Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing strategy

Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Thread Tools Search this Thread
Old 11-26-2006, 02:52 AM
Steve's Avatar
Steve Steve is online now
Join Date: May 2003
Posts: 37,712
Rep Power: 10
Steve has disabled reputation

I have a question for you Chestin or any of our other members please feel free to jump in.

When do you feel it is good to use coupons on your website?

For example, our friend Dean is working on his site and he has these coupons.

Now I can see the advantage of having a refer a friend coupon but what about offering discounts for services. As in the $50 off the $500 install? Do you want to offer this to customers who are already at your website? Or should this be distributed in other ways and used as an inducement to attract customers to your site?

- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator

Old 11-27-2006, 11:24 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point

Lawn care business tipsLawn Care Business Book
Coupons are an excellent way to motivate your prospects to take a specific action and there are many places you could use them.

As it relates to your website, you should use them in ways that coincide with your goals for the site. In most cases, the first priority of your website should be to capture the contact information of the site's visitors so you can continue to market to them after they leave. Because email marketing is still the cheapest way to market to your prospects, capturing their email addresses gives you the ability to continually market to them again and again and again, all for zero cost.

Now, one way to help make that task easier is to offer service coupons as an incentive to leave their information. In exchange for their name and email address, you give them a coupon good for a discount on their first service. You could easily add a form to capture this information and then after they've submitted it, either send them an email via autoresponder with the coupon attached, or redirect them to another page where they can download the coupon.

You could also use the fact you offer a discount coupon as an enticement to get people to your website. For example, in your offline marketing materials you would let your prospects know they can get a discount on services by simply visiting your website and leaving their information. Then once they get to the site, make the form where they can get the coupon very prominent so it's easy to find.

There are of course other ways you could use coupons, but that's how I recommend businesses use them to help achieve the goals of their website.
Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Don't pick up those...
11-11-2015 08:04 AM
Today 02:06 AM
by Jeff B
4 807
02-17-2015 05:25 PM
Yesterday 09:07 PM
by RonSonlawncare
10 1,118
Looking for new host
Just for Cuts
11-26-2015 07:58 AM
Yesterday 08:43 PM
by RonSonlawncare
8 208
Gutter cleaning
05-31-2015 04:16 PM
Yesterday 11:08 AM
by SC93
9 1,161
Never been happier
Mr. Mow
Yesterday 08:39 AM
Yesterday 10:58 AM
by SC93
1 40
Anti-Ice or De-Icing...
11-27-2015 11:04 PM
11-27-2015 11:04 PM
by nwgirl
0 38
Hi, new member looking...
11-24-2015 06:03 PM
11-27-2015 07:31 PM
by taylorgreen325
2 182
ATV Plowing and Services...
11-24-2015 07:55 PM
11-27-2015 02:06 PM
by Steve
4 222
Help a Brother Out -...
01-23-2012 05:19 PM
11-23-2015 05:25 PM
by Steve
90 31,817
Charging customers for...
Hard-Body lawn & garden
04-14-2015 08:34 AM
11-17-2015 11:43 AM
by Steve
20 1,975
First house clean up,...
11-04-2015 06:28 PM
11-14-2015 06:12 AM
by Brian3137
12 1,046
Leaf removal
11-09-2015 01:17 PM
11-13-2015 08:13 PM
by Bradcook21
8 968
Any feedback on Toro...
Ian Lovejoy
11-12-2015 08:46 AM
11-12-2015 02:59 PM
by Steve
1 549
buying existing company
11-11-2015 10:51 AM
11-11-2015 06:49 PM
by Steve
1 735
Snow Plowing /...
11-06-2015 06:28 AM
11-11-2015 09:15 AM
by kslawn
8 1,011
Has anyone created an...
11-11-2015 07:52 AM
11-11-2015 07:52 AM
by mark123
0 680
Buying a business
11-01-2015 12:50 PM
11-10-2015 06:54 PM
by Steve
15 2,250
Rocky Newbe
11-06-2015 06:09 AM
11-09-2015 06:14 PM
by Steve
3 835
Say Hello !!!
03-19-2007 12:18 PM
11-09-2015 06:01 PM
by Steve
1,239 423,948
Scored 2 Freebies Tonight
08-07-2009 04:14 AM
11-09-2015 05:52 PM
by Steve
16 6,323
Customers dodging the...
11-06-2015 06:22 AM
11-08-2015 05:36 PM
by Chilehead
4 850
Starting a mowing...
10-23-2015 06:55 PM
11-05-2015 12:47 AM
by Steve
9 4,227
Property Pricing
01-19-2015 02:46 PM
11-04-2015 06:35 PM
by Brian3137
6 2,104
What am I looking at...
09-14-2015 04:51 PM
11-02-2015 05:53 PM
by Steve
31 5,627
starting organic...
10-04-2015 01:22 PM
11-02-2015 05:46 PM
by Steve
4 4,207
Mister Joe in...
Mister Joe
10-30-2015 08:40 PM
11-02-2015 05:43 PM
by Steve
6 2,002
Three Year In -...
Ian Lovejoy
10-26-2015 11:21 AM
11-02-2015 05:41 PM
by Steve
9 4,196
Mowing golf course
10-31-2015 07:11 PM
11-02-2015 05:03 PM
by SC93
10 2,107
Just landed a nice...
10-29-2015 02:56 PM
10-30-2015 09:39 PM
by Sprinkler Buddy
4 2,080
Credit Cards - What's in...
06-16-2015 04:04 PM
10-30-2015 09:20 PM
by Steve
13 6,810
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:44 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:44 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy