How cool is this? The newsletter is sent out and is customized based on your zip code and grass type!
Personalized Email In Action - Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized services using e-mail. One of the best examples is the personalized lawn care advice from ScottsMiracle-Gro.
Scotts draws strong brand loyalty from its customers, but their lawn advice has resulted in an even closer relationship. Scotts makes a compelling offer - free personalized lawn care advice based on your zip code and grass type. Subscribers get advice based on the local weather and pests, delivered on the Web or through an e-mail newsletter.