Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Looking to Expand our customer base


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-23-2007, 06:03 PM
trademarklawns trademarklawns is offline
Members
 
Join Date: Apr 2007
Posts: 6
Rep Power: 10
trademarklawns
Default

Our landscape company has been established since 1991 it has been a family owned business, this year I have took over ownership, I have added our website, gopher software, new equipment, we have well established customers but not to many about 20 they are highend and want the best, but we need to push our company to the next level and need more work like most, any suggesting on how to add to our customer base and to push our services will be appreciated

www.trademarklawns.com
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-24-2007, 08:57 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,008
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi trademarklawns,

Welcome to our forum!

What type of marketing have you been doing or are you planning on doing this year for your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 04-24-2007, 09:07 PM
trademarklawns trademarklawns is offline
Members
 
Join Date: Apr 2007
Posts: 6
Rep Power: 10
trademarklawns
Default

well in the pass we have done none! just word of mouth. now that I have took over I am trying to fighure out what we should do for marketing, I was thinking about radio or tv but not sure at the moment.
Reply With Quote
  #4  
Old 04-24-2007, 09:18 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,008
Rep Power: 10
Steve has disabled reputation
Default

From what I have heard and please others feel free to jump in, radio and tv has been bad.

It doesn't target your ideal customer base.

Do you have a referral program set up at all to encourage your customers to tell their friends about you?

Let me see if I can pull in some of our forum experts to offer their input.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-24-2007, 09:27 PM
tiedeman
Guest
 
Posts: n/a
Default

You say that you do high end residential customers. Have you thought about expanding into commercial customers or even middle class customers?
Reply With Quote
  #6  
Old 04-24-2007, 10:15 PM
KimKriel
Guest
 
Posts: n/a
Default

Hi. I agree with both and might suggest using the newpaper as a means of targeting your broad range of customers. As most of your customers will be reading the paper, you could do this with an ad or insert. Its just a personal belief but with radio you can only target the people that listen to that station, which can also apply to tv.
Reply With Quote
  #7  
Old 04-25-2007, 11:51 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,008
Rep Power: 10
Steve has disabled reputation
Default

Another thing we have seen for getting high end customers was to get a mailing list of customers in your target area and then send a sales letter to them.

It seems a sales letter better targeted high end customers.

Also why not go back to the basics and hand out business cards. Get flyers or door hangers made and hand them out too.

Have you checked out our marketing ideas in our book here?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 04-25-2007, 05:23 PM
trademarklawns trademarklawns is offline
Members
 
Join Date: Apr 2007
Posts: 6
Rep Power: 10
trademarklawns
Default

I will go through that book, thank you guys for the replys.
Reply With Quote
  #9  
Old 04-25-2007, 05:29 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,008
Rep Power: 10
Steve has disabled reputation
Default

Keep us posted on how you are doing. There are tons of suggestions in the book. Apply a few here and there may help you push further than ever before.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 04-25-2007, 05:31 PM
trademarklawns trademarklawns is offline
Members
 
Join Date: Apr 2007
Posts: 6
Rep Power: 10
trademarklawns
Default

One more thing, I know that many landscape companies have customers sign a yearly contract, now we have never required our customers to sign a contract, is that something that we should consider doing? And are there any benefits of doing it?
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Z246 Deck change question
JohnsLawnCare
Today 01:47 PM
Today 06:38 PM
by Steve
1 14
DIY Sprayer
acrajchel
Today 09:13 AM
Today 06:36 PM
by Steve
1 17
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Today 06:20 PM
by Steve
15 531
How much to charge for...
jymie
03-31-2013 05:59 PM
Today 06:18 PM
by Steve
23 5,926
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
Today 06:11 PM
by Steve
10 179
Hi everyone!
greenwavemedia
Today 03:22 PM
Today 03:22 PM
by greenwavemedia
0 12
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
Today 03:06 PM
by greenwavemedia
5 10,363
Needing a website built
burtle
06-17-2015 09:02 AM
Today 02:58 PM
by greenwavemedia
15 18,299
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
Today 02:49 PM
by greenwavemedia
9 1,463
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 98
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-19-2016 04:45 PM
by Steve
5 616
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 112
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 63
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 92
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 118
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 218
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 751
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 391
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 265
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 286
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 210
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,759
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,295
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,536
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 253
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,260
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 369
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 872
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,702
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,928
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 690
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 265
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 440,277
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:58 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:58 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy