Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcards VS Brochures


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-07-2007, 04:24 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default


As quoted from http://www.lawncaremarketingmagic.com

Contact Chestin if you have questions!

Lawn Care Marketing: Postcards VS Brochures

Quote:
Originally Posted by [b
Quote[/b] ]Hello again,

I’ve spent the past few days getting caught up from the time I took off over the past few weeks as a result of Christmas and New Years and I wanted to share one thing I came across with you. I received an email from one of my subscribers and I thought the question and my response provided a lot of instruction and insight.

Here’s the question:

“My question is what do you feel is a better marketing tool, postcards or brochures? I feel with brochures I can get more info to the potential customers, such as all the services I provide, as well as some photos of some of my customer’s lawns. What do think?”

And here was my response:

“In response to your question, the answer is…..it depends. It depends what you’re trying to accomplish. It depends who your target market is. It depends what your budget is.

As you no doubt know, sending brochures is much more expensive than postcards, but as you stated, they allow you to tell a much more complete story and include more of things like photos, testimonials, etc. If your budget allows, I would certainly suggest going the brochure route.

However, if you do decide to go that way, keep these tips in mind when creating your brochure:

o If possible, definitely include some pictures of your work but don’t crowd it with too many pictures. Leave some room for your sales message.
o Don’t be afraid to use lots of text to tell your story and deliver your sales message. If you were sending a salesman to their door, you wouldn’t limit him to 250 words or less, would you? Definitely not and you don’t want to do the same to your marketing collateral.
o Be sure to start your brochure off with an attention grabbing headline. Just because they receive it doesn’t mean they’re going to read it. You need to give them some reasons for reading.
o Don’t just list your services or features. Everything you say MUST be as much about the potential customer as possible, so take everything you think you want to say about all the services you offer and translate those into benefits for the customer. (Example: 15 years experience – We have the knowledge and experience necessary to ensure the job gets done right the FIRST time and without any unnecessary problems or expense)
o Present an offer that invites them to contact you for additional information or for a low-risk trial of your services. If you’re going to spend any money on producing these brochures, you’d be silly NOT to make them some type of offer that gets them to at least contact you for more information.
o If you have some customer testimonials, use them. Just as with the pictures, letting your satisfied customers tell the story will go a long way towards reducing the skepticism felt by your prospects.
o Give them a number of different ways to respond and then tell them exactly how you’d like them to respond. For example, give them your office number and tell them to call during the hours of 8am – 5pm. Or give them your website and tell them to logon and fill out the ‘Request an Estimate’ form. Don’t assume they know what they need to do to respond. You need to tell them specifically.“

So, what’s your plan for marketing this during this upcoming season? Have you decided on a method yet? Do you have your sales message carefully honed to perfection?

Now’s definitely the time to be working on and planning all the marketing activities you’ll want to pursue in the coming months. Don’t let things creep up on you because you’ll just end up feeling like you’re behind the 8 ball all year long.

Well, have a fantastic weekend and look for more marketing ideas next week.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Today 09:45 PM
by ExtremeLawncareServices
189 16,551
Georgia Boys!
Chilehead
Yesterday 10:23 PM
Today 09:36 PM
by Chilehead
2 53
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Today 08:21 PM
by jrs.landscaping
5 171
Employee job training...
brookline
12-15-2014 08:15 PM
Today 07:48 PM
by SuperiorPower
9 275
Hello from Md
homey
12-17-2014 06:55 PM
Today 06:00 PM
by homey
5 141
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Today 05:44 PM
by stevef1201
7 176
Has Obamacare helped or...
Steve
Yesterday 04:37 PM
Today 05:43 PM
by stevef1201
3 79
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
12-17-2014 05:09 PM
by Chilehead
28 8,915
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 2,948
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,093
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,288
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 269
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 272
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 335
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 241
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 781
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 787
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 261
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,047
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 369
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,343
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 606
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 453
Facebook
element009
03-23-2011 09:36 AM
12-09-2014 06:24 PM
by Steve
36 9,778
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 877
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 406
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 405
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,142
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,682
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 943
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,238
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,421
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 583
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 655
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,204
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 828
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,213
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,848
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 680
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,421
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 616
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,505
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,463
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,478
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 692
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,250
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,153
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 597
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-28-2014 01:36 PM
by Just Cuts
1,196 355,550
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-28-2014 10:49 AM
by Steve
13 2,292
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades care charge christmas collections edging employee problems equipment rental estimate foreman four wheel drive gopherhaul gravely growing a lawn care business hardscapes hills holiday husqvarna jobs john deere quik trac labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new mower ordinance past due per hour service podcast pto push versus ride running a business savannah scripts search engine optimization seo shreaded small engine repair snow sprayer starting a business toro grand stand trailer trimmer rack truck new used landscape turfgrass consulting up sell employee won't return wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:01 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:01 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy