Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-20-2007, 02:36 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

I'm interested in doing a small direct mailing to a targeted 1000 homes. I was wondering what companies everyone has used that's done direct mailing?

I checked into 48hourprint.com and they aren't too bad on price, but I'm not sure if I can target the homes. I could and would do the mailing myself, I know I'd need to purchase a list off the internet, then print labels and label all of the postcards, and I've read I'd need to get a bulk mail permit then.

Any websites with info on how to go about doing this?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-20-2007, 02:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
If you want to try this yourself, I think you could do it.

Check out this site for a mailing list
http://www.melissadata.com/listnewhomeowners.htm

See if they can get you what you want.

We can talk more about the steps you need to take or if you are not interested in that route we will find some companies to handle it all for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-20-2007, 03:48 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

Does it really pay to have direct mailing? I see te printing company where we ordered out shirts does it. They have tons of testemonials but i was still hesitant due to cost. Do you recommend it?
Reply With Quote
  #4  
Old 02-20-2007, 04:14 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Do you recommend it?
Whoops, I got confused there. Was that for me? Do I recommend which part?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-20-2007, 04:22 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

Was that a post from me? I wonder if i meant to have that in the above post. I was curious to know what u thought of direct mailing. I wrote more above....
Reply With Quote
  #6  
Old 02-20-2007, 04:32 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

I wasn't going to do direct mailing at all this year because of the price, but I've heard of so many people (VIA internet) that did small direct mailing runs and saw very good success from it. If I saw a .5% to 1% close rate (5-10 customers) I'd be very pleased with that.

I'm going to check that website out in alittle bit TG, thanks for the link.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #7  
Old 02-20-2007, 05:07 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

I think we could walk you through the process of doing your own direct mailings.

What was the cost you saw of having others do it for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-21-2007, 09:09 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 11
kc2006
Default

48hourprint.com wanted double their printing cost for their mailing service. So for 1000 postcards they wanted 150 to print or 299 to print and do all the mailing, plus postage. Which isn't too bad of a price. That was for 4x6 postcards.

I was reading on another forum and someone said they looked into the bulk mailing permit and its something like 300 dollars. If thats true it would be better to just go with someone to do it for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #9  
Old 02-21-2007, 02:24 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Kurt,

Here is some more info on bulk mailing http://pe.usps.gov/text/dmm200/discount.htm.

You do need to pay for a permit and it very well could be upwards of $300. You also need to renew it each year.

How does 48hourprint.com handle the mailing lists? Do they get the list for you or do you need to provide it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-21-2007, 02:39 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

HI. I dont know if you will be able to see this copy and paste. It is from the website www.letsprintbaby.com (stupid name i know!) If it doesnt show or u want to look yourself go there and follow the mailing services button on the left.


1000 See Below 249.00 175.00* 196.00 620.00
2500 See Below 269.00 175.00* 490.00 934.00
5000 See Below 299.00 175.00* 980.00 1454.00
10000 See Below 499.00 350.00 1960.00 2809.00
*Minimum Mail Service Charge

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
STANDARD
Postage 1000 See Below 299.00 225.00 229.00 753.00
2500 See Below 359.00 225.00 572.50 1156.50
5000 See Below 479.00 225.00 1145.00 1849.00
10000 See Below 799.00 450.00 2290.00 3539.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 225.00 319.00 843.00
2500 See Below 359.00 225.00 797.50 1381.50
5000 See Below 479.00 225.00 1595.00 2299.00
10000 See Below 799.00 450.00 3190.00 4439.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
STANDARD
Postage 1000 See Below 299.00 293.00 229.00 821.00
2500 See Below 399.00 331.25 572.50 1302.75
5000 See Below 499.00 402.50 1145.00 2046.50
10000 See Below 899.00 790.00 2290.00 3979.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 293.50 319.00 911.50
2500 See Below 399.00 331.25 797.50 1527.75
5000 See Below 499.00 402.50 1595.00 2496.50
10000 See Below 899.00 790.00 3190.00 4879.00

Design Services: A specialty of ours ($75.00 hr.) 2 FREE scans inclusive (logo additional, must see first).
Postcard: Basic Design $95.00
Brochure Basic Design: $195.00

Mailing Service: Includes processing of one customer supplied list which includes: CASS Certification, Deduping, Presorting, Bar-coding, Inkjet Setup and Addressing of Mail Pieces, use of our Postal Permit and Delivery to the U.S. Post Office.

Tabbing is for a single white tab (clear tabbing must be requested)

Printing Prices are based on Full Color Printing with artwork supplied by customer. Call us if you need affordable & professional artwork for your mail piece.
Postcards printed on 12pt. coated 2 side cover( 1 or 2 colors on second side)
Brochures printed on 80# gloss text. Full color on both sides

Postage: Postage listed above is an estimate. Postage is determined by the concentration of your mailing. We must receive your postage check 3 days prior to your mailing date payable to LPB Graphics Inc. Non-Profit rates available; proper documentation is necessary to mail at non-profit rates. The mailing side of the postcard must meet postal requirements. Upon acknowledgement of your order, if you are to provide us the design, a template will be made available.

Mailing Lists: Call us to discuss what mailing list you are interested in purchasing.
Resident / Occupant ONLY $14.95/m (minimum $95.00). Need to get more specific? Let's discuss your additional criteria; who is you end user?
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Today 11:27 AM
by mattthelawnguy
10 375
Big mowing job
Bradcook21
07-30-2015 03:57 PM
Yesterday 01:16 PM
by Bradcook21
6 131
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 12:29 PM
by Steve
1,227 401,333
Hello Everybody
budspop
07-30-2015 11:42 AM
Yesterday 12:28 PM
by Steve
1 52
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 11:34 AM
by googus
9 583
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 130
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 242
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 221
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 232
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 384
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 219
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 771
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,948
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 374
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,447
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,417
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,488
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 317
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 446
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 330
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 352
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,741
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,688
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,495
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 356
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 302
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 481
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,488
» Popular Tags
accounting ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bush collections contract help curb appeal services deliquentaccounts door hangers edging employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hiring how to husqvarna hydro jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service plowing profit on employee quickbooks roundup scag secrets to landscaping seo shell small engine repair snow plowing solo solo backpack sprayer sq ft square foot swzt tree tree pics walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy