Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Self promotion example


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2007, 02:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

There is an article at CNN which talks about a traumatic experience, a 37 year old woman Helen Smith, dealt with. How her job gave her a heart attack.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2007, 02:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
The article discusses what created the high stress load she was dealing with and then how she later relieved it.

Within the article, a link to her blog was included.

http://drhelen.blogspot.com/

Now as you read her article and you find yourself relating to her and want to learn more from her, you can then read more at her blog. In fact, you could actually Hire Dr. Helen, you see she is a forensic psychologist in Knoxville, Tennessee.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2007, 02:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Now how does all of that help us?

Well, our stories are a great way to sell ourselves and our services.

We surround ourselves with people we feel comfortable with. We buy from people we are comfortable with.

So isn't it amazing that we can take a tumultuous episode from our lives and actually make it into a positive?

Another great thing about expressing yourself is that it attracts others who find themselves in similar situations as you or who have gone through similar situations as we have seen right here on our forum. Then we can build a support group which helps us not feel so all alone and empowers us to push ever forwards!

I know we have been talking a lot about this in the forum lately, and I wanted to share an example of this in use in today's news.

Any thoughts on all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2007, 05:00 PM
pmblair
Guest
 
Posts: n/a
Default

I have always found that letting the customer know a personal detail or two helps them feel more at ease with you. Be their friend. Let them be your's. Who knows? They may not need your services, but they may know someone who does... or maybe they DO need your services... chances are, you'll have a better chance getting their business because you are friendly and the other guys won't because they're too "rigid" and only trying to sell their services. SELL YOURSELF... your services will sell themselves as well.
Reply With Quote
  #5  
Old 10-11-2007, 07:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Good points!

Do you think with lawn care, since it is a personal service, where you have people coming over to your property, that a lawn care business who promotes the owner actually position themselves better than the lawn care operation that doesn't?

Will such a positioning lead to more sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-11-2007, 09:44 PM
pmblair
Guest
 
Posts: n/a
Default

I think it does. I used to promote my web design business the same way we'll promote the lawn care / prassure washing business - When you call, you'll be talking to the owner(s). When you get your service (for a while, at least) you'll be getting it done by the owner(s). ...and when we get so big that we have to hire crews, then the owner(s) will be the ones coming out to do your monthly or quarterly inspections and talk with you face to face about any issues you may have.

I know that in every job I've ever worked, I enjoyed the job a lot more when I actually got to meet the owner(s) and talk with them face to face... so why wouldn't a customer like to get personal attention in some form or another from the business owner? ... especially if it's the business owner that's taking the initiative to make sure his clients are happy.

Thoughts?
Reply With Quote
  #7  
Old 10-11-2007, 10:35 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

I think everything you are saying is ideally the way to do it.

Many times it seems small businesses start to falter when the owner can't extract themselves from the day to day management and rise above it to see where they are going.

It's like the saying 'work on your business not in your business.'
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-11-2007, 10:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Have you read the book the e-myth yet? It's a great book for new small business owners and it is a pretty quick read.

It talks about such topics as the entrepreneurial myth. Fascinating stuff!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much do you up sell...
Essex Groundskeeping
Yesterday 07:13 PM
Yesterday 07:55 PM
by jrs.landscaping
1 37
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 07:46 PM
by ExtremeLawncareServices
21 2,351
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 07:40 PM
by Just for Cuts
12 238
This sucks...
Matther777
09-18-2014 05:56 PM
Yesterday 11:56 AM
by achri12
15 3,119
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 498
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-22-2014 10:01 PM
by Just for Cuts
3 124
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-22-2014 05:56 PM
by AGPS
9 297
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-22-2014 02:42 PM
by stevef1201
22 6,123
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-21-2014 09:48 PM
by ExtremeLawncareServices
174 13,983
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-21-2014 09:38 PM
by TRV
6 1,270
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-21-2014 09:33 PM
by TRV
3 153
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-21-2014 08:02 PM
by stevef1201
4 316
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-21-2014 07:05 PM
by acrajchel
13 375
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 110
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-21-2014 06:32 PM
by Steve
7 213
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-21-2014 06:07 PM
by acrajchel
15 475
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 938
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 481
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,844
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,442
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,186
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 761
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 526
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 465
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 319
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,361
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 249
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 511
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,595
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,706
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,824
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,679
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 420
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 618
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 324
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 380
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,330
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 602
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 506
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 341
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 306
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 319
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 562
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 365
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 421
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 456
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 647
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 555
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 860
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,187
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying bid billy goat brushcutter blades bush charge christmas decorating deliquentaccounts ditches employee problems equipment rental estimate exmark ferris first truck foreman georgia gopherhaul gravely how much to charge how to bid husqvarna hydraulic installation introduction kawasaki landscape services lawn lawn care lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo marketing mulch mulch price new business new mower ordinance per hour charge podcast profit on employee redmax reo running a business scag v-ride seo shreaded snow snow plowing starting a business start up lawn care business steep lawns steve toro tractor auger trailer trimmer rack truck new used landscape walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:57 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:57 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy