Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing strategy

Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Thread Tools Search this Thread
Old 11-26-2006, 01:52 AM
Steve's Avatar
Steve Steve is online now
Join Date: May 2003
Posts: 37,632
Rep Power: 10
Steve has disabled reputation

I have a question for you Chestin or any of our other members please feel free to jump in.

When do you feel it is good to use coupons on your website?

For example, our friend Dean is working on his site and he has these coupons.

Now I can see the advantage of having a refer a friend coupon but what about offering discounts for services. As in the $50 off the $500 install? Do you want to offer this to customers who are already at your website? Or should this be distributed in other ways and used as an inducement to attract customers to your site?

- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator

Old 11-27-2006, 10:24 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point

Lawn care business tipsLawn Care Business Book
Coupons are an excellent way to motivate your prospects to take a specific action and there are many places you could use them.

As it relates to your website, you should use them in ways that coincide with your goals for the site. In most cases, the first priority of your website should be to capture the contact information of the site's visitors so you can continue to market to them after they leave. Because email marketing is still the cheapest way to market to your prospects, capturing their email addresses gives you the ability to continually market to them again and again and again, all for zero cost.

Now, one way to help make that task easier is to offer service coupons as an incentive to leave their information. In exchange for their name and email address, you give them a coupon good for a discount on their first service. You could easily add a form to capture this information and then after they've submitted it, either send them an email via autoresponder with the coupon attached, or redirect them to another page where they can download the coupon.

You could also use the fact you offer a discount coupon as an enticement to get people to your website. For example, in your offline marketing materials you would let your prospects know they can get a discount on services by simply visiting your website and leaving their information. Then once they get to the site, make the form where they can get the coupon very prominent so it's easy to find.

There are of course other ways you could use coupons, but that's how I recommend businesses use them to help achieve the goals of their website.
Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What have been your best...
09-29-2015 01:24 PM
Today 08:03 AM
by biglee
9 251
Leaf cleanup flyers?
08-04-2009 10:15 PM
Today 07:52 AM
by biglee
23 6,024
Credit Cards - What's in...
06-16-2015 03:04 PM
Today 06:55 AM
by Just for Cuts
8 2,432
What am I looking at...
09-14-2015 03:51 PM
Today 04:29 AM
by mowandblow1980
24 748
Hi from Soggy Virginia!!
Yesterday 12:47 PM
Yesterday 12:47 PM
by Franne64
0 31
organic fertilizing and...
Yesterday 07:24 AM
Yesterday 07:24 AM
by datman34
0 35
starting organic...
10-04-2015 12:22 PM
10-04-2015 12:22 PM
by datman34
0 40
Hello Everyone!!
L&L Lawn Care
09-22-2015 07:33 PM
10-03-2015 12:10 AM
by lxarth
7 260
Stump grinding
09-18-2015 06:49 PM
10-02-2015 01:52 PM
by OxfordOS
9 415
Hello from Houston Texas
10-01-2015 10:21 AM
10-01-2015 09:29 PM
by Steve
2 76
Fall aeration /...
09-08-2015 09:37 AM
10-01-2015 05:34 PM
by lxarth
2 353
Hi from Illinois
01-02-2015 08:46 PM
09-30-2015 09:57 AM
by lxarth
6 1,235
How often to report...
09-29-2015 01:19 PM
09-29-2015 11:01 PM
by Steve
1 84
Hello From Michigans U.P.
09-28-2015 03:48 AM
09-29-2015 10:58 PM
by Steve
3 127
Sample commercial bid
09-02-2015 06:02 PM
09-29-2015 01:19 PM
by lxarth
2 2,624
Your 2015 summer review.
09-01-2015 11:01 AM
09-28-2015 06:19 PM
by Steve
24 3,192
The New Guy
09-27-2015 01:39 PM
09-28-2015 06:16 PM
by Steve
1 105
How would you approach a...
09-27-2015 05:15 PM
09-28-2015 06:15 PM
by Steve
1 125
Hello from Wisconsin
09-22-2015 04:15 PM
09-27-2015 08:44 PM
by SGL1
2 163
Needing a website built
06-17-2015 09:02 AM
09-27-2015 06:22 PM
by CLB454
13 5,239
Say Hello !!!
03-19-2007 11:18 AM
09-26-2015 05:38 PM
by mowandblow1980
1,234 414,141
Hello Everyone!
09-24-2015 08:04 PM
09-25-2015 11:10 PM
by Steve
1 147
Drones,what's your...
09-08-2015 11:04 AM
09-24-2015 11:07 PM
by ExtremeLawncareServices
9 483
Mid Michigan
09-22-2015 06:34 PM
09-24-2015 07:52 PM
by RonSonlawncare
5 197
Hello everyone!
09-22-2015 11:13 AM
09-24-2015 06:55 PM
by jrs.landscaping
10 346
SCAG Tiger Cat Deck Lift...
09-13-2015 11:40 AM
09-18-2015 09:03 PM
by rower30
10 426
17 tree stumps
09-11-2015 05:31 PM
09-17-2015 04:08 PM
by Steve
9 430
What would you charge?
09-11-2015 06:34 AM
09-16-2015 02:20 PM
by ZZK
6 517
Gutter cleaning
05-31-2015 03:16 PM
09-16-2015 01:33 PM
by Steve
7 920
carburetor adjusting tool
09-09-2015 05:35 PM
09-14-2015 09:34 PM
by SGL1
13 536
When to use a retaining...
09-13-2015 11:56 AM
09-14-2015 11:26 AM
by Steve
1 259
Hi everyone from...
09-12-2015 11:32 AM
09-14-2015 11:15 AM
by Steve
2 289
best way to.....
09-02-2015 11:35 AM
09-08-2015 10:04 AM
by Steve
6 2,621
SCAG Tiger Cat DECK...
08-24-2013 10:07 AM
09-08-2015 09:47 AM
by Steve
19 7,745
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:38 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:38 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy