Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

"About Us" in marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-10-2007, 03:34 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

For those of you who really have a descriptive 'about us' section in your marketing material, can you share with us your reflections on how that has effected your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-10-2007, 03:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here is a great example of what I am talking about. Our friend Patrick runs a lawn care business and a website/graphic design business.

http://www.blairprod.com/

Here in his 'about us' section he talks about how his daughter's needs brought him to becoming an entrepreneur.

Here is a website he created to talk about his daughter http://www.maggiblair.com.

Patrick can you share with us any reflections you have had on having such a descriptive 'about us' section? How has that effected your business?

Would you suggest other business owners share their story of how they came to become business owners as well?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-10-2007, 05:16 PM
pmblair
Guest
 
Posts: n/a
Default

Well, I would say that the About Us section on any website should have the business' roots in it.... how they first started and why... "I was sick of working for someone else" is even a good start.

For me, personally, when people visit www.BlairProd.com (Blair Productions), they read the About Us portion and get a little bit of an idea why we started... then from there, they can check out more about my daughter. They get an understanding of what we go through on a daily basis with her... and knowing all that and that we're running our own business(es), they really get a good understanding. I have had people request quotes from me and tell me what an amazing family we must be.

I encourage EVERYONE to write a PERSONAL "how we started" About Us page. You'll be surprised how many people who visit your site will comment to you about it.
Reply With Quote
  #4  
Old 10-10-2007, 05:34 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Did you ever pass your story on to your local paper by the way? I would think that could bring in much more business.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-10-2007, 11:18 PM
pmblair
Guest
 
Posts: n/a
Default

Oh yeah... well, it wasn't to actually promote the business (Blair Productions), but it got a mention.

Read the story here.

We'll probably be getting another article in sometime before spring for the purpose of promoting the business. Plus, I worked for the Citizen newspaper for a while, so I get FREE classified ads.
Reply With Quote
  #6  
Old 10-11-2007, 09:35 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Here is a screen capture of the article.

Patrick,

Could you tell us a little how you got your article published? What steps do you suggest a lawn care operator take?

Also, what kind of reaction did you find once your article was published?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-11-2007, 03:16 PM
pmblair
Guest
 
Posts: n/a
Default

Well, here was the situation: My daughter needed a wheelchair, but insurance wasn't going to cover all of it. We were left with $2,000 to pay BEFORE they would even order it. So we put on a comedy benefit show to raise money. We have a dear friend who is an actor. He came into town and participated. So with his celebrity status, the community service acts of a local improv comedy troup and a touching story about our little girl, the newspaper just ate it up when my wife called them. Now there was just a small blurb about the business in there, but we instantly got 3 clients in a month off that article. ...and one lady DOUBLED what I quoted her for her site just to help us out.

Here's a good suggestion:
All you guys out there who want more customers, sponsor something for charity. Let's use a comedy show for example. Find local comedians (GOOD ones) and ask them to donate their time for the charity. Ask a local bar or tavern to donate space to use for the show. Tell them you'll be bringing in TONS of customers for them with this show. Next, pick a GOOD charity (something to do with battered women, children, or cancer patients is usually good) to donate the proceeds to... and Finally, call your local newspaper(s) to tell them about it. If they don't want to send someone to meet with you to write it, then write it yourself and send it to them. ....or send it to them afterwards with a photo from the evenings events. Make sure in the article to promote your business a little (don't overdo it).

I GUARANTEE that people will call you.
Reply With Quote
  #8  
Old 10-11-2007, 04:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

You have some great ideas.

You could keep your eyes open for situations that call for assistance. For example, someone is injured in a car accident and has no medical insurance.

You can contact them, especially if you know them, and offer to put together a benefit for them. Offer to do it for free. You will however, create a lot of good will for yourself and your business by doing such good deeds.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-11-2007, 04:06 PM
pmblair
Guest
 
Posts: n/a
Default

Bingo! That's a great example!
Reply With Quote
  #10  
Old 10-11-2007, 04:12 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Did this article come out before you had your lawn care business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
raking leaves ?
robert8509
Today 09:19 PM
Today 09:19 PM
by robert8509
0 10
hey everyone
robert8509
Today 08:16 PM
Today 08:16 PM
by robert8509
0 21
Leaf Box & Loader Set...
ringahding1
Yesterday 06:20 AM
Today 06:51 PM
by Matther777
4 168
Pda
stevef1201
10-18-2014 02:05 PM
Today 04:49 PM
by WesleySnips
3 271
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 01:47 PM
by The Hunter
3 425
Dealing With Gas Can...
Mr. Mow
Yesterday 01:41 PM
Today 01:39 PM
by Steve
5 174
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:33 PM
by Steve
9 735
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Today 01:27 PM
by Steve
6 362
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 01:23 PM
by Steve
3 332
Hi Steve From West...
Mr. Mow
Yesterday 01:59 PM
Today 01:19 PM
by Steve
1 108
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 01:17 PM
by Steve
9 273
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 08:51 AM
by ringahding1
12 1,470
first year update
cmdlawncare
08-12-2014 05:41 PM
Today 07:47 AM
by ringahding1
4 1,293
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 01:36 PM
by Mr. Mow
16 617
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Yesterday 01:26 PM
by stevef1201
11 466
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:19 PM
by ExtremeLawncareServices
158 11,322
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Yesterday 01:04 PM
by SGL1
4 227
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,774
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,282
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 194
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 265
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 708
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,154
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 448
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 285
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 632
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 930
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,287
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 661
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,067
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 377
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,472
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,489
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,573
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 514
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 675
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 514
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 864
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,497
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 825
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,637
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,052
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 956
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 600
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 587
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,123
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,999
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,635
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 839
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 818
» Popular Tags
2wd 4x4 aerocore apartment bid auger billy goat brushcutter bush care charge deliquentaccounts equipment rental exmark ferris foreman four wheel drive fundraiser gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business marketing mowing mulch mulch estimate new buisness ordinance podcast property management company pto push versus ride redmax scag scripts seo shreaded sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walk behind walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:22 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:22 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy