Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing by billboard?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-01-2007, 09:03 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-02-2007, 10:47 AM
SerranoLandscaping
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
it looks very expensive.
Reply With Quote
  #3  
Old 10-02-2007, 10:58 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (SerranoLandscaping @ Oct. 02 2007,11:47)]it looks very expensive.
IT IS!!!
I know people who have spent over $30K and that wasnt for very long (less than 1 year).

Much better place to advertise is with a wrap on your trailer or truck. Cheaper, lasts longer, and it moves!
Gets a lot of attention.
Reply With Quote
  #4  
Old 10-02-2007, 11:03 AM
AMW Graphics
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Oct. 01 2007,10:03)]I don't see too many lawn care business owners advertising on billboards. I think the reason is, they just don't give you enough of a return on your advertising investment.

What's your take on this? Have you ever done this before and if so, what kind of results did you have?
IMO...a waste of a lot of money that could be much better spent on better ads...wraps, yard signs, banners, postcards, etc.
Reply With Quote
  #5  
Old 10-02-2007, 12:37 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

It makes you wonder, how much of marketing is about ego and less about getting business. A billboard might do wonders for your ego, but not much for your bottom line.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 10-02-2007, 01:55 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Fortunately, for the savvy small business owner a lot of marketing is about ego and not getting results. They make the mistake of trying to copy big business, Madison Avenue image type advertising and as a result they end up wasting a TON of money. Sad.

To the questions, "are billboard a good marketing medium or just waste of money?" To be honest, it really depends.

It definitely isn't the best way for any LCO just starting out to grow their business. Heck, it's not even a good idea for many established businesses. The main reason for this is because it's a fixed fee each month, no matter the number of leads it generates. Smart marketers know not to commit to anything they can't turn on or off as needed. If it's not working (as most billboards don't), they're stuck paying the monthly fee for as long as the contract runs.

Now, if by chance a LCO can afford the huge fees without sacrificing other more effective methods, they definitely DON'T want to copy most billboards you see. The problem with them is they're missing at least 2 key elements of any effective marketing message, an offer and a call to action.

To maximize the effectiveness of a billboard (or any other marketing methods for that matter!), I'd offer something of value as an incentive for taking a specified action. Something like "First Service FREE For Mentioning This Billboard! Call XXX-XXXX Today!"

Or, "FREE 21 Point Lawn Care Analysis For Visiting www.LawnCareWebsite.com. Log On Today!"

Add something like this and it will definitely increase the effectiveness of any billboard.
__________________
Chestin
Reply With Quote
  #7  
Old 10-02-2007, 03:35 PM
SerranoLandscaping
Guest
 
Posts: n/a
Default

I think flyers are the best way to advertice. Is working for me and i've spent a little over $150 for ink and paper and I was able to print out around 3,000 color flyers. So far i got 5 jobs.

I think Billboard Ad's is deff a loss of $$$.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hey everyone
robert8509
Yesterday 08:16 PM
Today 08:09 AM
by Chilehead
1 60
12 Years in Business!
Chilehead
Today 08:07 AM
Today 08:07 AM
by Chilehead
0 9
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 08:01 AM
by Chilehead
7 225
raking leaves ?
robert8509
Yesterday 09:19 PM
Today 07:41 AM
by Chilehead
3 83
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 07:32 AM
by Chilehead
11 318
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 06:26 AM
by CDLAWNCARE
4 460
Pda
stevef1201
10-18-2014 02:05 PM
Today 06:12 AM
by ringahding1
4 302
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 05:13 AM
by ringahding1
5 203
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 763
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 384
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 357
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 133
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,496
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,312
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 637
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 484
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,352
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 242
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,791
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,298
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 210
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 283
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 725
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,181
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 464
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 307
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 647
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 947
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,310
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 676
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,168
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 392
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,493
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,506
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,589
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 535
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 693
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 531
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 880
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,515
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 840
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,653
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,068
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 972
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 617
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 603
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,145
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,019
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,655
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 856
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mulch mulch estimate new buisness new business ordinance podcast property management company push versus ride savannah scag scag v-ride scripts seo snow plowing starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer mate pro tree walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:05 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:05 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy