Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Top Of Mind Awareness


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-18-2007, 06:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

I thought this was interesting too. I was on the web site

http://franchise.screenmobile.com/page2.html

and they were discussing the benefits to owning a franchise

2. Market Saturation - The purpose of franchising to work together, to create brand awareness, and eventually top of mind awareness in consumers (TOM.) This can be done in multiple ways. One such method is the pooling of funds on a regional and national level. As a participating franchise you magnify your impact in marketing awareness.

It makes you wonder as you market your business, is one of your goals to achieve Top Of Mind awareness. So when someone thinks of lawn care they immediately think of you.

It's quite a large goal to achieve but I feel it is totally possible.

This is part of the reason why you need to constantly be out there in the public eye with new things you are doing.

What's your take on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-18-2007, 11:16 PM
pmblair
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I think that's the main goal of every business... at least in their area. I know that if someone ever called us and said "You were the first people we thought of for this" that it would absolutely make my day!

Higher customer awareness = higher sales = higher profit!
Reply With Quote
  #3  
Old 10-19-2007, 02:01 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-19-2007, 08:35 AM
pmblair
Guest
 
Posts: n/a
Default

Only one really stands out in my mind... but that's just because I go to church with the owner... lol

Hmm.... how do you create brand awareness? *Get a good logo and stick with it... put it on all of your advertising material... and then use that material a LOT.... fliers, business cards, signs, banners, even newspaper, TV and radio ads... anything to get your name out there... eventually, like the stupid Head-On (Head-On, apply directly to the forehead... Head-On, apply directly to the forehead... Head-On, apply directly to the forehead...) commercials, people will know who you are.... *Then, when you market to them specifically (cold calls, door-to-door visits, etc), they will already be familiar with your services.

High exposure = brand awareness.



Reply With Quote
  #5  
Old 10-19-2007, 08:53 AM
FourSeasons FourSeasons is offline
Members
 
Join Date: Sep 2007
Age: 31
Posts: 558
Rep Power: 7
FourSeasons
Default

Quote:
Originally Posted by [b
Quote[/b] ]When you think of lawn care on your area, does a certain name come to mind first?

What kinds of things does that company do to create such brand awareness?
Now that I have my own lawn care company I can think of 2 that stand out. One of them is nothing special. Its just that they are a big company and I see their trucks everywhere I go.
Another one I see I remember because their trucks are all painted yellow and green. It might only be a couple or a alot of them but i remember them because of the paint.
Thats because I'm paying attention to them now.

Before I had my own business none of them stood out to me. And I still don't see any around here that do anything special to stand out.

I'd really like to paint my trucks lime green with some nice advertisement graphics with lime green shirts to match. That way when some one sees me they'll know its me and say - hey, we see that guy all over town. he must do some good work. *There is truck and trailers all over the place around here with people doing lawns. I want to be that one guy that really stands out. I'm going to get a new truck first though.
__________________
Rob
Green Image Lawn & Landscape

\"If you don't feel the same way about Friday nights as you do Sunday nights, then you are not doing the right thing.\"
Reply With Quote
  #6  
Old 10-19-2007, 02:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

When you think about this. It's like running for mayor! I mean to get that much attention on you or your business you really need to become a marketing machine and a total self-promoter.

Then think, how many business owners have you ever heard of doing anything that really stood out!

At least to me when I think about it, it's rare.

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-19-2007, 11:46 PM
pmblair
Guest
 
Posts: n/a
Default

I agree with you, Steve. I think it's definately like running for office. You have to do as little work to get as much attention as you can.

Here's another idea I JUST thought about.... if any of you have local public access channels, why not do a 10-15 minute segment every two to four weeks with tips and tricks on homeowner lawn care? Maybe a special about how to identify different grasses and what ones do better in your local areas... Then try to get it aired on the p.a. channel... You'd be helping "Johnny Homeowner" that does their own lawn, but they would also be more likely to look to you when they needed something else done... and then you have the homeowners who hire people to do their lawns.... and business managers and owners...

The advertising possibilities are endless... and you shouldn't even have to pay to air it....
Reply With Quote
  #8  
Old 10-20-2007, 01:32 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

I had looked into that in the past. At least here they wanted 12 episodes already recorded before they would air a single one!

It would be free to air it but you couldn't discuss anything commercial.

I thought there were way too many restrictions.

But that would be nice ideally.

Maybe these restrictions are different in your area?

I also think with youtube and webpages, all of these things can now be done online with no restrictions.

But you do gotta love the idea of doing a This Old House for lawn care on tv.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-20-2007, 10:41 PM
pmblair
Guest
 
Posts: n/a
Default

I was up early this morning (around 6am) going to my mom-in-law's house to help her set-up for a yard sale... I was listening to a local AM radio station... they had a lawn and garden show on from 7-8am... took callers' questions and comments, talked about their own topics, etc... I thought "Hmmmmmm... Maybe I could get in on THIS gig..." lol
Reply With Quote
  #10  
Old 10-20-2007, 11:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]"Hmmmmmm... Maybe I could get in on THIS gig..." lol
What ways were you thinking of it? Do you mean calling in or another thought?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I Got Taken...,
Dan Tanner
Today 06:26 AM
Today 11:39 AM
by kslawn
1 30
new to this forum!
mower13126
Yesterday 07:37 PM
Today 11:32 AM
by kslawn
1 38
REO calling
Dan Tanner
04-16-2014 05:03 PM
Today 11:17 AM
by kslawn
11 223
this mower is driving me...
boog
04-17-2014 12:07 PM
Today 10:59 AM
by kslawn
4 114
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Today 10:29 AM
by stevef1201
6 205
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 10:25 AM
by grassdoctore
12 343
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
Today 09:06 AM
by jimmiemenon
18 6,730
Customers droping like...
goodtimez
Yesterday 09:53 AM
Today 08:09 AM
by CDLAWNCARE
7 137
Back for this year
xandrew245x
02-21-2014 04:30 PM
Today 07:59 AM
by xandrew245x
14 849
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Today 07:49 AM
by CDLAWNCARE
4 123
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 04:22 AM
by Tekeda1
17 356
2.5 acre mowing
xandrew245x
Yesterday 06:55 AM
Yesterday 08:57 PM
by xandrew245x
6 111
Best Bulk Mulch delivery...
Steven Virgadamo
Yesterday 09:52 AM
Yesterday 05:34 PM
by Steve
2 56
Steve Virgadamo,...
Steven Virgadamo
Yesterday 09:49 AM
Yesterday 05:08 PM
by Steve
2 53
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 04:51 PM
by Steve
3 89
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 04:47 PM
by Steve
5 179
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:41 PM
by Steve
31 1,046
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
Yesterday 04:39 PM
by Steve
9 199
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Yesterday 04:04 PM
by stevef1201
10 193
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 03:59 PM
by stevef1201
6 170
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 601
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 719
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 99
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 269
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 87
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 599
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 224
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 166
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 301
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 202
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 102
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,482
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 426
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 330
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 428
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 170
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 411
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 113
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 235
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 107
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 192
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,590
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 321
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 332
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 164
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 136
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 134
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 302
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,010
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 127
» Popular Tags
4wd 34'' aerator bid charge christmas light hanging christmas lighting color jet courtesy call credit card processing cultivation customers decorating echo ecosymbiosis escrow exmark ferris first truck florida flower bed cultivation price fs90r fundraiser gopherhaul grass gravely holiday holiday lighting honda how much to charge introduction lawn care lawn care business book lawn care business show lawn service leaf removal lighting marketing mechanic mowing mowing clarksville mulch native plants new buisness new business online classifieds organize outdoor environments payday pb500t podcast reo requests riding mower rotating scag season seo social media starting a business start up lawn care business steve stihl top dresser toro trailer truck turfgrass consulting walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy