Now this could be a great way to reach out to people in your area. What if you formed a civic beautification group. You could create a section on your site where you could show different parts of the town that need improvement and you could look for volunteers to help.
You could also get in touch with the town to find out which projects are on their to do list. List these projects and ask others to get involved. Ask other civic groups as well to get involved. At the end of the year you could have awards and give them out to those people in the town who really helped out.
It could really position you and your company as the go to company in your town. This would allow you to make contacts in town and also give back to your community.
This is something that you could totally put together no matter what level you are at!
I have already been doing this on my own. For the city, I have been working on our Mall Strip. That what we call out main street through town. I went out sunday eve and reset all the small oaks cause the string they used to set them with was broken and the trees were all leaning .