Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Kurt Shelley of Premier Landscape


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-14-2007, 05:14 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Kurt Shelley of Premier Landscape got media attention for assisting a local member of the military. I applaud him for doing a good deed and for gaining attention because of it.

This should build up the level of goodwill between him and his community. If you are trying to come up with ways to gain more attention in your area, have you considered this?

Volunteers help take care of soldier families' lawns - Kurt Shelley of Premier Landscape Doesn’t know the Canto family, but he knows a lot of men had to leave their homes for military service.

His crews mow lawns all day long, and he figures doing one extra wouldn’t hurt his business nearly as much as it will help this soldiers family.

“They’re doing a good service for our country I believe if I was in their place I would want somebody to do the same thing for me,” says Shelley.

There are about 150 families in Utah with a father or husband serving in the middle east. Most of them have lawns that need mowing and trimming.

Shelley says, “There are a ton of families who need help doing this kind of stuff so I am sure that everybody would appreciate it as much as I do or more.”

Shelley plans to keep mowing the Canto’s lawn every week for free until Sergeant Canto comes back home.


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-15-2007, 07:56 PM
Clean Lawn Clean Lawn is offline
Members
 
Join Date: Jul 2007
Posts: 124
Rep Power: 8
Clean Lawn
Default

Lawn care business tipsLawn Care Business Book
OK question because I service an enormous military heavy area in Hampton Roads. How was it decided who would receive the free lawn service? How did the person go about letting the city/town and surrounding area know this company was doing this so that a person could be decided upon? How did the media find out that this was happening? Its actually a great idea. Afterall there are numerous soldiers overseas that risk their lives everyday for the freedom we freely use every moment of our existance and are rarely given the thanks they rightfully deserve.
If anyone has any suggestion for this topic, I'd like to get more suggestion, thoughts regarding how they would go about this if they were going to do it themselves in the town/city they service with their lawn care company.
Like I said Hampton Roads is a very heavy military area and I think this would be but a small thanks that could be given to one military family in Hampton Roads. I want to make sure its done correctly so that the soldier and my company both get the kudos for something well done.
Obviously something like submitting a military family for free lawn care for X amount of time and why you are submitting this family. The one with what CleanLawn would consider the best story wins. Make sure the media gets involved with is somehow.
What do you all think?
Reply With Quote
  #3  
Old 09-15-2007, 08:10 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Obviously something like submitting a military family for free lawn care for X amount of time and why you are submitting this family. The one with what CleanLawn would consider the best story wins. Make sure the media gets involved with is somehow.
What do you all think?
I like your idea a lot! This could very well work too. It's been my experience though that things like this, require more energy to find someone. If I were to do it. I would ask around the people I know if they have any friends or family that live in the area and have a family member over seas. Contact that person and ask them a little about what their situation is. Learn about them, what the service member is doing and if they could use your free lawn care for a while. Then would they be ok if you promoted the story to the local paper?
The more human the story, the better chances are of it being published. What do I mean? Say for instance, a couple has their 18 year old son over seas and you are cutting their lawn, well that certainly is a nice gesture but it wouldn't get as much interest compared to a soldier who had to go overseas and leave his wife with 5 small kids to raise all on her own.
People will really feel and relate to the tougher situations and you will look like a bigger hero for doing this. Ultimately you should look for the biggest bang for your buck. The best story line you can find.
Then once you find it, create a press release and send it out to the local papers, radio and television. I think it would be amazing!

What's your view?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 09-16-2007, 02:19 PM
Clean Lawn Clean Lawn is offline
Members
 
Join Date: Jul 2007
Posts: 124
Rep Power: 8
Clean Lawn
Default

I was thinking along those lines. I have a girlfriend who is a military wife. Her husband recently got sent over to Iraq. They already have a 4 year old and she is pregnant with their second child that is due in December. They have their own home in Portsmouth, Virginia. I don't know if she is working this year or not but I know she is an interpreter for the deaf in Norfolk Public Schools. I think they would fit the bill perfectly and I know them. They are a great couple who really would deserve something like this to help out. Especially with her husband over in Iraq and the baby on the way. I am going to shoot her an e-mail about this and see what she thinks.
I think this would actually be extremely good for them but could also work out very well for CleanLawn's behalf also.
Reply With Quote
  #5  
Old 09-16-2007, 04:35 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Great idea! Keep us posted on how things go!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 09-16-2007, 09:32 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Sep. 16 2007,5:35)]Great idea! Keep us posted on how things go!
we have a military base here, that would be a good idea, its helping out, but also getting noticed at the same time. How can i go about doing this, who would i have to get in touch with
Reply With Quote
  #7  
Old 09-16-2007, 09:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Do you know anyone that is in the military in your area? Can you ask around your network of friends and family first to find someone?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 09-16-2007, 09:41 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Sep. 16 2007,10:38)]Do you know anyone that is in the military in your area? Can you ask around your network of friends and family first to find someone?
no not really
Reply With Quote
  #9  
Old 09-16-2007, 09:55 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,135
Rep Power: 10
Steve has disabled reputation
Default

Are you a member of any local organizations? Is there a vfw in your area? Maybe you could ask through there.

Put up a few flyers in your local stores? Ask your customers if they know any military families.

If none of that will work, put an ad in craigslist or in your local paper about you are looking for a family to assist.

Maybe put a phone call or write your local newspaper editor on this and ask for their help.

Do any of these ideas help? Could you try any of them and let us know what works for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 09-17-2007, 05:26 PM
Little's's Avatar
Little's Little's is offline
Brandon
 
Join Date: Jun 2007
Location: Shasta Lake CA.
Posts: 814
Rep Power: 8
Little's is on a distinguished road
Default

I put an 2 ads on Craigslist offering free yard care to 1 or 2 families with an active person overseas, or veterans. I got over 10 emails from people thanking me for what I was doing and didnt get any takers on the free offer. I live in an area of about 100,000 people, and a very large number of active and retired military. Thought that was kinda strange.
__________________
Northern California
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 11:49 AM
by ExtremeLawncareServices
34 4,064
Hydro oil
googus
Yesterday 06:45 AM
Today 05:42 AM
by mac83
3 73
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 12:33 AM
by CCandALawnCare
8 284
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 11:09 PM
by SC93
9 255
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Yesterday 10:51 PM
by SC93
22 627
landscape insurance
clarkslawn
Yesterday 10:14 PM
Yesterday 10:14 PM
by clarkslawn
0 39
Engine question
Blue Star Lawn Care
Yesterday 09:47 PM
Yesterday 09:47 PM
by Blue Star Lawn Care
0 33
First big mower decision?
SGL1
03-28-2015 08:58 AM
Yesterday 08:16 PM
by Just for Cuts
8 158
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 07:39 PM
by SGL1
30 2,469
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 07:36 PM
by SGL1
16 608
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 07:08 PM
by Dan Tanner
7 442
Bid for large home...
lxarth
03-22-2015 11:06 AM
Yesterday 07:03 PM
by avetslawncare
11 428
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
Yesterday 06:55 PM
by Dan Tanner
5 140
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
Yesterday 05:18 PM
by jcurr33
2 85
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 02:07 PM
by Steve
4 442
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 01:40 PM
by Steve
3 212
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 01:36 PM
by Steve
16 3,507
Billing methods
jcurr33
03-26-2015 01:33 PM
03-29-2015 05:13 PM
by avetslawncare
8 257
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
03-29-2015 01:18 PM
by jrs.landscaping
5 159
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-29-2015 08:42 AM
by Dan Tanner
5 616
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 220
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 293
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 266
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 365
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 796
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 1,214
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,635
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 354
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 232
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,701
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 563
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 157
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 256
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 170
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 151
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,555
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 895
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,624
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 298
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 203
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 592
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 311
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 530
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 495
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,367
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,058
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 238
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 907
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 313
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,051
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate ferris foreman free advertising google gravely growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new business new mower per hour service pricing pto secrets to landscaping seo shell snow plowing square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:35 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:35 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy