Frank really nails it when he says "How is it that a small minority of new businesses succeed right from their start - and never stop growing - while the vast majority struggle forever?
The answer is: Marketing. Those who focus at least as much energy on the selling of their offering as they do on its production can begin generating revenue right away. Those who adopt a "Build It And They Will Come" attitude suffer the consequences.
Unfortunately, for many business owners, Marketing is a Mystery and Sales is a Dirty Word. As a result, they're unwilling to invest energy or resources into an area of their business in which they have no training or experience, nor any idea how to measure the success of their efforts."