The internet is the publishing medium of the future and it's a great way to become a recognized expert in your field. Doing your Gopherhaul show is a fantastic way to build your credibility as an expert and the great thing about it is that ANYONE could follow suit.
In other words, any LCO that wants to become the 'expert' could create some simple videos, post them to www.YouTube.com
, or any of the other video sharing sites and before you know it you'll have developed a ton of credibility.
It's definitely something I need to do more of myself!!