Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Is Your Sales Funnel Complete?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-02-2007, 01:14 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default


As quoted from http://www.lawncaremarketingmagic.com

Contact Chestin if you have questions!

Is Your Sales Funnel Complete?

Quote:
Originally Posted by [b
Quote[/b] ]It’s hard to believe the first month of 2007 is almost in the books. Time flies at an incredibly fast pace and I’ve really come to realize this past month the importance of being organized, having a plan, and staying focused on making it happen.

Have you ever heard someone refer to the sales cycle as a sort of funnel? In a nutshell, you want to get as many ‘suspects’ into the top of the funnel as possible and then slowly but surely you weed through the pretenders to find your true prospects, who you then work to convert to customers.

As you work your way through each stage of this sales funnel, the number of candidates gets smaller and smaller, until eventually all you have passing through the bottom are the ones converted to customers.

Now, even though this is an excellent way to view the sales cycle, it’s actually quite short sited. In fact, this view completely eliminates the bottom half of the sales cycle.

You see, what many view as a funnel, should really be seen as an hour glass. Yes, everything I just mentioned about the funnel is correct. But what it fails to address is the bottom half of the sales cycle, which is what happens AFTER your prospects have converted to customer and drop out of the funnel?

Once this happens, instead of completely dropping out of the funnel, they fall into the bottom half of the hour glass, which looks the exact opposite of a funnel. Now instead of trying to convert ‘suspects’ to prospects, then customers, you’re now working to increase the value of every customer that passes through the top funnel into the bottom half our your hour glass.

Over the next few days I’ll share with you more details about this sales ‘hourglass’ and how you can use it to your advantage to grow you business in 2007.

Stay tuned!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 06:54 AM
by kslawn
12 254
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 06:46 AM
by kslawn
15 831
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Today 06:38 AM
by kslawn
3 140
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Today 06:28 AM
by kslawn
3 180
Left handed edging with...
SGL1
Yesterday 08:59 PM
Today 06:21 AM
by kslawn
1 37
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 08:47 PM
by SGL1
27 1,122
Customer letters
kslawn
Yesterday 06:17 AM
Yesterday 06:17 PM
by kslawn
2 68
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Yesterday 05:37 PM
by Just for Cuts
9 213
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 03:55 PM
by stevef1201
75 4,285
Should I ?
googus
07-22-2014 04:06 PM
Yesterday 03:48 PM
by googus
3 115
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Yesterday 12:42 PM
by Steve
3 142
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Yesterday 12:40 PM
by Steve
15 1,318
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 11:48 AM
by Steve
4 178
Overspray?
stevef1201
07-21-2014 04:20 PM
Yesterday 11:39 AM
by Steve
3 88
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 212
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 611
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 450
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 228
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 501
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 528
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 116
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 118
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 663
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 981
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 714
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 650
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,617
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 222
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 323
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,660
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 398
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 328
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 789
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 509
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 520
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,835
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 509
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 180
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 612
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 270
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 746
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,210
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 492
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 351
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 315
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,382
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 217
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 216
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 295
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,200
» Popular Tags
4wd 34'' advertisement article marketing auger bid blades butterfly gardens charge credit card customers exmark ferris financing first truck georgia gopherhaul grass gravely growing a lawn care business health holiday holiday decorating how much to charge john deere quik trac kansas city lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf lighting marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business organize payment podcast property management company pto savannah scag schedule scripts seo social media starting a business start up lawn care business stihl theft toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:43 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:43 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy