Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Kurt Shelley of Premier Landscape


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-14-2007, 05:14 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Kurt Shelley of Premier Landscape got media attention for assisting a local member of the military. I applaud him for doing a good deed and for gaining attention because of it.

This should build up the level of goodwill between him and his community. If you are trying to come up with ways to gain more attention in your area, have you considered this?

Volunteers help take care of soldier families' lawns - Kurt Shelley of Premier Landscape Doesn’t know the Canto family, but he knows a lot of men had to leave their homes for military service.

His crews mow lawns all day long, and he figures doing one extra wouldn’t hurt his business nearly as much as it will help this soldiers family.

“They’re doing a good service for our country I believe if I was in their place I would want somebody to do the same thing for me,” says Shelley.

There are about 150 families in Utah with a father or husband serving in the middle east. Most of them have lawns that need mowing and trimming.

Shelley says, “There are a ton of families who need help doing this kind of stuff so I am sure that everybody would appreciate it as much as I do or more.”

Shelley plans to keep mowing the Canto’s lawn every week for free until Sergeant Canto comes back home.


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-15-2007, 07:56 PM
Clean Lawn Clean Lawn is offline
Members
 
Join Date: Jul 2007
Posts: 124
Rep Power: 7
Clean Lawn
Default

Lawn care business tipsLawn Care Business Book
OK question because I service an enormous military heavy area in Hampton Roads. How was it decided who would receive the free lawn service? How did the person go about letting the city/town and surrounding area know this company was doing this so that a person could be decided upon? How did the media find out that this was happening? Its actually a great idea. Afterall there are numerous soldiers overseas that risk their lives everyday for the freedom we freely use every moment of our existance and are rarely given the thanks they rightfully deserve.
If anyone has any suggestion for this topic, I'd like to get more suggestion, thoughts regarding how they would go about this if they were going to do it themselves in the town/city they service with their lawn care company.
Like I said Hampton Roads is a very heavy military area and I think this would be but a small thanks that could be given to one military family in Hampton Roads. I want to make sure its done correctly so that the soldier and my company both get the kudos for something well done.
Obviously something like submitting a military family for free lawn care for X amount of time and why you are submitting this family. The one with what CleanLawn would consider the best story wins. Make sure the media gets involved with is somehow.
What do you all think?
Reply With Quote
  #3  
Old 09-15-2007, 08:10 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Obviously something like submitting a military family for free lawn care for X amount of time and why you are submitting this family. The one with what CleanLawn would consider the best story wins. Make sure the media gets involved with is somehow.
What do you all think?
I like your idea a lot! This could very well work too. It's been my experience though that things like this, require more energy to find someone. If I were to do it. I would ask around the people I know if they have any friends or family that live in the area and have a family member over seas. Contact that person and ask them a little about what their situation is. Learn about them, what the service member is doing and if they could use your free lawn care for a while. Then would they be ok if you promoted the story to the local paper?
The more human the story, the better chances are of it being published. What do I mean? Say for instance, a couple has their 18 year old son over seas and you are cutting their lawn, well that certainly is a nice gesture but it wouldn't get as much interest compared to a soldier who had to go overseas and leave his wife with 5 small kids to raise all on her own.
People will really feel and relate to the tougher situations and you will look like a bigger hero for doing this. Ultimately you should look for the biggest bang for your buck. The best story line you can find.
Then once you find it, create a press release and send it out to the local papers, radio and television. I think it would be amazing!

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 09-16-2007, 02:19 PM
Clean Lawn Clean Lawn is offline
Members
 
Join Date: Jul 2007
Posts: 124
Rep Power: 7
Clean Lawn
Default

I was thinking along those lines. I have a girlfriend who is a military wife. Her husband recently got sent over to Iraq. They already have a 4 year old and she is pregnant with their second child that is due in December. They have their own home in Portsmouth, Virginia. I don't know if she is working this year or not but I know she is an interpreter for the deaf in Norfolk Public Schools. I think they would fit the bill perfectly and I know them. They are a great couple who really would deserve something like this to help out. Especially with her husband over in Iraq and the baby on the way. I am going to shoot her an e-mail about this and see what she thinks.
I think this would actually be extremely good for them but could also work out very well for CleanLawn's behalf also.
Reply With Quote
  #5  
Old 09-16-2007, 04:35 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Great idea! Keep us posted on how things go!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 09-16-2007, 09:32 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 31
Posts: 447
Rep Power: 7
landonkade
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Sep. 16 2007,5:35)]Great idea! Keep us posted on how things go!
we have a military base here, that would be a good idea, its helping out, but also getting noticed at the same time. How can i go about doing this, who would i have to get in touch with
Reply With Quote
  #7  
Old 09-16-2007, 09:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Do you know anyone that is in the military in your area? Can you ask around your network of friends and family first to find someone?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 09-16-2007, 09:41 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 31
Posts: 447
Rep Power: 7
landonkade
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Sep. 16 2007,10:38)]Do you know anyone that is in the military in your area? Can you ask around your network of friends and family first to find someone?
no not really
Reply With Quote
  #9  
Old 09-16-2007, 09:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Are you a member of any local organizations? Is there a vfw in your area? Maybe you could ask through there.

Put up a few flyers in your local stores? Ask your customers if they know any military families.

If none of that will work, put an ad in craigslist or in your local paper about you are looking for a family to assist.

Maybe put a phone call or write your local newspaper editor on this and ask for their help.

Do any of these ideas help? Could you try any of them and let us know what works for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 09-17-2007, 05:26 PM
Little's's Avatar
Little's Little's is offline
Brandon
 
Join Date: Jun 2007
Location: Shasta Lake CA.
Posts: 814
Rep Power: 7
Little's is on a distinguished road
Default

I put an 2 ads on Craigslist offering free yard care to 1 or 2 families with an active person overseas, or veterans. I got over 10 emails from people thanking me for what I was doing and didnt get any takers on the free offer. I live in an area of about 100,000 people, and a very large number of active and retired military. Thought that was kinda strange.
__________________
Northern California
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
2.5 acre mowing
xandrew245x
Today 06:55 AM
Today 06:55 AM
by xandrew245x
0 7
REO calling
Dan Tanner
04-16-2014 05:03 PM
Today 06:52 AM
by Dan Tanner
8 177
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Today 06:51 AM
by Dan Tanner
9 156
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 11:20 PM
by ExtremeLawncareServices
10 300
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 09:38 PM
by kslawn
3 126
this mower is driving me...
boog
Yesterday 12:07 PM
Yesterday 09:35 PM
by kslawn
1 76
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 08:06 PM
by Prolawnofchatt
4 163
Pay per click advertising
roostertail
02-12-2014 07:26 PM
Yesterday 07:11 PM
by yardrate
10 590
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 05:56 PM
by Tekeda1
15 317
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 11:50 AM
by Steve
1 60
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-16-2014 08:26 PM
by ExtremeLawncareServices
30 1,006
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-16-2014 07:35 PM
by stevef1201
8 177
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 701
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 90
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 251
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 82
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-16-2014 10:43 AM
by Steve
3 104
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 580
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 217
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 160
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 292
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 187
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 96
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,757
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 403
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 297
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 404
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 157
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 184
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 396
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 105
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 218
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 99
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 181
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,571
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 308
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 320
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 156
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 126
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 129
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 284
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,000
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 124
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 25,011
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 154
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 165
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,201
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 113
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 369
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 334
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:21 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:21 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy