Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-20-2007, 02:36 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 9
kc2006
Default

I'm interested in doing a small direct mailing to a targeted 1000 homes. I was wondering what companies everyone has used that's done direct mailing?

I checked into 48hourprint.com and they aren't too bad on price, but I'm not sure if I can target the homes. I could and would do the mailing myself, I know I'd need to purchase a list off the internet, then print labels and label all of the postcards, and I've read I'd need to get a bulk mail permit then.

Any websites with info on how to go about doing this?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-20-2007, 02:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
If you want to try this yourself, I think you could do it.

Check out this site for a mailing list
http://www.melissadata.com/listnewhomeowners.htm

See if they can get you what you want.

We can talk more about the steps you need to take or if you are not interested in that route we will find some companies to handle it all for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-20-2007, 03:48 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

Does it really pay to have direct mailing? I see te printing company where we ordered out shirts does it. They have tons of testemonials but i was still hesitant due to cost. Do you recommend it?
Reply With Quote
  #4  
Old 02-20-2007, 04:14 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Do you recommend it?
Whoops, I got confused there. Was that for me? Do I recommend which part?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-20-2007, 04:22 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

Was that a post from me? I wonder if i meant to have that in the above post. I was curious to know what u thought of direct mailing. I wrote more above....
Reply With Quote
  #6  
Old 02-20-2007, 04:32 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 9
kc2006
Default

I wasn't going to do direct mailing at all this year because of the price, but I've heard of so many people (VIA internet) that did small direct mailing runs and saw very good success from it. If I saw a .5% to 1% close rate (5-10 customers) I'd be very pleased with that.

I'm going to check that website out in alittle bit TG, thanks for the link.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #7  
Old 02-20-2007, 05:07 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

I think we could walk you through the process of doing your own direct mailings.

What was the cost you saw of having others do it for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-21-2007, 09:09 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 9
kc2006
Default

48hourprint.com wanted double their printing cost for their mailing service. So for 1000 postcards they wanted 150 to print or 299 to print and do all the mailing, plus postage. Which isn't too bad of a price. That was for 4x6 postcards.

I was reading on another forum and someone said they looked into the bulk mailing permit and its something like 300 dollars. If thats true it would be better to just go with someone to do it for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #9  
Old 02-21-2007, 02:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Kurt,

Here is some more info on bulk mailing http://pe.usps.gov/text/dmm200/discount.htm.

You do need to pay for a permit and it very well could be upwards of $300. You also need to renew it each year.

How does 48hourprint.com handle the mailing lists? Do they get the list for you or do you need to provide it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-21-2007, 02:39 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

HI. I dont know if you will be able to see this copy and paste. It is from the website www.letsprintbaby.com (stupid name i know!) If it doesnt show or u want to look yourself go there and follow the mailing services button on the left.


1000 See Below 249.00 175.00* 196.00 620.00
2500 See Below 269.00 175.00* 490.00 934.00
5000 See Below 299.00 175.00* 980.00 1454.00
10000 See Below 499.00 350.00 1960.00 2809.00
*Minimum Mail Service Charge

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
STANDARD
Postage 1000 See Below 299.00 225.00 229.00 753.00
2500 See Below 359.00 225.00 572.50 1156.50
5000 See Below 479.00 225.00 1145.00 1849.00
10000 See Below 799.00 450.00 2290.00 3539.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 225.00 319.00 843.00
2500 See Below 359.00 225.00 797.50 1381.50
5000 See Below 479.00 225.00 1595.00 2299.00
10000 See Below 799.00 450.00 3190.00 4439.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
STANDARD
Postage 1000 See Below 299.00 293.00 229.00 821.00
2500 See Below 399.00 331.25 572.50 1302.75
5000 See Below 499.00 402.50 1145.00 2046.50
10000 See Below 899.00 790.00 2290.00 3979.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 293.50 319.00 911.50
2500 See Below 399.00 331.25 797.50 1527.75
5000 See Below 499.00 402.50 1595.00 2496.50
10000 See Below 899.00 790.00 3190.00 4879.00

Design Services: A specialty of ours ($75.00 hr.) 2 FREE scans inclusive (logo additional, must see first).
Postcard: Basic Design $95.00
Brochure Basic Design: $195.00

Mailing Service: Includes processing of one customer supplied list which includes: CASS Certification, Deduping, Presorting, Bar-coding, Inkjet Setup and Addressing of Mail Pieces, use of our Postal Permit and Delivery to the U.S. Post Office.

Tabbing is for a single white tab (clear tabbing must be requested)

Printing Prices are based on Full Color Printing with artwork supplied by customer. Call us if you need affordable & professional artwork for your mail piece.
Postcards printed on 12pt. coated 2 side cover( 1 or 2 colors on second side)
Brochures printed on 80# gloss text. Full color on both sides

Postage: Postage listed above is an estimate. Postage is determined by the concentration of your mailing. We must receive your postage check 3 days prior to your mailing date payable to LPB Graphics Inc. Non-Profit rates available; proper documentation is necessary to mail at non-profit rates. The mailing side of the postcard must meet postal requirements. Upon acknowledgement of your order, if you are to provide us the design, a template will be made available.

Mailing Lists: Call us to discuss what mailing list you are interested in purchasing.
Resident / Occupant ONLY $14.95/m (minimum $95.00). Need to get more specific? Let's discuss your additional criteria; who is you end user?
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
Today 01:02 PM
by jymie
15 648
hello
NFrailey
Yesterday 01:39 PM
Today 11:41 AM
by ARTISAN
2 52
Instagram
Gerardo_Landscape
Today 11:28 AM
Today 11:28 AM
by Gerardo_Landscape
0 9
Help with weed liability!
Prolawnofchatt
Yesterday 09:10 AM
Today 11:20 AM
by kslawn
3 99
Trimec
acrajchel
Yesterday 08:24 PM
Today 11:10 AM
by Steve
3 56
leaf removal
tlf59263
Yesterday 10:00 PM
Today 11:05 AM
by Steve
2 67
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 10:55 AM
by Steve
5 194
Nationwide lawn care...
Billy Goat
Yesterday 05:21 PM
Today 10:53 AM
by Steve
3 94
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Today 10:50 AM
by Steve
9 211
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 10:45 AM
by Steve
23 849
Any greenhouse operators...
GoGreenerKS
Yesterday 11:21 AM
Today 10:43 AM
by Steve
3 79
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
Today 09:40 AM
by jymie
21 514
google earth
CDLAWNCARE
04-12-2014 03:24 PM
Today 09:36 AM
by jymie
8 181
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 08:54 AM
by Tekeda1
12 223
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
Yesterday 04:06 PM
by Dan Tanner
6 140
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
Yesterday 11:16 AM
by Steve
11 275
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 155
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 79
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,028
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 355
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 257
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 369
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 131
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 151
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 356
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 82
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 198
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 87
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 154
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,515
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 281
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 291
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 125
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 103
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 109
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 253
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 973
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 107
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,932
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 136
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 154
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,184
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 99
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 342
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 318
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 256
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 105
33" Cub Cadet Walk...
Dan Tanner
04-07-2014 08:49 AM
04-10-2014 12:35 PM
by Steve
5 177
They may never even see...
Darksteel
04-05-2014 11:40 AM
04-09-2014 05:13 PM
by goodtimez
7 314
$300 and counting
acrajchel
04-04-2014 10:03 AM
04-07-2014 10:34 PM
by Steve
12 480
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas light service collections subcontractor customers echo ecosymbiosis exmark fall ferris financing flower bed for sale four wheel drive franchise fs90r gopherhaul gravely gravely 34" zero turn holiday holiday decorating how much to charge installation invoice labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service lawn service clarksville tn leaf cleanup lesco llc marketing monthly mowing mulch mulch price new and restored landscapes new buisness new business oil podcast promotion scag seo snow sole proprietorship starting a business steve stihl story subcontractor taxes theft of services tips turfgrass consulting walker winter yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:21 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:21 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy