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She stands out in a male-dominated industry


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 05-09-2007, 03:34 PM
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Nice work Kemmerlee Pennington. She says in her article that it has been difficult for her to get work, not because of her age but because she is a woman in a male dominated industry. But that is exactly what makes her unique and this marketing angle landed Kemmerlee an article about her and her company.

What makes you and your company stand out? When you find that, it gives you an angle to promote your business and stand out from the pack.

Her landscaping speaks for itself - This young entrepreneur doesn't have the time. She has traded in her clubs for a professional lawnmower and some shovels.

Pennington, who graduated with a turf management degree in 2005, is the owner of Pennington Landscaping.

The outspoken 24-year-old's business took root last year and is slowing building largely through work of mouth. Pennington decided to go ahead and try her hand at running her own business because she feels she has the skills and work ethic to be her own boss and have long-term success.

Pennington said it is her gender in this male-dominated industry and not her age that has been a handicap in obtaining customers and getting her business going.



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Old 05-09-2007, 03:38 PM
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Also notice her business has grown largely from word of mouth!

This is something to think about. You need to let everyone you know, know that you are in business.
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