Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Direct Mailing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-20-2007, 02:36 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I'm interested in doing a small direct mailing to a targeted 1000 homes. I was wondering what companies everyone has used that's done direct mailing?

I checked into 48hourprint.com and they aren't too bad on price, but I'm not sure if I can target the homes. I could and would do the mailing myself, I know I'd need to purchase a list off the internet, then print labels and label all of the postcards, and I've read I'd need to get a bulk mail permit then.

Any websites with info on how to go about doing this?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-20-2007, 02:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
If you want to try this yourself, I think you could do it.

Check out this site for a mailing list
http://www.melissadata.com/listnewhomeowners.htm

See if they can get you what you want.

We can talk more about the steps you need to take or if you are not interested in that route we will find some companies to handle it all for you.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 02-20-2007, 03:48 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

Does it really pay to have direct mailing? I see te printing company where we ordered out shirts does it. They have tons of testemonials but i was still hesitant due to cost. Do you recommend it?
Reply With Quote
  #4  
Old 02-20-2007, 04:14 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]Do you recommend it?
Whoops, I got confused there. Was that for me? Do I recommend which part?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-20-2007, 04:22 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

Was that a post from me? I wonder if i meant to have that in the above post. I was curious to know what u thought of direct mailing. I wrote more above....
Reply With Quote
  #6  
Old 02-20-2007, 04:32 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

I wasn't going to do direct mailing at all this year because of the price, but I've heard of so many people (VIA internet) that did small direct mailing runs and saw very good success from it. If I saw a .5% to 1% close rate (5-10 customers) I'd be very pleased with that.

I'm going to check that website out in alittle bit TG, thanks for the link.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #7  
Old 02-20-2007, 05:07 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

I think we could walk you through the process of doing your own direct mailings.

What was the cost you saw of having others do it for you?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-21-2007, 09:09 AM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 10
kc2006
Default

48hourprint.com wanted double their printing cost for their mailing service. So for 1000 postcards they wanted 150 to print or 299 to print and do all the mailing, plus postage. Which isn't too bad of a price. That was for 4x6 postcards.

I was reading on another forum and someone said they looked into the bulk mailing permit and its something like 300 dollars. If thats true it would be better to just go with someone to do it for me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #9  
Old 02-21-2007, 02:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Kurt,

Here is some more info on bulk mailing http://pe.usps.gov/text/dmm200/discount.htm.

You do need to pay for a permit and it very well could be upwards of $300. You also need to renew it each year.

How does 48hourprint.com handle the mailing lists? Do they get the list for you or do you need to provide it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-21-2007, 02:39 PM
julesagain julesagain is offline
Forum Advisory Member
 
Join Date: Feb 2007
Posts: 23
Rep Power: 0
julesagain
Default

HI. I dont know if you will be able to see this copy and paste. It is from the website www.letsprintbaby.com (stupid name i know!) If it doesnt show or u want to look yourself go there and follow the mailing services button on the left.


1000 See Below 249.00 175.00* 196.00 620.00
2500 See Below 269.00 175.00* 490.00 934.00
5000 See Below 299.00 175.00* 980.00 1454.00
10000 See Below 499.00 350.00 1960.00 2809.00
*Minimum Mail Service Charge

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
STANDARD
Postage 1000 See Below 299.00 225.00 229.00 753.00
2500 See Below 359.00 225.00 572.50 1156.50
5000 See Below 479.00 225.00 1145.00 1849.00
10000 See Below 799.00 450.00 2290.00 3539.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
5 x 7
Postcard
with
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 225.00 319.00 843.00
2500 See Below 359.00 225.00 797.50 1381.50
5000 See Below 479.00 225.00 1595.00 2299.00
10000 See Below 799.00 450.00 3190.00 4439.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
STANDARD
Postage 1000 See Below 299.00 293.00 229.00 821.00
2500 See Below 399.00 331.25 572.50 1302.75
5000 See Below 499.00 402.50 1145.00 2046.50
10000 See Below 899.00 790.00 2290.00 3979.00

Mail Piece Quantity Design Printing Mail
Service Estimated
US Postage TOTAL
8.5" x 11"
Brochure,
Tabbed w/
Presorted
FIRST CLASS
Postage 1000 See Below 299.00 293.50 319.00 911.50
2500 See Below 399.00 331.25 797.50 1527.75
5000 See Below 499.00 402.50 1595.00 2496.50
10000 See Below 899.00 790.00 3190.00 4879.00

Design Services: A specialty of ours ($75.00 hr.) 2 FREE scans inclusive (logo additional, must see first).
Postcard: Basic Design $95.00
Brochure Basic Design: $195.00

Mailing Service: Includes processing of one customer supplied list which includes: CASS Certification, Deduping, Presorting, Bar-coding, Inkjet Setup and Addressing of Mail Pieces, use of our Postal Permit and Delivery to the U.S. Post Office.

Tabbing is for a single white tab (clear tabbing must be requested)

Printing Prices are based on Full Color Printing with artwork supplied by customer. Call us if you need affordable & professional artwork for your mail piece.
Postcards printed on 12pt. coated 2 side cover( 1 or 2 colors on second side)
Brochures printed on 80# gloss text. Full color on both sides

Postage: Postage listed above is an estimate. Postage is determined by the concentration of your mailing. We must receive your postage check 3 days prior to your mailing date payable to LPB Graphics Inc. Non-Profit rates available; proper documentation is necessary to mail at non-profit rates. The mailing side of the postcard must meet postal requirements. Upon acknowledgement of your order, if you are to provide us the design, a template will be made available.

Mailing Lists: Call us to discuss what mailing list you are interested in purchasing.
Resident / Occupant ONLY $14.95/m (minimum $95.00). Need to get more specific? Let's discuss your additional criteria; who is you end user?
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 09:03 AM
by ExtremeLawncareServices
3 143
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 100
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 375
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 478
Pavers
crieg122
10-28-2014 02:49 PM
Yesterday 12:24 PM
by Steve
3 162
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 841
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 340,977
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,872
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 349
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 664
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 295
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 490
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,211
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 309
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 673
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 428
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 584
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 574
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 473
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 401
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 729
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 364
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 829
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 654
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 720
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 686
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,680
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 965
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 828
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,919
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 554
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,151
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,641
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 529
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 594
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,048
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,571
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 778
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 632
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 963
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,268
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,662
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 985
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 706
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,834
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,832
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,958
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 843
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,007
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 837
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mulch mulch estimate new buisness new business ordinance podcast promotion property management company push versus ride savannah scag scag v-ride scripts seo snow plowing starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer mate pro walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:44 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:44 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy