10 Key Elements to Rockin’ Direct Mail Sales Letters, Postcards, or Flyers.
Originally Posted by [b
Quote[/b] ]As a continued follow-up to the ‘Jumpstart Your Spring Marketing’ package I offered earlier this week, I wanted to share with you the highlights of an article I recently wrote. The title of the article is ’10 Key Elements to Creating Sales Letters, Postcards, or Flyers That Get Results’.
In a nutshell, here are what I consider to be the 10 critical elements to creating a direct marketing piece that generates above average results:
1. Use An Attention Grabbing Headline
2. State the Problem Your Prospect is Having
3. Agitate the Problem
4. Paint a Picture of a Brighter Future
5. Lay Out Your Solution
6. Overcome Objections
7. Present A Valuable Offer
8. Create A Strong Call To Action
9. Create Some Urgency
10. Don’t Forget the P.S.
If you decided against taking me up on the Spring marketing package I offered, be sure to keep these 10 elements in mind as you create your Spring marketing materials. If you do, I promise you’ll see some fantastic results.