Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing by billboard?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-01-2007, 09:03 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-02-2007, 10:47 AM
SerranoLandscaping
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
it looks very expensive.
Reply With Quote
  #3  
Old 10-02-2007, 10:58 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (SerranoLandscaping @ Oct. 02 2007,11:47)]it looks very expensive.
IT IS!!!
I know people who have spent over $30K and that wasnt for very long (less than 1 year).

Much better place to advertise is with a wrap on your trailer or truck. Cheaper, lasts longer, and it moves!
Gets a lot of attention.
Reply With Quote
  #4  
Old 10-02-2007, 11:03 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Oct. 01 2007,10:03)]I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
IMO...a waste of a lot of money that could be much better spent on better ads...wraps, yard signs, banners, postcards, etc.
Reply With Quote
  #5  
Old 10-02-2007, 12:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder, how much of marketing is about ego and less about getting business. A billboard might do wonders for your ego, but not much for your bottom line.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-02-2007, 01:55 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Fortunately, for the savvy small business owner a lot of marketing is about ego and not getting results. They make the mistake of trying to copy big business, Madison Avenue image type advertising and as a result they end up wasting a TON of money. Sad.

To the questions, "are billboard a good marketing medium or just waste of money?" To be honest, it really depends.

It definitely isn't the best way for any LCO just starting out to grow their business. Heck, it's not even a good idea for many established businesses. The main reason for this is because it's a fixed fee each month, no matter the number of leads it generates. Smart marketers know not to commit to anything they can't turn on or off as needed. If it's not working (as most billboards don't), they're stuck paying the monthly fee for as long as the contract runs.

Now, if by chance a LCO can afford the huge fees without sacrificing other more effective methods, they definitely DON'T want to copy most billboards you see. The problem with them is they're missing at least 2 key elements of any effective marketing message, an offer and a call to action.

To maximize the effectiveness of a billboard (or any other marketing methods for that matter!), I'd offer something of value as an incentive for taking a specified action. Something like "First Service FREE For Mentioning This Billboard! Call XXX-XXXX Today!"

Add something like this and it will definitely increase the effectiveness of any billboard.
__________________
Chestin
Reply With Quote
  #7  
Old 10-02-2007, 03:35 PM
SerranoLandscaping
Guest
 
Posts: n/a
Default

I think flyers are the best way to advertice. Is working for me and i've spent a little over $150 for ink and paper and I was able to print out around 3,000 color flyers. So far i got 5 jobs.

I think Billboard Ad's is deff a loss of $$$.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Yesterday 05:44 PM
by SGL1
10 512
Business Overload
Chilehead
05-06-2016 09:27 PM
Yesterday 03:41 PM
by SGL1
20 818
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
06-29-2016 05:14 PM
by Steve
2 53
Chemical Applications
acrajchel
06-24-2016 06:44 PM
06-29-2016 05:11 PM
by Steve
3 94
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
06-29-2016 05:05 PM
by Steve
5 1,439
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-28-2016 08:11 PM
by mowandblow1980
21 890
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 428
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 79
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 438,387
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 264
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,128
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,156
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,057
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 310
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,520
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 184
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 338
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 330
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 561
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 247
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 380
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,783
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 180
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 161
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 527
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 342
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 518
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 804
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 297
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:02 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:02 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy