Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Is Your Sales Funnel Complete?

Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Thread Tools Search this Thread
Old 02-02-2007, 01:14 PM
Steve's Avatar
Steve Steve is online now
Join Date: May 2003
Posts: 38,073
Rep Power: 10
Steve has disabled reputation

As quoted from

Contact Chestin if you have questions!

Is Your Sales Funnel Complete?

Originally Posted by [b
Quote[/b] ]It’s hard to believe the first month of 2007 is almost in the books. Time flies at an incredibly fast pace and I’ve really come to realize this past month the importance of being organized, having a plan, and staying focused on making it happen.

Have you ever heard someone refer to the sales cycle as a sort of funnel? In a nutshell, you want to get as many ‘suspects’ into the top of the funnel as possible and then slowly but surely you weed through the pretenders to find your true prospects, who you then work to convert to customers.

As you work your way through each stage of this sales funnel, the number of candidates gets smaller and smaller, until eventually all you have passing through the bottom are the ones converted to customers.

Now, even though this is an excellent way to view the sales cycle, it’s actually quite short sited. In fact, this view completely eliminates the bottom half of the sales cycle.

You see, what many view as a funnel, should really be seen as an hour glass. Yes, everything I just mentioned about the funnel is correct. But what it fails to address is the bottom half of the sales cycle, which is what happens AFTER your prospects have converted to customer and drop out of the funnel?

Once this happens, instead of completely dropping out of the funnel, they fall into the bottom half of the hour glass, which looks the exact opposite of a funnel. Now instead of trying to convert ‘suspects’ to prospects, then customers, you’re now working to increase the value of every customer that passes through the top funnel into the bottom half our your hour glass.

Over the next few days I’ll share with you more details about this sales ‘hourglass’ and how you can use it to your advantage to grow you business in 2007.

Stay tuned!
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator



Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
03-19-2007 11:18 AM
Yesterday 10:11 AM
by Steve
1,262 446,740
Been here for a while
01-29-2014 04:49 PM
10-12-2016 09:57 AM
by Steve
3 1,546
Any successful one man...
09-26-2016 06:04 AM
10-06-2016 05:07 PM
by WarriorLandscapingCAN
9 794
Is there a sticky about...
10-03-2016 06:08 PM
10-04-2016 09:50 AM
by Steve
1 200
What were your top...
09-13-2016 05:10 PM
09-30-2016 11:49 AM
by AKDave
6 2,443
Define Successful
Fireman Gus
05-10-2012 05:12 PM
09-30-2016 11:39 AM
by AKDave
12 5,849
A quick Intro
08-14-2016 05:17 PM
09-29-2016 12:53 AM
by myrlage
3 1,669
Enter to win Free...
09-25-2016 11:28 AM
09-26-2016 05:41 PM
by Steve
1 573
I have a new show!
09-19-2016 06:50 PM
09-23-2016 05:45 AM
by Chilehead
7 725
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va lawn lawncare lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:20 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:20 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy