Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing strategy


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-26-2006, 01:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,377
Rep Power: 10
Steve has disabled reputation
Default

I have a question for you Chestin or any of our other members please feel free to jump in.

When do you feel it is good to use coupons on your website?

For example, our friend Dean is working on his site and he has these coupons.

Now I can see the advantage of having a refer a friend coupon but what about offering discounts for services. As in the $50 off the $500 install? Do you want to offer this to customers who are already at your website? Or should this be distributed in other ways and used as an inducement to attract customers to your site?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-27-2006, 10:24 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Coupons are an excellent way to motivate your prospects to take a specific action and there are many places you could use them.

As it relates to your website, you should use them in ways that coincide with your goals for the site. In most cases, the first priority of your website should be to capture the contact information of the site's visitors so you can continue to market to them after they leave. Because email marketing is still the cheapest way to market to your prospects, capturing their email addresses gives you the ability to continually market to them again and again and again, all for zero cost.

Now, one way to help make that task easier is to offer service coupons as an incentive to leave their information. In exchange for their name and email address, you give them a coupon good for a discount on their first service. You could easily add a form to capture this information and then after they've submitted it, either send them an email via autoresponder with the coupon attached, or redirect them to another page where they can download the coupon.

You could also use the fact you offer a discount coupon as an enticement to get people to your website. For example, in your offline marketing materials you would let your prospects know they can get a discount on services by simply visiting your website and leaving their information. Then once they get to the site, make the form where they can get the coupon very prominent so it's easy to find.

There are of course other ways you could use coupons, but that's how I recommend businesses use them to help achieve the goals of their website.
__________________
Chestin
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
new to the forum
SGlawncare
Yesterday 11:20 PM
Yesterday 11:20 PM
by SGlawncare
0 24
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
Yesterday 11:09 PM
by SouthallMowing
4 186
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 10:43 PM
by SGL1
6 286
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
Yesterday 04:49 PM
by stevef1201
55 6,480
Poll - net income
Dan5082
11-15-2010 08:08 PM
Yesterday 04:44 PM
by jrs.landscaping
12 3,067
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
Yesterday 04:31 PM
by jrs.landscaping
5 160
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
Yesterday 02:33 PM
by Robertf31
10 371
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
Yesterday 01:25 PM
by jrs.landscaping
24 4,724
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 01:16 PM
by Steve
21 1,157
Compare this summer to...
Steve
09-03-2014 12:52 PM
Yesterday 11:20 AM
by Hanks Lawn Care Services
15 963
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 656
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 276
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 244
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-15-2014 02:31 PM
by Steve
1 212
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 287
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 976
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 763
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 883
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 227
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 104
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,672
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 495
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,145
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-14-2014 03:06 PM
by ExtremeLawncareServices
8 673
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-13-2014 09:14 PM
by ExtremeLawncareServices
116 7,864
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,155
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 690
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,410
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 895
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,491
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 399
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,136
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,192
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 598
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 877
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,660
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 955
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 574
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 529
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 611
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 633
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 882
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 954
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 856
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-02-2014 03:27 PM
by Steve
3 767
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-02-2014 03:11 PM
by Steve
5 844
New to the industry-...
Lsmain
08-31-2014 10:53 AM
09-02-2014 02:58 PM
by Steve
1 770
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 956
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 1,259
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 333,988
» Popular Tags
2wd 4x4 apartment lawn care estimate article marketing bid care charge collections subcontractor commercial credit card ecosymbiosis employee problems exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely hardscapes health honda how much to charge hydraulic installation landscape services lawn lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting brass outdoor lights managing a lawn care business marketing mechanic monthly mow mulch mulch price native plants new buisness new business outdoor environments patio install podcast push versus ride scag scag v-ride schedule search engine optimization seo snow plowing starting a business steep lawns stihl sulky theft of services toro tractor auger trailer mate pro truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:09 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:09 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy