marketing stunt paralyzed city

[Steve]

This article talked about a goofy guerilla marketing concept that attracted a little too much attention. Have you ever seen any successful guerilla marketing campaigns used by small lawn care operations? If so, what did they do? Cartoon Network chief out after marketing stunt paralyzed city - The head of the Cartoon Network resigned Friday following a marketing stunt that caused a terrorism scare that shut down bridges and roadways in Boston and led police to call in the bomb squad. The announcement of Jim Samples resignation was made in an internal memo sent to Cartoon Network staff members. Samples said he regretted what had happened. “It’s my hope that my decision allows us to put this chapter behind us and get back to our mission of delivering unrivaled original animated entertainment for consumers of all ages,” Samples said.

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I personally feel the whole thing was blow out of hand. Out of 10 cities that the marketing was placed in, only Boston had a problem with it.

[Steve]

Do you think that The Turner Network should pay millions in fines for it?

I can't believe that it would cost millions to take care of it. *