new things you are doing.

What's your take on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-18-2007, 11:16 PM
pmblair
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I think that's the main goal of every business... at least in their area. I know that if someone ever called us and said "You were the first people we thought of for this" that it would absolutely make my day!

Higher customer awareness = higher sales = higher profit!
Reply With Quote
  #3  
Old 10-19-2007, 02:01 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-19-2007, 08:35 AM
pmblair
Guest
 
Posts: n/a
Default

Only one really stands out in my mind... but that's just because I go to church with the owner... lol

Hmm.... how do you create brand awareness? *Get a good logo and stick with it... put it on all of your advertising material... and then use that material a LOT.... fliers, business cards, signs, banners, even newspaper, TV and radio ads... anything to get your name out there... eventually, like the stupid Head-On (Head-On, apply directly to the forehead... Head-On, apply directly to the forehead... Head-On, apply directly to the forehead...) commercials, people will know who you are.... *Then, when you market to them specifically (cold calls, door-to-door visits, etc), they will already be familiar with your services.

High exposure = brand awareness.



Reply With Quote
  #5  
Old 10-19-2007, 08:53 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 33
Posts: 558
Rep Power: 8
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
Now that I have my own lawn care company I can think of 2 that stand out. One of them is nothing special. Its just that they are a big company and I see their trucks everywhere I go.
Another one I see I remember because their trucks are all painted yellow and green. It might only be a couple or a alot of them but i remember them because of the paint.
Thats because I'm paying attention to them now.

Before I had my own business none of them stood out to me. And I still don't see any around here that do anything special to stand out.

I'd really like to paint my trucks lime green with some nice advertisement graphics with lime green shirts to match. That way when some one sees me they'll know its me and say - hey, we see that guy all over town. he must do some good work. *There is truck and trailers all over the place around here with people doing lawns. I want to be that one guy that really stands out. I'm going to get a new truck first though.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 10-19-2007, 02:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

When you think about this. It's like running for mayor! I mean to get that much attention on you or your business you really need to become a marketing machine and a total self-promoter.

Then think, how many business owners have you ever heard of doing anything that really stood out!

At least to me when I think about it, it's rare.

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-19-2007, 11:46 PM
pmblair
Guest
 
Posts: n/a
Default

I agree with you, Steve. I think it's definately like running for office. You have to do as little work to get as much attention as you can.

Here's another idea I JUST thought about.... if any of you have local public access channels, why not do a 10-15 minute segment every two to four weeks with tips and tricks on homeowner lawn care? Maybe a special about how to identify different grasses and what ones do better in your local areas... Then try to get it aired on the p.a. channel... You'd be helping "Johnny Homeowner" that does their own lawn, but they would also be more likely to look to you when they needed something else done... and then you have the homeowners who hire people to do their lawns.... and business managers and owners...

The advertising possibilities are endless... and you shouldn't even have to pay to air it....
Reply With Quote
  #8  
Old 10-20-2007, 01:32 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

I had looked into that in the past. At least here they wanted 12 episodes already recorded before they would air a single one!

It would be free to air it but you couldn't discuss anything commercial.

I thought there were way too many restrictions.

But that would be nice ideally.

Maybe these restrictions are different in your area?

I also think with youtube and webpages, all of these things can now be done online with no restrictions.

But you do gotta love the idea of doing a This Old House for lawn care on tv.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-20-2007, 10:41 PM
pmblair
Guest
 
Posts: n/a
Default

I was up early this morning (around 6am) going to my mom-in-law's house to help her set-up for a yard sale... I was listening to a local AM radio station... they had a lawn and garden show on from 7-8am... took callers' questions and comments, talked about their own topics, etc... I thought "Hmmmmmm... Maybe I could get in on THIS gig..." lol
Reply With Quote
  #10  
Old 10-20-2007, 11:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]"Hmmmmmm... Maybe I could get in on THIS gig..." lol
What ways were you thinking of it? Do you mean calling in or another thought?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I came across this on a...
rootytalbot
Today 11:04 AM
Today 01:06 PM
by Nate10928
1 29
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 11:27 AM
by mattthelawnguy
10 389
Big mowing job
Bradcook21
07-30-2015 03:57 PM
07-31-2015 01:16 PM
by Bradcook21
6 141
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,452
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 60
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 600
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 136
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 254
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 235
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 242
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 396
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 229
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 784
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,965
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 385
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,466
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,430
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,502
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 327
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 464
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 340
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 361
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,761
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,698
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,507
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 363
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 311
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 487
» Popular Tags
accounting ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts door hangers edging employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hardscapes hiring husqvarna hydro invoicing jobs landscape landscape services landscaping lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business ordinance past due per hour charge per hour service plowing profit on employee quickbooks roundup scag secrets to landscaping sell the vision seo shell small engine repair snow plowing solo backpack sprayer sq ft swzt tree tree pics up sell employee walk behind web design website winterization www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy