Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

"About Us" in marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-10-2007, 03:34 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

For those of you who really have a descriptive 'about us' section in your marketing material, can you share with us your reflections on how that has effected your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-10-2007, 03:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here is a great example of what I am talking about. Our friend Patrick runs a lawn care business and a website/graphic design business.

http://www.blairprod.com/

Here in his 'about us' section he talks about how his daughter's needs brought him to becoming an entrepreneur.

Here is a website he created to talk about his daughter http://www.maggiblair.com.

Patrick can you share with us any reflections you have had on having such a descriptive 'about us' section? How has that effected your business?

Would you suggest other business owners share their story of how they came to become business owners as well?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-10-2007, 05:16 PM
pmblair
Guest
 
Posts: n/a
Default

Well, I would say that the About Us section on any website should have the business' roots in it.... how they first started and why... "I was sick of working for someone else" is even a good start.

For me, personally, when people visit www.BlairProd.com (Blair Productions), they read the About Us portion and get a little bit of an idea why we started... then from there, they can check out more about my daughter. They get an understanding of what we go through on a daily basis with her... and knowing all that and that we're running our own business(es), they really get a good understanding. I have had people request quotes from me and tell me what an amazing family we must be.

I encourage EVERYONE to write a PERSONAL "how we started" About Us page. You'll be surprised how many people who visit your site will comment to you about it.
Reply With Quote
  #4  
Old 10-10-2007, 05:34 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Did you ever pass your story on to your local paper by the way? I would think that could bring in much more business.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-10-2007, 11:18 PM
pmblair
Guest
 
Posts: n/a
Default

Oh yeah... well, it wasn't to actually promote the business (Blair Productions), but it got a mention.

Read the story here.

We'll probably be getting another article in sometime before spring for the purpose of promoting the business. Plus, I worked for the Citizen newspaper for a while, so I get FREE classified ads.
Reply With Quote
  #6  
Old 10-11-2007, 09:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Here is a screen capture of the article.

Patrick,

Could you tell us a little how you got your article published? What steps do you suggest a lawn care operator take?

Also, what kind of reaction did you find once your article was published?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-11-2007, 03:16 PM
pmblair
Guest
 
Posts: n/a
Default

Well, here was the situation: My daughter needed a wheelchair, but insurance wasn't going to cover all of it. We were left with $2,000 to pay BEFORE they would even order it. So we put on a comedy benefit show to raise money. We have a dear friend who is an actor. He came into town and participated. So with his celebrity status, the community service acts of a local improv comedy troup and a touching story about our little girl, the newspaper just ate it up when my wife called them. Now there was just a small blurb about the business in there, but we instantly got 3 clients in a month off that article. ...and one lady DOUBLED what I quoted her for her site just to help us out.

Here's a good suggestion:
All you guys out there who want more customers, sponsor something for charity. Let's use a comedy show for example. Find local comedians (GOOD ones) and ask them to donate their time for the charity. Ask a local bar or tavern to donate space to use for the show. Tell them you'll be bringing in TONS of customers for them with this show. Next, pick a GOOD charity (something to do with battered women, children, or cancer patients is usually good) to donate the proceeds to... and Finally, call your local newspaper(s) to tell them about it. If they don't want to send someone to meet with you to write it, then write it yourself and send it to them. ....or send it to them afterwards with a photo from the evenings events. Make sure in the article to promote your business a little (don't overdo it).

I GUARANTEE that people will call you.
Reply With Quote
  #8  
Old 10-11-2007, 04:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

You have some great ideas.

You could keep your eyes open for situations that call for assistance. For example, someone is injured in a car accident and has no medical insurance.

You can contact them, especially if you know them, and offer to put together a benefit for them. Offer to do it for free. You will however, create a lot of good will for yourself and your business by doing such good deeds.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-11-2007, 04:06 PM
pmblair
Guest
 
Posts: n/a
Default

Bingo! That's a great example!
Reply With Quote
  #10  
Old 10-11-2007, 04:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Did this article come out before you had your lawn care business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
Yesterday 11:49 AM
by AKDave
6 526
Define Successful
Fireman Gus
05-10-2012 05:12 PM
Yesterday 11:39 AM
by AKDave
12 5,522
Any successful one man...
WarriorLandscapingCAN
09-26-2016 06:04 AM
Yesterday 11:22 AM
by AKDave
5 222
Say Hello !!!
Steve
03-19-2007 11:18 AM
09-29-2016 01:01 AM
by myrlage
1,256 444,113
A quick Intro
BLE
08-14-2016 05:17 PM
09-29-2016 12:53 AM
by myrlage
3 1,290
Enter to win Free...
arthur712
09-25-2016 11:28 AM
09-26-2016 05:41 PM
by Steve
1 187
I have a new show!
Chilehead
09-19-2016 06:50 PM
09-23-2016 05:45 AM
by Chilehead
7 272
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 283
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 294
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 768
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 1,474
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 640
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 1,545
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 426
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 1,065
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 915
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 757
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 882
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 850
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:48 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:48 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy