Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Kurt Shelley of Premier Landscape


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-14-2007, 06:14 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Kurt Shelley of Premier Landscape got media attention for assisting a local member of the military. I applaud him for doing a good deed and for gaining attention because of it.

This should build up the level of goodwill between him and his community. If you are trying to come up with ways to gain more attention in your area, have you considered this?

Volunteers help take care of soldier families' lawns - Kurt Shelley of Premier Landscape Doesn’t know the Canto family, but he knows a lot of men had to leave their homes for military service.

His crews mow lawns all day long, and he figures doing one extra wouldn’t hurt his business nearly as much as it will help this soldiers family.

“They’re doing a good service for our country I believe if I was in their place I would want somebody to do the same thing for me,” says Shelley.

There are about 150 families in Utah with a father or husband serving in the middle east. Most of them have lawns that need mowing and trimming.

Shelley says, “There are a ton of families who need help doing this kind of stuff so I am sure that everybody would appreciate it as much as I do or more.”

Shelley plans to keep mowing the Canto’s lawn every week for free until Sergeant Canto comes back home.


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-15-2007, 08:56 PM
Clean Lawn Clean Lawn is offline
Members
 
Join Date: Jul 2007
Posts: 124
Rep Power: 9
Clean Lawn
Default

Lawn care business tipsLawn Care Business Book
OK question because I service an enormous military heavy area in Hampton Roads. How was it decided who would receive the free lawn service? How did the person go about letting the city/town and surrounding area know this company was doing this so that a person could be decided upon? How did the media find out that this was happening? Its actually a great idea. Afterall there are numerous soldiers overseas that risk their lives everyday for the freedom we freely use every moment of our existance and are rarely given the thanks they rightfully deserve.
If anyone has any suggestion for this topic, I'd like to get more suggestion, thoughts regarding how they would go about this if they were going to do it themselves in the town/city they service with their lawn care company.
Like I said Hampton Roads is a very heavy military area and I think this would be but a small thanks that could be given to one military family in Hampton Roads. I want to make sure its done correctly so that the soldier and my company both get the kudos for something well done.
Obviously something like submitting a military family for free lawn care for X amount of time and why you are submitting this family. The one with what CleanLawn would consider the best story wins. Make sure the media gets involved with is somehow.
What do you all think?
Reply With Quote
  #3  
Old 09-15-2007, 09:10 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Obviously something like submitting a military family for free lawn care for X amount of time and why you are submitting this family. The one with what CleanLawn would consider the best story wins. Make sure the media gets involved with is somehow.
What do you all think?
I like your idea a lot! This could very well work too. It's been my experience though that things like this, require more energy to find someone. If I were to do it. I would ask around the people I know if they have any friends or family that live in the area and have a family member over seas. Contact that person and ask them a little about what their situation is. Learn about them, what the service member is doing and if they could use your free lawn care for a while. Then would they be ok if you promoted the story to the local paper?
The more human the story, the better chances are of it being published. What do I mean? Say for instance, a couple has their 18 year old son over seas and you are cutting their lawn, well that certainly is a nice gesture but it wouldn't get as much interest compared to a soldier who had to go overseas and leave his wife with 5 small kids to raise all on her own.
People will really feel and relate to the tougher situations and you will look like a bigger hero for doing this. Ultimately you should look for the biggest bang for your buck. The best story line you can find.
Then once you find it, create a press release and send it out to the local papers, radio and television. I think it would be amazing!

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 09-16-2007, 03:19 PM
Clean Lawn Clean Lawn is offline
Members
 
Join Date: Jul 2007
Posts: 124
Rep Power: 9
Clean Lawn
Default

I was thinking along those lines. I have a girlfriend who is a military wife. Her husband recently got sent over to Iraq. They already have a 4 year old and she is pregnant with their second child that is due in December. They have their own home in Portsmouth, Virginia. I don't know if she is working this year or not but I know she is an interpreter for the deaf in Norfolk Public Schools. I think they would fit the bill perfectly and I know them. They are a great couple who really would deserve something like this to help out. Especially with her husband over in Iraq and the baby on the way. I am going to shoot her an e-mail about this and see what she thinks.
I think this would actually be extremely good for them but could also work out very well for CleanLawn's behalf also.
Reply With Quote
  #5  
Old 09-16-2007, 05:35 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Great idea! Keep us posted on how things go!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 09-16-2007, 10:32 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 33
Posts: 447
Rep Power: 9
landonkade
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Sep. 16 2007,5:35)]Great idea! Keep us posted on how things go!
we have a military base here, that would be a good idea, its helping out, but also getting noticed at the same time. How can i go about doing this, who would i have to get in touch with
Reply With Quote
  #7  
Old 09-16-2007, 10:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Do you know anyone that is in the military in your area? Can you ask around your network of friends and family first to find someone?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 09-16-2007, 10:41 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 33
Posts: 447
Rep Power: 9
landonkade
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Sep. 16 2007,10:38)]Do you know anyone that is in the military in your area? Can you ask around your network of friends and family first to find someone?
no not really
Reply With Quote
  #9  
Old 09-16-2007, 10:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Are you a member of any local organizations? Is there a vfw in your area? Maybe you could ask through there.

Put up a few flyers in your local stores? Ask your customers if they know any military families.

If none of that will work, put an ad in craigslist or in your local paper about you are looking for a family to assist.

Maybe put a phone call or write your local newspaper editor on this and ask for their help.

Do any of these ideas help? Could you try any of them and let us know what works for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 09-17-2007, 06:26 PM
Little's's Avatar
Little's Little's is offline
Brandon
 
Join Date: Jun 2007
Location: Shasta Lake CA.
Posts: 814
Rep Power: 9
Little's is on a distinguished road
Default

I put an 2 ads on Craigslist offering free yard care to 1 or 2 families with an active person overseas, or veterans. I got over 10 emails from people thanking me for what I was doing and didnt get any takers on the free offer. I live in an area of about 100,000 people, and a very large number of active and retired military. Thought that was kinda strange.
__________________
Northern California
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 07:57 PM
by Bradcook21
14 356
Hello everyone!!!
1newkirk05
Yesterday 03:16 PM
Today 04:05 PM
by jrs.landscaping
7 105
Howdy Yall !!!
B&C
Today 10:06 AM
Today 10:06 AM
by B&C
0 17
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 08:54 AM
by Sprinkler Buddy
17 1,269
hello
2menandmowers
Today 07:32 AM
Today 07:32 AM
by 2menandmowers
0 17
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Yesterday 09:38 PM
by Chilehead
7 104
Tine Rake Detaching vs...
wigglesworth
Yesterday 05:32 PM
Yesterday 07:43 PM
by Steve
1 42
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Yesterday 07:11 PM
by Steve
3 110
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 220
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 97
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 167
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 218
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 247
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 133
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,499
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 253
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 109
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 132
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 205
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 269
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 148
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 235
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 133
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 153
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,145
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 365
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 318
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 327
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 256
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 213
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 184
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,697
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 644
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 394
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,095
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 466
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,934
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 303
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,146
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,429
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 217
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 276
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 257
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 941
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 423
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 280
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 591
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:46 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:46 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy