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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 07-17-2007, 06:02 PM
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Well, my whole goal is first to get the industry in the area up to par in regards to business practices, insurance, regulations, transportation laws, employee training and payroll, etc.

After that, then I would like to move onto the homeowners and educate them as much as possible
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  #12  
Old 07-17-2007, 07:07 PM
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Lawn care business tipsLawn Care Business Book
There are some good ideas then to make the videos on!
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Old 07-17-2007, 07:51 PM
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ahhh....you got me LMAO
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Old 07-18-2007, 12:24 AM
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Here where I live in the Far Northern California, we have a show twice a year (spring and fall) called the Home and Garden Show. It is put on at the local fairgrounds. It gives all the local businesses in the home and garden industry to showcase their business and products. it goes over very well and is a great place to hand out business cards and offers a lot of networking possibilities.
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Old 07-18-2007, 12:30 AM
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Have you ever taken part in the show? How was the response? What type of things did you do for promotion at the show?
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Old 07-18-2007, 01:41 AM
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I never took part in the show, mostly because I love browsing through it. The food is good too! Mostly I would talk to people at the different landscape materials companies, the mower shop exhibits, the nurseries, etc. and get to know them. exchange business cards and move on. The best thing I learned was to follow up with the people after trading cards. For example, I would visit them a few days later or call them and reintroduce myself and let them know I didnt forget about them. Buy a plant from them, or whatever it takes for them to remember me the next time an opportunity arises that they will need my services.
Which brings up another point. Something I do at least once per year is buy a nice little gift for my main customers to let them know I appreciate their business. Like maybe a cookie platter, or a candy basket around easter time, etc. The ladies really appreciate it. I wonder if anyone else does this.
I do this for the nursery I buy most of my plants from also.
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