Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Is Your Sales Funnel Complete?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-02-2007, 01:14 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,974
Rep Power: 10
Steve has disabled reputation
Default


As quoted from http://www.lawncaremarketingmagic.com

Contact Chestin if you have questions!

Is Your Sales Funnel Complete?

Quote:
Originally Posted by [b
Quote[/b] ]It’s hard to believe the first month of 2007 is almost in the books. Time flies at an incredibly fast pace and I’ve really come to realize this past month the importance of being organized, having a plan, and staying focused on making it happen.

Have you ever heard someone refer to the sales cycle as a sort of funnel? In a nutshell, you want to get as many ‘suspects’ into the top of the funnel as possible and then slowly but surely you weed through the pretenders to find your true prospects, who you then work to convert to customers.

As you work your way through each stage of this sales funnel, the number of candidates gets smaller and smaller, until eventually all you have passing through the bottom are the ones converted to customers.

Now, even though this is an excellent way to view the sales cycle, it’s actually quite short sited. In fact, this view completely eliminates the bottom half of the sales cycle.

You see, what many view as a funnel, should really be seen as an hour glass. Yes, everything I just mentioned about the funnel is correct. But what it fails to address is the bottom half of the sales cycle, which is what happens AFTER your prospects have converted to customer and drop out of the funnel?

Once this happens, instead of completely dropping out of the funnel, they fall into the bottom half of the hour glass, which looks the exact opposite of a funnel. Now instead of trying to convert ‘suspects’ to prospects, then customers, you’re now working to increase the value of every customer that passes through the top funnel into the bottom half our your hour glass.

Over the next few days I’ll share with you more details about this sales ‘hourglass’ and how you can use it to your advantage to grow you business in 2007.

Stay tuned!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Today 08:19 PM
by mowandblow1980
7 445
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
Today 08:11 PM
by mowandblow1980
21 865
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
Today 08:04 PM
by mowandblow1980
11 399
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 02:53 PM
by acrajchel
4 1,407
Chemical Applications
acrajchel
06-24-2016 06:44 PM
Today 02:48 PM
by acrajchel
2 65
Spot checked by...
Just for Cuts
Today 02:34 PM
Today 02:37 PM
by Chilehead
1 22
Newbie
Jhoell
06-25-2016 03:28 AM
Today 02:11 PM
by Chilehead
2 62
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 11:02 AM
by Brownieboy
1,253 438,150
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Today 08:36 AM
by Steve
13 240
Business Overload
Chilehead
05-06-2016 09:27 PM
Yesterday 09:14 PM
by Chilehead
19 784
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,102
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,138
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,042
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 294
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,482
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 172
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 328
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 323
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 545
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 232
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 363
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,759
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 170
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 147
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 509
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 329
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 502
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 781
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 289
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy