Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Self promotion example


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2007, 01:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,947
Rep Power: 10
Steve has disabled reputation
Default

There is an article at CNN which talks about a traumatic experience, a 37 year old woman Helen Smith, dealt with. How her job gave her a heart attack.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2007, 01:36 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,947
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
The article discusses what created the high stress load she was dealing with and then how she later relieved it.

Within the article, a link to her blog was included.

http://drhelen.blogspot.com/

Now as you read her article and you find yourself relating to her and want to learn more from her, you can then read more at her blog. In fact, you could actually Hire Dr. Helen, you see she is a forensic psychologist in Knoxville, Tennessee.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2007, 01:39 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,947
Rep Power: 10
Steve has disabled reputation
Default

Now how does all of that help us?

Well, our stories are a great way to sell ourselves and our services.

We surround ourselves with people we feel comfortable with. We buy from people we are comfortable with.

So isn't it amazing that we can take a tumultuous episode from our lives and actually make it into a positive?

Another great thing about expressing yourself is that it attracts others who find themselves in similar situations as you or who have gone through similar situations as we have seen right here on our forum. Then we can build a support group which helps us not feel so all alone and empowers us to push ever forwards!

I know we have been talking a lot about this in the forum lately, and I wanted to share an example of this in use in today's news.

Any thoughts on all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2007, 04:00 PM
pmblair
Guest
 
Posts: n/a
Default

I have always found that letting the customer know a personal detail or two helps them feel more at ease with you. Be their friend. Let them be your's. Who knows? They may not need your services, but they may know someone who does... or maybe they DO need your services... chances are, you'll have a better chance getting their business because you are friendly and the other guys won't because they're too "rigid" and only trying to sell their services. SELL YOURSELF... your services will sell themselves as well.
Reply With Quote
  #5  
Old 10-11-2007, 06:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,947
Rep Power: 10
Steve has disabled reputation
Default

Good points!

Do you think with lawn care, since it is a personal service, where you have people coming over to your property, that a lawn care business who promotes the owner actually position themselves better than the lawn care operation that doesn't?

Will such a positioning lead to more sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-11-2007, 08:44 PM
pmblair
Guest
 
Posts: n/a
Default

I think it does. I used to promote my web design business the same way we'll promote the lawn care / prassure washing business - When you call, you'll be talking to the owner(s). When you get your service (for a while, at least) you'll be getting it done by the owner(s). ...and when we get so big that we have to hire crews, then the owner(s) will be the ones coming out to do your monthly or quarterly inspections and talk with you face to face about any issues you may have.

I know that in every job I've ever worked, I enjoyed the job a lot more when I actually got to meet the owner(s) and talk with them face to face... so why wouldn't a customer like to get personal attention in some form or another from the business owner? ... especially if it's the business owner that's taking the initiative to make sure his clients are happy.

Thoughts?
Reply With Quote
  #7  
Old 10-11-2007, 09:35 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,947
Rep Power: 10
Steve has disabled reputation
Default

I think everything you are saying is ideally the way to do it.

Many times it seems small businesses start to falter when the owner can't extract themselves from the day to day management and rise above it to see where they are going.

It's like the saying 'work on your business not in your business.'
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-11-2007, 09:36 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,947
Rep Power: 10
Steve has disabled reputation
Default

Have you read the book the e-myth yet? It's a great book for new small business owners and it is a pretty quick read.

It talks about such topics as the entrepreneurial myth. Fascinating stuff!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
Today 04:45 PM
by lawngawd7
9 278
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
Today 04:34 PM
by Crossett73
91 33,650
Hello from Alabama
pruzilla
Yesterday 01:20 PM
Today 08:14 AM
by pruzilla
2 40
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 62
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 49
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,759
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 69
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 196
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 105
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 177
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 110
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 434,713
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 149
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 133
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 180
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 377
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 152
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 418
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,507
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 145
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 168
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 284
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 287
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 329
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:47 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:47 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy