Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Self promotion example


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2007, 01:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

There is an article at CNN which talks about a traumatic experience, a 37 year old woman Helen Smith, dealt with. How her job gave her a heart attack.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2007, 01:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
The article discusses what created the high stress load she was dealing with and then how she later relieved it.

Within the article, a link to her blog was included.

http://drhelen.blogspot.com/

Now as you read her article and you find yourself relating to her and want to learn more from her, you can then read more at her blog. In fact, you could actually Hire Dr. Helen, you see she is a forensic psychologist in Knoxville, Tennessee.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2007, 01:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

Now how does all of that help us?

Well, our stories are a great way to sell ourselves and our services.

We surround ourselves with people we feel comfortable with. We buy from people we are comfortable with.

So isn't it amazing that we can take a tumultuous episode from our lives and actually make it into a positive?

Another great thing about expressing yourself is that it attracts others who find themselves in similar situations as you or who have gone through similar situations as we have seen right here on our forum. Then we can build a support group which helps us not feel so all alone and empowers us to push ever forwards!

I know we have been talking a lot about this in the forum lately, and I wanted to share an example of this in use in today's news.

Any thoughts on all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2007, 04:00 PM
pmblair
Guest
 
Posts: n/a
Default

I have always found that letting the customer know a personal detail or two helps them feel more at ease with you. Be their friend. Let them be your's. Who knows? They may not need your services, but they may know someone who does... or maybe they DO need your services... chances are, you'll have a better chance getting their business because you are friendly and the other guys won't because they're too "rigid" and only trying to sell their services. SELL YOURSELF... your services will sell themselves as well.
Reply With Quote
  #5  
Old 10-11-2007, 06:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

Good points!

Do you think with lawn care, since it is a personal service, where you have people coming over to your property, that a lawn care business who promotes the owner actually position themselves better than the lawn care operation that doesn't?

Will such a positioning lead to more sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-11-2007, 08:44 PM
pmblair
Guest
 
Posts: n/a
Default

I think it does. I used to promote my web design business the same way we'll promote the lawn care / prassure washing business - When you call, you'll be talking to the owner(s). When you get your service (for a while, at least) you'll be getting it done by the owner(s). ...and when we get so big that we have to hire crews, then the owner(s) will be the ones coming out to do your monthly or quarterly inspections and talk with you face to face about any issues you may have.

I know that in every job I've ever worked, I enjoyed the job a lot more when I actually got to meet the owner(s) and talk with them face to face... so why wouldn't a customer like to get personal attention in some form or another from the business owner? ... especially if it's the business owner that's taking the initiative to make sure his clients are happy.

Thoughts?
Reply With Quote
  #7  
Old 10-11-2007, 09:35 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

I think everything you are saying is ideally the way to do it.

Many times it seems small businesses start to falter when the owner can't extract themselves from the day to day management and rise above it to see where they are going.

It's like the saying 'work on your business not in your business.'
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-11-2007, 09:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

Have you read the book the e-myth yet? It's a great book for new small business owners and it is a pretty quick read.

It talks about such topics as the entrepreneurial myth. Fascinating stuff!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Win a FREE website
BugmanGA
11-09-2016 05:14 PM
Yesterday 05:43 PM
by DLC123
9 469
DG or Angel Mix?
Jmoney
11-19-2016 12:02 AM
11-25-2016 12:43 PM
by Steve
4 230
Introductiion
carrie palmer
11-22-2016 06:45 AM
11-22-2016 11:21 PM
by Chilehead
2 497
Say Hello !!!
Steve
03-19-2007 11:18 AM
11-22-2016 12:02 PM
by Steve
1,266 450,712
Web development for Lawn...
ProSvit
11-19-2016 05:32 PM
11-19-2016 09:05 PM
by Just for Cuts
1 244
Need help bidding
Pavia's Lawn Care
02-13-2009 07:39 PM
11-17-2016 05:58 PM
by Steve
12 3,894
Best selling lawn care...
Steve
11-11-2016 12:18 PM
11-11-2016 12:18 PM
by Steve
0 456
I have a new show!
Chilehead
09-19-2016 06:50 PM
11-10-2016 09:42 PM
by BugmanGA
8 2,395
What will be different...
Steve
11-09-2016 11:16 AM
11-10-2016 09:07 AM
by Chilehead
1 945
fliers
joshp
08-19-2016 03:23 PM
11-03-2016 06:16 AM
by Just for Cuts
13 9,474
Just got on board
Silverlane
10-30-2016 11:14 PM
11-02-2016 04:05 AM
by Silverlane
6 1,678
Using FB for Ad campaign
Silverlane
11-01-2016 02:14 AM
11-02-2016 04:01 AM
by Silverlane
3 1,751
Enter to win Free...
arthur712
09-25-2016 11:28 AM
11-01-2016 09:20 PM
by arthur712
2 1,986
Best Truck/Trailer...
Hedgemaster
02-20-2011 01:08 AM
11-01-2016 09:13 PM
by arthur712
13 8,204
Been here for a while
ttmoney
01-29-2014 05:49 PM
10-12-2016 09:57 AM
by Steve
3 1,799
Any successful one man...
WarriorLandscapingCAN
09-26-2016 06:04 AM
10-06-2016 05:07 PM
by WarriorLandscapingCAN
9 1,049
Is there a sticky about...
WarriorLandscapingCAN
10-03-2016 06:08 PM
10-04-2016 09:50 AM
by Steve
1 336
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
09-30-2016 11:49 AM
by AKDave
6 6,423
Define Successful
Fireman Gus
05-10-2012 05:12 PM
09-30-2016 11:39 AM
by AKDave
12 5,972
A quick Intro
BLE
08-14-2016 05:17 PM
09-29-2016 12:53 AM
by myrlage
3 1,812
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 887
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 839
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 1,383
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 2,250
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 1,296
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 2,281
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 1,043
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 1,730
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 4,826
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 1,426
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 1,504
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 1,397
My Invention
biglee
01-11-2015 07:51 PM
08-31-2016 02:47 PM
by Steve
21 4,112
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,425
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 1,706
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-27-2016 10:51 AM
by Steve
7 2,731
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
08-25-2016 12:55 PM
by Steve
19 3,121
Looking for new host
Just for Cuts
11-26-2015 07:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 2,601
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 14,529
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 1,789
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 1,633
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 1,578
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 1,449
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 1,532
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 1,399
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 1,354
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 1,344
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 1,213
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 7,408
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 20,825
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping design company landscaping richmond va lawn lawncare lawn care business book lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:54 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:54 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy