Advertising benefits

[Steve]

Check out this design by Tony. It shows a benefit 'we give you leisure time' to hiring this company. I don't often see benefits listed in sign advertisement for lcos but I can see where it would be helpful. Tony, is this something that you advise lcos to do in their advertising and if so, why?

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Originally Posted by [b Quote[/b] (Team Gopher @ Dec. 04 2006,2:03)]Tony, is this something that you advise lcos to do in their advertising and if so, why? Yes, we try to use stuff like this when ever posible and there is room for it. When ever you can point out what the advantage of your services will be to the customer this makes them think.

[John/Logo-Mechanix]

In any type of printed advertising that I design for my clients I try to incorporate what I would call "their Message" which is basically a one sentence description of what a potential customer will get with the service or product being advertised to them, what are you going to do that your competition is not. It's definitely the thing you want to do when creating any advertising.

[Steve]

I think this is something that is so often missed by small business owners.

[John/Logo-Mechanix]

Most people I have designed advertising for have never even thought about it.