Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

3 Ideas to Quickly Grow Your Business


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-19-2007, 03:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,495
Rep Power: 10
Steve has disabled reputation
Default


As quoted from http://www.lawncaremarketingmagic.com

Contact Chestin if you have questions!

3 Ideas to Quickly Grow Your Business

Quote:
Originally Posted by [b
Quote[/b] ]Before the week ended, I wanted to share with you some pieces of a conversation I had with a LCO this morning. He’s been in business for about 1 ½ years in a small town in Ohio, and has roughly 120 customers. He’s looking to grow his business significantly in the next year and we discussed some of the strategies he could use to make this goal a reality.

Even though we talked about quite a few different things he could do, here were 3 activities I recommended that could yield the biggest bang for the buck and do it the most efficiently.

1. Develop a Referral Marketing Program for Existing Customers

There’s no more valuable asset your business has than your existing customers. Not only do they provide all of your revenue, they also hold the key to additional revenue. If you can tap into the trust they’ve already demonstrated in you and encourage them to spread the word about the valuable services you provide, you’ll quickly leapfrog any sales goals you’ve previously established.

Now, one key to having success with a referral marketing program is that you have a good relationship with your customers. You MUST provide excellent service and be referral-worthy. You also need to try to develop a relationship with them beyond the service calls and monthly invoices. If you can make them feel appreciated by letting them know they matter to your business, they’ll be more likely to take an interest in seeing your business grow.

2. Develop Partnerships with Non-Competing Businesses

This is another low cost, yet highly effective method for growing your business quickly. If you think about it, there are dozens of other businesses in your area that are already providing service to your ideal client base. And since they already have a relationship established, why not leverage that credibility that’s already in place?

Imagine having the ability to get in front of hundreds of potential new customers that already know who you are, are interested in what you have to offer, and already have a small amount of confidence in you. Do you think it would make selling your services a little easier? Absolutely!

3. Use Highly Targeted Direct Mail

There is no method more powerful for growing any business than direct mail. Because of your ability to control everything about direct mail (who receives your offer, how many pieces get sent, the frequency of contact, etc.), you can make significant progress towards reaching your growth goals.

Now, the keys to success with direct mail are 1) selecting the proper media method to 2) get in front of the right targets with 3) a powerful message that cuts to the heart of your prospect’s wants and gets them to respond. Follow these principles and your direct mail will be infinitely more efficient and effective.

While there’s no magic pill to growing your business, these 3 methods definitely have the potential to jumpstart your growth, no matter your current size or budget.

Well, that’s a wrap on this week. I hope you have a fantastic weekend and look for more marketing insights next week!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
Today 06:40 PM
by GreenWorx
17 546
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Today 06:38 PM
by mattthelawnguy
5 124
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Today 06:08 PM
by GreenWorx
15 2,718
Assessing the Market
NJDB60
Today 03:25 PM
Today 06:00 PM
by GreenWorx
1 34
NewVenture
NJDB60
Today 03:38 PM
Today 03:38 PM
by NJDB60
0 25
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
Today 11:36 AM
by Steve
4 146
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
Today 11:28 AM
by Steve
11 200
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Today 11:27 AM
by googus
8 399
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 11:22 AM
by Steve
94 10,192
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,224
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,291
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 145
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 245
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 165
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 175
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,556
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,492
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,305
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 193
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 138
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 307
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,314
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 232
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,079
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 207
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,912
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 2,084
» Popular Tags
ad landscaping advertising aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter blowout bob villa bush curb appeal services deliquentaccounts demonstration design equipment dealer equipment rental financials flyers foreman free advertising free lawn care growing a lawn care business hardscapes hiring how to husqvarna hydro increase customers invoicing landscape landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mulch new business ordinance patio install per hour charge pricing profit on employee quickbooks quickbooks online roundup scag secrets to landscaping sell the vision seo shell shreaded small engine repair snow plowing solo sq ft square foot swzt tree tree pics up sell employee web design website website design wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:56 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:56 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy